TABLE OF CONTENTS

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.WASHINGTON, D. C. 20549
SCHEDULE 14A
INFORMATION
(Rule 14a-101)
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities
Securities Exchange Act of 1934
Filed by the registrant ☒
Filed by a party other than the registrant
Filed by the Registrant ☒
Filed by a party other than the Registrant  ☐
Check the appropriate box:
 ☐
Preliminary proxy statementProxy Statement
 ☐
Confidential, for useUse of the Commission onlyOnly (as permitted by Rule 14a-6(e)(2))
Definitive proxy statementProxy Statement
 ☐
Definitive additional materialsAdditional Materials
 ☐
Soliciting material pursuant to section 240.14a-12
JOHNSON OUTDOORS INC.
(Name of Registrant as Specified in Its Charter)
Registrant
(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)Material under §240.14a-12
JOHNSON OUTDOORS INC.
(Name of Registrant as Specified in Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of filing feeFiling Fee (Check the appropriate box)all boxes that apply):
No fee required.
 ☐
Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
(1)
Title of each class of securities to which transaction applies:
(2)
Aggregate number of securities to which transaction applies:
(3)
Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
(4)
Proposed maximum aggregate value of transaction:
(5)
Total fee paid:
required
 ☐
Fee paid previously with preliminary materials:materials
 ☐
Check box if any part of the fee is offset as providedFee computed on table in exhibit required by Item 25(b) per Exchange Act Rule 0-11(a)(2)Rules 14a-6(i)(1) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
(1)
Amount previously paid:
(2)
Form, Schedule or Registration Statement No.:
(3)
Filing Party:
(4)
Date Filed:
0-11

TABLE OF CONTENTS


JOHNSON OUTDOORS INC.
555 MAIN STREET
RACINE, WISCONSIN 53403
January 8, 20219, 2023
Dear Fellow Stockholders:
You are cordially invited to join us for our 20212023 Annual Meeting of Stockholders, which will be held on Thursday, February 25, 2021,Wednesday, March 1, 2023, at 10:8:00 a.m., central standard time. Due to public health concerns arising from the COVID-19 pandemic, theThe annual meeting will be a completely “virtual meeting” of stockholders. You will be able to attend the annual meeting as well as vote and submit questions during the live webcast of the meeting by visiting www.virtualshareholdermeeting.com/JOUT2021JOUT2023 and entering the 16-digit control number included on your Notice or Proxy Card or the instructions that accompanied your proxy materials.
The Notice of Annual Meeting of Stockholders and the Proxy Statement that follow describe the business to be conducted at the annual meeting. Members of our Board of Directors and executive officer team will participate in the annual meeting and be available to answer questions regarding the Company.
Your vote is very important. Whether or not you attend or participate in the virtual meeting, we encourage you to submit your proxy through the Internet or by mail. This will ensure that your shares are represented at the meeting. Even if you submit a proxy, you may revoke it at any time before it is voted. If you attend the meeting and wish to vote online during the virtual meeting, you will be able to do so using the 16-digit control number included on your Notice of Annual Meeting or Proxy Card or the instructions that accompanied your proxy materials.
We appreciate your continued support of our Company.
Sincerely
 
HELEN P. JOHNSON-LEIPOLD
Chairman of the Board

TABLE OF CONTENTS


JOHNSON OUTDOORS INC.
555 MAIN STREET
RACINE, WISCONSIN 53403
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS TO BE HELD FEBRUARY 25, 2021 MARCH 1, 2023
AS A VIRTUAL MEETING
Date:
February 25, 2021March 1, 2023

Time:
10:8:00 a.m., central standard time

Place:
www.virtualshareholdermeeting.com/JOUT2021JOUT2023  

Record Date:
December 18, 202021, 2022
Agenda:

(1) To elect nineeight directors to serve for the ensuing year.


(2) To ratify the appointment of RSM US LLP, an independent registered public accounting firm, as auditors of the Company for its fiscal year ending October 1, 2021.September 29, 2023.

(3) To approve a non-binding advisory proposal on executive compensation.

(4) To approve a non-binding advisory proposal on the frequency of future advisory votes on executive compensation.

(5) To consider and act on a proposal to adopt and approve the Johnson Outdoors Inc., 2023 Non-Employee Director Stock Ownership Plan.

(6) To transact such other business as may properly come before the meeting or any adjournment or postponement thereof.
Shareholders of record at the close of business on Friday,Wednesday, December 18, 2020,21, 2022, will be entitled to notice of and to vote at the annual meeting and any adjournment or postponement thereof. Holders of Class A common stock, voting as a separate class, are entitled to elect threetwo directors and holders of Class B common stock, voting as a separate class, are entitled to elect the remaining directors. The holders of Class A common stock and Class B common stock, voting together, as a single class, are entitled to vote on (1) the proposal to ratify the appointment of RSM US LLP as the Company’s independent registered public accounting firm for the 20212023 fiscal year, and (2) the non-binding advisory proposal on executive compensation.compensation, (3) the non-binding advisory proposal on the frequency of future advisory votes on executive compensation; (4) a proposal to adopt and approve the Johnson Outdoors Inc. 2023 Non-Employee Director Stock Ownership Plan, and (5) to transact such other business as may properly come before the meeting of any adjournment or postponement thereof. All shareholders of record are cordially invited to attend and participate in the meeting virtually. Shareholders of record may vote and submit questions while connected to the Annual Meeting on the Internet. Whether or not you plan to attend and participate in the virtual annual meeting, please complete, sign, date and return the enclosed proxy in the accompanying self-addressed postage pre-paid envelope or complete your proxy by following the instructions supplied on the proxy card for voting by telephone or via the Internet (or, if your shares are held in “street name” by a broker, nominee, fiduciary or other custodian, follow the directions given by the broker, nominee, fiduciary or other custodian regarding how to instruct it to vote your shares) as soon as possible. If you attend and participate in the virtual meeting and wish to vote during the virtual meeting, you will be able to do so using the 16-digit control number included on your Notice or Proxy Card or the instructions that accompanied your proxy materials.
By Order of the Board of Directors

Secretary & General Counsel
Racine, Wisconsin
 
January 8, 20219, 2023
 

TABLE OF CONTENTS

TABLE OF CONTENTS

TABLE OF CONTENTS

TABLE OF CONTENTS

TABLE OF CONTENTS

PROXY STATEMENT SUMMARY
This summary highlights information contained elsewhere in this proxy statement. This summary does not contain all the information you should consider, and you should read the entire proxy statement and our 2020Fiscal 2022 Annual Report on Form 10-K carefully before voting.
20212023 ANNUAL MEETING OF STOCKHOLDERS
Date and Time:
February 25, 2021March 1, 2023 at 10:8:00 a.m., central standard time
Place:
www.virtualshareholdermeeting.com/JOUT2021JOUT2023
Record Date:
December 18, 202021, 2022
VOTING MATTERS AND BOARD RECOMMENDATION
Voting Matter
Board Recommendation
Page Number with
More Information
Proposal 1:
To elect nineeight directors to serve for the ensuing year.
FOReach nominee
Proposal 2:
To ratify the appointment of RSM US LLP, an independent registered public accounting firm, as auditors of the Company for its fiscal year ending October 1, 2021.September 29, 2023.
FOR
Proposal 3:
To approve a non-binding advisory proposal on executive compensation.
FOR
Proposal 4:
To approve a non-binding advisory proposal on the frequency of future advisory votes on executive compensation.
FOR “every 1 year”
Proposal 5:
To consider and act on a proposal to adopt and approve the Johnson Outdoors Inc. 2023 Non-Employee Director Stock Ownership Plan.
FOR
DIRECTOR NOMINEES
Committee Memberships
Committee Memberships
Nominee
Age
Director Since
Independent
A
C
E
NCGC
Nominee
Age
Director Since
Independent
A
C
E
NCGC
Class A
Class A
Terry E. London
71
1999
C
John M. Fahey, Jr.
71
2001
C
John M. Fahey, Jr.
69
2001
C
Paul G. Alexander
62
2021
William (“Bill”) D. Perez
73
2018
Class B
Class B
Helen P. Johnson-Leipold
66
1994
Helen P. Johnson-Leipold
64
1994
Katherine Button Bell
64
2014
C
Thomas F. Pyle, Jr.
79
1987
C
Edward Stevens
54
2016
Katherine Button Bell
62
2014
Edward F. Lang
60
2006
C
Edward Stevens
52
2016
Richard (“Casey”) Sheahan
67
2014
Edward F. Lang
58
2006
Liliann Annie Zipfel
54
2021
Richard (“Casey”) Sheahan
65
2014
A
Audit Committee
C
Compensation Committee
E
Executive Committee
NCGC
Nominating & Corporate Governance Committee

1

TABLE OF CONTENTS

PROXY STATEMENT SUMMARY
CORPORATE GOVERNANCE HIGHLIGHTS
87 of 98 Director Nominees are Independent
Code of Ethics for Senior Officers
Annual Election of All Directors
Non-Employee Directors Regularly Meet Without Management Present
Annual Board and Committee Evaluations
Code of Conduct for Employees and Directors
Oversight of Risk Management (including with respect to the design of compensation programs, Enterprise Risk Management, and Cybersecurity)
Formal Corporate Governance Guidelines
20202022 COMPENSATION
SUMMARY COMPENSATION TABLE
Name and
Principal Position
Year
Salary
Bonus
Stock
Awards
Non-Equity
Incentive
Plan
Compensation
All Other
Compensation
Total
Name and
Principal Position
Year
Salary
Bonus
Stock
Awards
Non-Equity
Incentive
Plan
Compensation
All Other
Compensation
Total
Helen P. Johnson-Leipold,
Chairman and Chief Executive Officer
2020
$777,992
$93,736
td,000,021
td,043,807
$60,449
td,976,005
Helen P. Johnson-Leipold,
Chairman and Chief Executive Officer
2022
$829,511
$95,186
td,150,005
$266,522
td05,432
td,446,656
2019
$754,120
$50,903
td,000,023
$703,820
$80,653
td,589,519
2021
$804,473
td08,604
$999,969
td,230,844
$87,811
$3,231,701
2018
$729,457
$66,472
$700,029
td,077,006
$86,737
td,659,701
2020
$777,992
$93,736
td,000,021
td,043,807
$60,449
td,976,005
David W. Johnson,
Vice President and Chief Financial Officer
2020
$409,610
$33,877
$425,023
$335,852
$40,920
td,245,282
David W. Johnson,
Vice President and Chief Financial Officer
2022
$441,692
$32,067
$512,451
$86,726
$48,983
td,121,919
2019
$396,292
td7,790
$349,958
$226,025
$42,209
td,042,274
2021
$422,289
$38,323
$499,940
$394,840
$38,314
td,393,706
2018
$384,043
td3,763
$249,955
$346,513
$48,506
td,052,780
2020
$409,610
$33,877
$425,023
$335,852
$40,920
td,245,282
For more information, visit page 34.
2


TABLE OF CONTENTS

PROXY STATEMENT SUMMARY
EXECUTIVE COMPENSATION HIGHLIGHTS
Members of Compensation Committee are Independent
Pay for Performance
No Tax Gross-up for Compensation Programs
Clawback Policy
No Employment Agreements
No Severance or Termination Pay to Named Executive Officers

3

TABLE OF CONTENTS

JOHNSON OUTDOORS INC.
555 Main Street
Racine, Wisconsin 53403
PROXY STATEMENT
For The 20212023 Annual Meeting of Shareholders
To Be Held Virtually On February 25, 2021March 1, 2023
Important Notice Regarding the Availability of Proxy Materials for the
20212023 Virtual Annual Meeting of Shareholders to be held on February 25, 2021:March 1, 2023:

The Notice of Annual Meeting, this Proxy Statement and the Accompanying Annual Report
on Form 10-K are Available at www.proxyvote.com
This Proxy Statement, which is first being mailed on or about January 8, 2021,9, 2023, to shareholders of record as of the close of business on December 18, 2020,21, 2022, is furnished in connection with the solicitation of proxies by the Board of Directors of Johnson Outdoors Inc., (the “Company”), for the purposes set forth in the accompanying Notice of Annual Meeting of Shareholders, to be used at the Annual Meeting of Shareholders of the Company to be held on Thursday, February 25, 2021Wednesday, March 1, 2023 at 10:8:00 a.m., central standard time, at the following weblink: www.virtualshareholdermeeting.com/JOUT2021JOUT2023 and at any adjournment or postponement thereof (the “Annual Meeting”).
You may vote in any of the following ways:
1)
attend the Annual Meeting virtually and vote online during the meeting using your 16-digit control number included on your Notice of Annual Meeting or Proxy Card or the instructions that accompanied your proxy materials,materials. If you are not a stockholder of record but hold shares as a beneficial owner in street name, you may be required to provide proof of beneficial ownership, such as your most recent account statement. If you do not comply with the procedures, you will not be admitted to, or able to participate in, the virtual Annual Meeting;
2)
complete the enclosed proxy card and then sign, date and return it in the postage pre-paid envelope provided; or
3)
vote by telephone or the Internet by following the instructions supplied on the proxy card.
If you submit a proxy now, your right to vote at the Annual Meeting is not waived should you decide to attend and vote online during the virtual meeting.
Shares represented by a properly executed proxy will be voted at the Annual Meeting and, when instructions have been given by the shareholder, will be voted in accordance with those instructions. If you submit a proxy without giving voting instructions, the persons named as proxies on the proxy card will vote your shares: (1) FOR the election of the directors named in this Proxy Statement, (2) FOR the ratification of RSM US LLP as the Company’s independent registered public accounting firm for the fiscal year ending October 1, 2021, andSeptember 29, 2023, (3) FOR approval of the non-binding advisory proposal on executive compensation.compensation, (4) FOR approval of “every 1 year” for the non-binding advisory proposal on the frequency of future advisory votes on executive compensation, and (5) FOR adoption and approval of the Johnson Outdoors Inc. 2023 Non-Employee Director Stock Ownership Plan.
As of the date of this Proxy Statement, the Company does not expect any matters to be voted upon at the Annual Meeting other than the proposals set forth in the accompanying Notice of Annual Meeting of Shareholders. If any other matters properly come before the Annual Meeting, including, among other things, consideration of a motion to adjourn the meeting to another time or place, a properly executed proxy gives the persons named as proxies on the proxy card authority to vote on such matters. The individuals named and acting
4


TABLE OF CONTENTS

PROXY STATEMENT
as proxies will have the authority to vote on those matters according to their best judgment to the same extent as the person delivering the proxy would be entitled to vote. If the Annual Meeting is adjourned or postponed, a proxy will remain valid and may be voted at the adjourned or postponed meeting.
4


TABLE OF CONTENTS

PROXY STATEMENT
You may revoke your proxy at any time before it is actually voted by giving written notice of revocation to the Secretary of the Company, by attending the Annual Meeting virtually and voting online or by submitting a duly executed proxy to the Company bearing a later date. Attendance and participating online in the Annual Meeting will not, by itself, revoke a proxy. If you have given voting instructions to a broker, nominee, fiduciary or other custodian that holds your shares in “street name,” you may revoke those instructions by following the directions given by the broker, nominee, fiduciary or other custodian. If a shareholder properly signs and returns the proxy card but does not specify how to vote, then the shareholder’s shares will be voted FOR the election of the directors listed in the enclosed proxy, FOR the ratification of RSM US LLP as the Company’s independent registered public accounting firm for the 20212023 fiscal year, and FOR approval of the non-binding advisory proposal on executive compensation.compensation, FOR approval of “every 1 year” for the non-binding advisory proposal on the frequency of future advisory votes on executive compensation, and FOR adoption and approval of the Johnson Outdoors Inc. 2023 Non-Employee Director Stock Ownership Plan.
Telephone and Internet voting procedures are designed to authenticate shareholders’ identities, to allow shareholders to give their voting instructions and to confirm that shareholders’ instructions have been properly recorded. Shareholders voting via the Internet should understand that there might be costs associated with electronic access, such as usage charges from Internet access providers and telephone companies that the shareholder must bear.
The record date for shareholders entitled to notice of and to vote at the Annual Meeting is December 18, 2020.21, 2022. On the record date, the Company had outstanding and entitled to vote 8,886,8309,033,439 shares of Class A common stock and 1,211,5641,207,798 shares of Class B common stock. A majority of the votes entitled to be cast at the Annual Meeting, represented either in person (including attending virtually) or by proxy, shall constitute a quorum with respect to the meeting. Holders of Class A common stock, voting as a separate class, elect threetwo directors and are entitled to one vote per share for directors designated to be elected by holders of Class A common stock. Holders of Class B common stock elect the remaining directors and are entitled to one vote per share for directors designated to be elected by holders of Class B common stock. Holders of Class A common stock and Class B common stock voting together as a single voting group are entitled to vote on the proposal to ratify RSM US LLP as the Company’s independent registered public accounting firm for the 20212023 fiscal year, and to vote to approve the non-binding advisory proposal on executive compensation.compensation, to vote to approve “every 1 year” for the non-binding advisory proposal on the frequency of future advisory votes on executive compensation, and to vote to adopt and approve the Johnson Outdoors Inc. 2023 Non-Employee Director Stock Ownership Plan. The holders of Class A common stock are entitled to one vote per share, while holders of Class B common stock are entitled to ten votes per share on these twofour proposals. Approval of any other matter not specified in the Notice of Annual Meeting of Shareholders that may properly be presented at the Annual Meeting will require that the number of votes properly cast in favor of such matter exceed the number of votes properly cast against such matter, with the holders of the Class A common stock entitled to one vote per share and the holders of Class B common stock entitled to ten votes per share. Abstentions and broker non-votes (i.e., shares held by brokers in “street name,” voting on certain matters due to discretionary authority or instructions from the beneficial owners but not voting on other matters due to lack of authority to vote on such matters without instructions from the beneficial owner) will count toward the quorum requirement but will not count toward the determination of whether the directors are elected or whether such other matters are approved. The Inspector of Election appointed by our Board of Directors will count the votes and ballots.
Notice: The Annual Report to Shareholders, which contains certain additional information about the Company not required to be included in our Annual Report on Form 10-K, is available this year to shareholders at https://www.johnsonoutdoors.com/annual-report, 24 hours a day and free of charge. The Company is not including the information contained on or available through its website as part of, or incorporating such information by reference into, this Proxy Statement.

5

TABLE OF CONTENTS

PROPOSAL 1: ELECTION OF DIRECTORS
NineEight directors are to be elected at the Annual Meeting to serve until the next annual meeting of shareholders or until their respective successors have been duly elected. The Company’s Articles of Incorporation provide that holders of the Company’s Class A common stock have the right to elect 25 percent, or the next highest whole number, of the authorized number of directors and the holders of the Company’s Class B common stock are entitled to elect the remaining directors. At the Annual Meeting, holders of Class A common stock will be entitled to elect threetwo directors and holders of Class B common stock will be entitled to elect six directors. Terry E. London, John M. Fahey, Jr., and William (“Bill”) D. PerezPaul G. Alexander (the “Class A Directors”) are the Board nominees designated to be voted on by the holders of Class A common stock, and Helen P. Johnson-Leipold, Thomas F. Pyle, Jr., Katherine Button Bell, Edward F. Lang, Richard (“Casey”) Sheahan, and Edward Stevens, and Liliann Annie Zipfel (the “Class B Directors”) are the Board nominees designated to be voted on by the holders of Class B common stock. As indicated below, the individuals nominated by our Board of Directors are all incumbent directors.
Properly completed proxies (whether by Internet, telephone or mail) received from holders of Class A common stock will, unless otherwise directed, be voted for the threetwo nominee Class A Directors and properly completed proxies (whether by Internet, telephone or mail) received from holders of Class B common stock will, unless otherwise directed, be voted for the six nominee Class B Directors. Proxies of holders of Class A common stock cannot be voted for more than threetwo persons and proxies of holders of Class B common stock cannot be voted for more than six persons. Class A Directors are elected by a plurality of the votes cast by the holders of Class A common stock and Class B Directors are elected by a plurality of the votes cast by the holders of Class B common stock, in each case assuming a quorum is present at the Annual Meeting. “Plurality” means that the individuals who receive the largest number of votes cast by holders of the class of common stock entitled to vote in the election of such directors are elected as directors up to the maximum number of directors to be chosen at the Annual Meeting by such class. Consequently, the nineeight directors receiving the most votes, taking into account the Company’s two class voting structure, will be elected to the Board of Directors.
William (Bill) D. Perez, one of our incumbent members of our Board of Directors, will not be standing for re-election at the Annual Meeting. Mr. Perez has served as one of our directors since 2018, and he is a member of our Audit Committee. Mr. Perez’s service on the Audit committee will end in connection with the Annual Meeting. We want to thank Mr. Perez for his years of dedicated service and his passion for Johnson Outdoors.
Director Qualifications
The following table provides information as of the date of this Proxy Statement about each nominee for election to the Board of Directors at the Annual Meeting. The Company anticipates the nominees for election as directors will be candidates when the election is held. However, if any of the nominees should be unable or unwilling to serve, the proxies, pursuant to the authority granted to them by the Board of Directors and taking into account our two class voting structure, will have discretionary authority to select and vote for substituted nominees (except where the proxy withholds authority with respect to the election of directors). The information presented includes information each nominee or director has given the Company about his or her age, his or her principal occupation and business experience for at least the past five years, and the names of other publicly-held companies of which he or she currently serves as a director or has served as a director during the past five years. The Nominating and Corporate Governance Committee regularly evaluates the mix of experience, qualifications, attributes and skills of the Company’s directors using a matrix of areas that the Committee considers important for the Company’s business and its strategic objectives. In addition to the information presented below regarding the nominee’s specific experience, qualifications, attributes and skills that led the Nominating and Corporate Governance Committee to the conclusion that the nominee should serve as a director, the Nominating and Corporate Governance Committee also considered the qualifications and criteria described below under “Corporate Governance Matters – Director Nominations” with the objective of creating a complementary mix of directors. Moreover, additional information regarding Board diversity is set forth below under “Corporate Governance Matters – Board Diversity and Disclosure.”
6


TABLE OF CONTENTS

PROPOSAL 1: ELECTION OF DIRECTORS
Class A Directors
Terry E. LondonPaul G. Alexander



Age: 7162
Director Since: 19992021
InterimChief Marketing Officer for the Boston University Questrom School of Business. He is responsible for the design, execution and assessment of marketing and communications strategies and plans that build Questrom’s global visibility and brand reputation in support of the Business School’s strategic goals. Prior to joining Questrom, Mr. Alexander was the Chief Marketing and Communications Officer of Eastern Bank based in Boston, Massachusetts from 2015 to June 2021. Before Eastern Bank, Mr. Alexander served as Executive Vice President and Chief ExecutiveCommunications Officer for Liberty Mutual Insurance, where he held responsibility for all corporate brand marketing, advertising, communications, public relations, meeting management and event strategy, and major sports sponsorships. Previously, he was Vice President of Pier 1 Imports, Inc., from January 1, 2017Global Advertising and Design for the Campbell Soup Company. Prior to May 1, 2017.Campbell’s, he spent fifteen years at Procter and Gamble as a Director of Advertising Development and a Brand Manager. Mr. London served as the non-executive Chairman ofAlexander is currently on the Board of Directors of Pier 1 from June, 2012 to October 2020Skyword, a content marketing software and services company. He is a director from 2003 to October 2020. RetiredBoard member of the Ad Club of Boston and is also on the Executive Committee of the Board of the Association of National Advertisers (ANA), the largest marketing trade association in the U.S., where he serves as ChairmanTreasurer and Chair of London Broadcasting Company LP, a television broadcasting and media company in June 2015; also served as President and Chief Executive Officer from 2007 through 2015. Served as Chairman of LBK Entertainment Holdings, Inc., a company that creates and produces entertainment programming and live events, from 2014 until his resignation in June 2015 and previously served as its President and Chief Executive Officer from 2004 through 2014.the Finance Committee. Mr. London bringsAlexander’s extensive experience in management, corporate transactions and integration and enterprise risk management frombranding, marketing, communications, strategy, along with his tenure as a President and Chief Executive Officer of various companies. In addition, Mr. London’s experience in entertainment and media content production includes long-running programming for the outdoor industry, with which he has been involved professionally for more than two decades. Mr. London is a CPA and is experienced in financial matters, accounting and auditing, including financial reporting. The foregoing experiencegeneral business skills, led to the conclusiondetermination that he should serve as a director of Johnson Outdoors.director.
John M. Fahey, Jr.


Age: 6971
Director Since: 2001
Appointed Lead-Independent Director at Johnson Outdoors Inc., in 2022. Non-Executive Chairman of the Board of Directors of Time Inc., from June 28, 2017 to April 2018, previously serving as Lead Independent Director. Retired as Chairman of the National Geographic Society, a nonprofit scientific and educational organization, in 2016; served as its CEO from 1998 through 2013. President of the National Geographic Society from 1998 to December 2010. Regent of the Smithsonian Institution and Director of Lindblad Expeditions Holdings. The skills and experience acquired by Mr. Fahey through these positions, which led to the conclusion that he should serve as a director, include leadership, strategic planning, international business, corporate transactions and enterprise risk management, together with familiarity with several of the Company’s markets and industries.
William (“Bill”) D. Perez


Age: 73
Director Since: 2018
Founder of FamGen, a professional services firm specializing in consulting for family owned businesses on all matters from strategy and planning to growth and global expansion. Mr. Perez was formerly with Greenhill & Co. Inc., an investment banking firm, after serving as a Senior Advisor for seven years. He retired as President and Chief Executive Officer for the Wm. Wrigley Jr. Company in December 2008. Before joining the Wrigley Company, he served as President and Chief Executive Officer of Nike, Inc. And, prior to that, Mr. Perez spent 34 years with S.C. Johnson, including eight years as President and Chief Executive Officer. He currently serves on the Board of Directors for Northwestern Memorial Hospital, and the Board of Trustees and Executive Committee of Naples Community Hospital. Mr. Perez was formerly a director with Johnson & Johnson from June 2007 to April 2020, and Whirlpool Corporation from December 2009 to April 2020. In addition, he is a Presidential Counselor at Cornell University. Mr. Perez’s experience provides him with an extensive background in corporate transactions, international business, operations and manufacturing, financial matters, strategic planning, and brand marketing, all of which led to the conclusion that he should serve as a director.

7

TABLE OF CONTENTS

PROPOSAL 1: ELECTION OF DIRECTORS
Class B Directors
Helen P. Johnson-Leipold


Age: 6466
Director Since: 1994
Chairman and Chief Executive Officer of the Company since 1999. Chairman and Director of Johnson Bank and Johnson Financial Group, Inc., Director of S.C. Johnson, a global manufacturer of household consumer products. Chairman of The Johnson Foundation at Wingspread and its Board of Trustees. These experiences, along with 15 years in various executive positions at S.C. Johnson & Son, Inc. and 8 years at Foote, Cone & Belding Advertising, have provided Ms. Johnson-Leipold with extensive leadership and management experience; including, strategic planning, marketing, new product development, market research, operations, manufacturing, corporate communication, corporate transactions, international business, as well as a deep knowledge of the Company’s industry, businesses and strategic evolution, all of which led to the determination that she is particularly qualified to serve as a director.
Thomas F. Pyle, Jr.Liliann Annie Zipfel


Age: 7954
Director Since: 19872021
Executive Vice ChairmanPresident of Media at Ovative, a digital media and measurement firm that is focused on transforming the Boardmeasure of the Company since 1997. Chairmanmarketing success. In this role, Ms. Zipfel is responsible for buying and optimizing a myriad of The Pyle Group,media types for a financial serviceswide range of clients across retail, consumer goods, healthcare and investments firm, since 1996. Non-Executive Chairman of Uniek, Inc. since 1998. Director of Sub Zero Wolf, Inc. Emeritus Trustee, Wisconsin Alumni Research Foundation,non-profits. Prior to this role, Ms. Zipfel was Senior Vice President and Trustee, University Research Park, Inc.Chief Marketing Officer at Andersen Corporation from 2018 to September, 2022. At Andersen, Ms. Zipfel was responsible for enterprise brand management, all digital, web, social media, product management, customer insight and Trustee, Morgridge Instituteanalytics, and specialty business portfolio. Ms. Zipfel has spent her career in marketing serving in a variety of leadership roles in retail and consumer goods organizations. Prior to her role at Andersen Corporation, Ms. Zipfel served as Starbucks’ Global Vice President of Category and Brand for Research. These experiences, togetherthe Roastery and Reserve brands from 2015 to 2018, the company’s premium and flagship segments. Prior to this role, Ms. Zipfel held marketing leadership positions at REI, Target Corporation and General Mills. Ms. Zipfel’s extensive experience in marketing, customer insights and analytics, digital strategy, retail and ecommerce, along with Mr. Pyle’s previous experience as Chairman, President and Chief Executive Officer, and principal owner of Rayovac Corporation (a manufacturer of batteries and lighting products), provide Mr. Pyle with an extensive background in corporate transactions, internationalher business operations and manufacturing, financial matters, strategic planning, enterprise risk management and brand marketing, all of whichstrategy skills, led to the conclusiondetermination that heshe should serve as a director.
Katherine Button Bell


Age: 6264
Director Since: 2014
Senior Vice President andMs. Button Bell served as the first Chief Marketing Officer of Emerson Electric Co. since 1999.from 1999 to her December 2022 retirement. In 2016,that role, she was appointed toalso served as Senior Vice President and a member of Emerson’s Office of the Chief Executive. Past Director and member of the Compensation Committee of Sally Beauty Holdings.Executive since 2016. Ms. Button Bell was Director of the Board of Business Marketing Association from 2010 to 2017, its Chairwoman forfrom 2013 to 2014, and Vice Chairwoman from 2012 to 2013. Serves onShe was inducted into the Foundation BoardANA Business Association Marketing Hall of St. Louis Children’s Hospital. Ms. Button Bell previouslyFame in 2018. In the past, she’s also served as PresidentDirector and member of Button Brand Development, a strategic marketing consulting firm, andthe Compensation Committee of Sally Beauty Holdings, held senior marketing positions at Converse Inc. and Wilson Sporting Goods.Goods, and was President of Button Brand Development, a strategic marketing consulting firm. She currently serves on the Foundation Board of St. Louis Children’s Hospital and joined the board of Packsize in 2022. Ms. Button Bell’sBell brings her expertise in global marketing, digital strategy and market research, as well as her outdoor industry experience, led to the determination that she should serveher role as a director.
8


TABLE OF CONTENTS

PROPOSAL 1: ELECTION OF DIRECTORS
Edward Stevens


Age: 5254
Director Since: 2016
Founder and Chief Executive Officer of Preciate, Inc., a software-basedan enterprise virtual socializing and recognitioncommunication platform, since July 2017. Chairman of the Board for Demand Q, a software-based peak demand energy solution since March 2018. Strategic Board Advisor for KIBO Software, Inc., an eCommerce platform from November, 2016 to October, 2017, and Chief Operating Officer of KIBO from December 2015 to November 2016. Founder and Chief Executive Officer of Shopatron, a leading provider of cloud-based, eCommerce order management systems from 2001 to 2015. Mr. Stevens’ extensive experience in digital strategy, ecommerce, and omni-channel distribution, along with his international business strategy skills, led to the determination that he should serve as a director.
Edward F. Lang


Age: 5860
Director Since: 2006
Senior Vice President and Chief Financial Officer of the New Orleans Saints, a National Football League team, and the New Orleans Pelicans, a National Basketball Association team, since 2012. President of Business Operations and Alternate Governor of the Nashville Predators, a National Hockey League team, from 2007 to 2010. Executive Vice President of Finance and Administration and Chief Financial Officer of the Nashville Predators from 2004 until 2007 and Senior Vice President and Chief Financial Officer of the Nashville Predators from 1997 until 2003. Mr. Lang has broad experience in financial matters, accounting and auditing from his activities as a chief financial officer, together with experience in corporate transactions, operations and enterprise risk management. Mr. Lang also has experience in leisure industries and consumer products. This broad financial and other business experience led to the conclusion that he should serve as a director.
Richard (“Casey”) Sheahan


AAge:ge: 6567
Director Since: 2014
Chief Executive Officer of Simms Fishing Products LLC, a company engaged in the manufacturing, marketing and sale of fishing related products for anglers to stay dry and protected from the elements, beginning onfrom November 1, 2017.2017 to October, 2022. President of Keen Footwear, a company engaged in the business of the marketing, sale and distribution of footwear, from October 1, 2016 to October 31st,31st, 2017. President and CEO of Patagonia, Inc. and Lost Arrow Corporation from 2005 to 2014. Director and member of the Executive Committee of the Outdoor Industry AssociationAss ociation from 2009 to 2014. Mr. Sheahan previously held senior leadership and marketing positions at Kelty, Inc., Wolverine Worldwide, Inc., Merrell Outdoor Division and Nike, Inc., and served in a variety of senior positions with several outdoor-oriented publications. Mr. Sheahan’s extensive experience in the outdoor industry, along with his skills in marketing, leadership and sustainable business practices led to the determination that he should serve as a director.
Board of Directors Recommendation
The Company’s Board of Directors recommends that shareholders vote “FOR” the election of each nominee listed above as a director of Johnson Outdoors Inc.

9

TABLE OF CONTENTS

DIRECTORS’ MEETINGS AND COMMITTEES
Meetings and Attendance
The Board of Directors has standing Executive, Audit, Compensation, and Nominating and Corporate Governance Committees. During the year ended October 2, 2020September 30, 2022 (“fiscal 2020”2022”), there were 86 meetings of the Board of Directors, 7 meetings of the Audit Committee, 4 meetings of the Compensation Committee, 23 meetings of the Nominating and Corporate Governance Committee and no meetings of the Executive Committee. Each director attended at least 75 percent of the aggregate number of (i) meetings of the Board of Directors held during the period for which he or she was a director during fiscal 20202022 and (ii) meetings of the committees on which the director served during fiscal 2020.2022.
Executive sessions or meetings of outside (non-management) directors without management present are held regularly for a general discussion of relevant subjects. In fiscal 2020,2022, the outside directors met in executive session at least two times in accordance with the requirements of the NASDAQ Stock Market.
Name
Executive
Committee
Audit
Committee
Compensation
Committee
Nominating and
Corporate
Governance
Committee
Terry E. LondonJohn M. Fahey, Jr.
  
  
John M. Fahey, Jr.
  
  
William (“Bill”) D. Perez
Helen P. Johnson-Leipold
  Paul G. Alexander
Thomas F. Pyle, Jr.Helen P. Johnson-Leipold
  
  
  
Katherine Button Bell
  
  
Edward Stevens
  
  
Edward F. Lang
  
  
Richard (“Casey”) Sheehan
  
  
Liliann Annie Zipfel
William (“Bill”) D. Perez was a director during fiscal 2022 and served as a member of the Audit Committee during the entirety of fiscal 2022. Mr. Perez is retiring from the Board of Directors at the Annual Meeting and will not stand for re-election at the Annual Meeting.
10


TABLE OF CONTENTS

DIRECTORS’ MEETINGS AND COMMITTEES
Committees
Executive Committee

Committee Members

Helen P. Johnson-Leipold
Thomas F. Pyle,John M. Fahey, Jr.

Number of meetings in 2020:2022: 0
Key Responsibilities
The Executive Committee assists the Board of Directors in developing and evaluating general corporate policies and objectives and in discharging the Board of Directors’ responsibilities with respect to the management of the business and affairs of the Company when it is impracticable for the full Board to act. Present members of the Executive Committee are Ms. Johnson-Leipold and Mr. Pyle.Fahey.
10


TABLE OF CONTENTS

DIRECTORS’ MEETINGS AND COMMITTEES
Audit Committee

Committee Members

Terry E. London  
Thomas F. Pyle, Jr.
Edward F. Lang
Edward Stevens
William (“Bill”) D. Perez
Richard (“Casey”) Sheahan  
Number of meetings in 2020: 2022: 7
Key Responsibilities
The Audit Committee presently consists of Messrs. LondonLang (Chairman), Pyle, LangStevens, Perez and Stevens.Sheahan. The Audit Committee’s primary duties and responsibilities are to: (1) appoint the Company’s independent registered public accounting firm and determine its compensation; (2) serve as an independent and objective party to monitor the Company’s compliance with legal and regulatory requirements and the Company’s financial reporting, disclosure controls and procedures and internal controls and procedures; (3) review, evaluate and oversee the audit efforts of the Company’s independent registered public accounting firm and internal auditors; (4) provide an open avenue of communication among the independent registered public accounting firm, management, the internal auditors and the Board of Directors; and (5) prepare the Audit Committee Report required to be included in the Company’s annual proxy statement. The Audit Committee has the direct authority and responsibility to select, evaluate and, where appropriate, replace the independent registered public accounting firm, and is an “audit committee” for purposes of Section 3(a)(58)(A) of the Securities Exchange Act of 1934. The Audit Committee’s report required by the rules of the Securities and Exchange Commission (“SEC”) appears beginning on page 1819.
Compensation Committee

Committee Members

Thomas F. Pyle, Jr.Katherine Button Bell
John M. Fahey, Jr.
Terry E. London
Katherine Button Bell
Richard (“Casey”) Sheahan
Liliann Annie Zipfel

Number of meetings in 2020:2022: 4
Key Responsibilities
The Compensation Committee presently consists of Messrs. PyleMs. Button Bell (Chairman), Messrs. Fahey London,and Sheahan and Ms. Button Bell.Zipfel. The Compensation Committee administers the Company’s compensation programs and the compensation of the Company’s directors, officers and, at the option of the Committee, other managerial personnel of the Company and its subsidiaries, including, without limitation, fixing the cash compensation of such persons, establishing and administering benefit plans for such persons and determining benefits thereunder. Generally, the Compensation Committee also administers all incentive compensation and equity-based plans, such as stock option, restricted stock and restricted stock unit plans, in accordance with the terms of such plans, and approves awards under the incentive compensation and equity-based plans. The Compensation Committee also reviews and makes recommendations to the Board of Directors with respect to the compensation of the Company’s outside directors.

11

TABLE OF CONTENTS

DIRECTORS’ MEETINGS AND COMMITTEES
Nominating and Corporate
Governance Committee

Committee Members

John M. Fahey, Jr.
Edward F. Lang
Edward Stevens
Richard (“Casey”) SheahanKatherine Button Bell
Katherine Button BellPaul G. Alexander

Number of meetings in 2020:2022: 23
Key Responsibilities
The Nominating and Corporate Governance Committee presently consists of Messrs. Fahey (Chairman), Lang, Sheahan and Stevens and Alexander, and Ms. Button-Bell.Button Bell. The Nominating and Corporate Governance Committee provides assistance to the Board of Directors in fulfilling its responsibilities by: (1) identifying individuals qualified to become directors and recommending to the Board of Directors candidates for all directorships to be filled by the Board of Directors or by the shareholders of the Company; (2) identifying directors qualified to serve on the committees established by the Board of Directors and recommending to the Board of Directors members for each committee to be filled by the Board of Directors; (3) reporting annually to the Board of Directors regarding the Nominating and Corporate Governance Committee’s evaluation and assessment of the performance of the Board, and (4) taking a leadership role in shaping the corporate governance of the Company.
Charters of Committees
The Board of Directors has adopted a written charter for each of its Committees which may be amended from time to time. The Company makes available copies of each of these charters on its website at www.johnsonoutdoors.com, 24 hours a day and free of charge. The Company is not including the information contained on or available through its website as part of, or incorporating such information by reference into, this Proxy Statement.
12


TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
The Company is committed to establishing and maintaining high standards of corporate governance, which are intended to serve the long-term interests of the Company and its shareholders. The Board of Directors has adopted Corporate Governance Guidelines which the Company has published on its website at www.johnsonoutdoors.com.
Director Independence
The Board of Directors has determined that the Company is a “Controlled Company,” as defined in NASDAQ Stock Market Listing Rule 5615(c)(1). The Board has based this determination on the fact that Helen P. Johnson-Leipold is deemed to be the beneficial owner of more than 50 percent of the voting power of the Company. The Company, therefore, is exempt from certain independence requirements of the NASDAQ Stock Market rules, including the requirement to maintain a majority of independent directors on the Company’s Board of Directors and the requirement to maintain a Nominating and Corporate Governance Committee and a Compensation Committee composed entirely of independent directors. Notwithstanding such exemption, the Board of Directors has reviewed the independence of the nominees for election to the Board at the Annual Meeting under the applicable standards of the NASDAQ Stock Market. Based upon this review, of the nineeight nominees, the Board of Directors has determined that each of the following nominee directors was independent under the NASDAQ listing standards:
Paul G. Alexander
Katherine Button Bell
John M. Fahey, Jr.
Edward F. Lang
Terry E. London
William (“Bill”) D. Perez
Thomas F. Pyle, Jr.
Richard (“Casey”) Sheahan
Edward Stevens
Liliann Annie Zipfel
The Board of Directors determined that Ms. Johnson-Leipold was not independent in accordance with the NASDAQ standards because she is an executive officer of the Company.
Board Leadership Structure
The Board of Directors determines whether it is appropriate to combine or separate the roles of Chairman of the Board and Chief Executive Officer depending on the Company’s circumstances at the time. Ms. Johnson-Leipold currently serves as the Company’s Chief Executive Officer and as Chairman of the Board of Directors. Ms. Johnson-Leipold possesses extensive experience in the industries in which the Company operates, and in-depth knowledge of the issues, opportunities and challenges the Company faces, and is thus best positioned to develop agendas and highlight issues that ensure that the Board of Directors’ time and attention are focused on the most critical matters. In addition, the Board of Directors has determined that this leadership structure is optimal because it believes that having one leader serving as both the Chairman and Chief Executive Officer provides decisive, consistent and effective leadership, as well as clear accountability. Having one person serve as Chairman and Chief Executive Officer also enhances the Company’s ability to communicate its message and strategy clearly and consistently to its shareholders, employees, and business partners, particularly during times of turbulent economic and industry conditions. Although the Company believes that the combination of the Chairman and Chief Executive Officer roles is appropriate under current circumstances, it will continue to review this issue periodically to determine whether, based on the relevant facts and circumstances, separation of these offices would serve the Company’s best interests and the best interests of its shareholders.
Thomas F. Pyle,John M. Fahey, Jr., serves as the Company’s Lead Independent Director/Vice Chairman of the Board, serves as the Company’s lead outside or independent director.Board. In his capacity as lead outside or independent director, Mr. PyleFahey coordinates the activities of the independent directors and serves as a liaison between the Chairman and the independent directors. Mr. Fahey also presides at the executive sessions of the independent directors and has the authority to call additional executive sessions or meetings of the independent directors.

13

TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
Board Diversity and Disclosure
Johnson Outdoors is a strong proponent of the independent directorsdiversity disclosure rule adopted by the Nasdaq Stock Market. As evidenced by the disclosures in the table below, the Company has historically been proactive in seeking to ensure that its Board possesses, in the aggregate, the strategic, managerial and serves as a liaison between the Chairmanfinancial skills and the independent directors. Mr. Pyle also presidesexperience necessary to fulfill its duties and to achieve its objectives, while at the executive sessionssame time seeking to ensure that the Board is comprised of the independent directors who have broad and has the authority to call additional executive sessions or meetings of the independent directors.diverse backgrounds, perspectives and experiences.
Board Diversity Matrix (As of September 30, 2022)
Total Number of Directors
9*
Female
Male
Non-Binary
Did Not Disclose
Gender
Part I: Gender Identity
Directors
3
6
Part II: Demographic Background
African American or Black
1
Alaskan Native or Native American
Asian
Hispanic or Latinx
1
Native Hawaiian or Pacific Islander
White
3
4
Two or More Races or Ethnicities
LGBTQ+
Did Not Disclose Demographic Background
*
The above matrix includes William (“Bill”) D. Perez, who is retiring at the Annual Meeting and will not be standing for re-election to our Board of Directors, but who served on the Board of Directors through Fiscal 2022 and the first half of Fiscal 2023.
The Board’s Role in Risk Oversight
The Company has established a Risk Committee, which is primarily responsible for the Company’s enterprise risk assessment and enterprise risk management policies. The Risk Committee is co-chaired by the Company’s Chief Financial Officer and General Counsel and includes various other members of senior management. The role of the Board of Directors in the Company’s risk oversight process includes receiving reports and presentations from the Risk Committee or other senior management leaders on areas of material risk to the Company, including operational, financial, legal and regulatory, strategic, reputational, cybersecurity and reputationalEnvironmental, Social and Governance (“ESG”) related risks and any measures taken to mitigate such risks. In addition, the Board of Directors regularly reviews and discusses areas of material risk at its meetings.
As noted above, the Company has established a Risk Committee, which is primarily responsible for the Company’s enterprise risk assessment and overseeing enterprise risk management. Notwithstanding such delegation of responsibility by the Company’s Board of Directors, the Board has reserved to the Company’s Compensation Committee primary oversight responsibility to ensure that compensation programs and practices of the Company do not encourage unreasonable or excessive risk-taking and that any risks are subject to appropriate controls. As part of this process, the Company (with the oversight of the Compensation Committee) designs the Company’s overall compensation programs and practices, including incentive compensation for both executives and non-executive employees, in a manner intended to support its strategic priorities and initiatives to enhance long-term sustainable value without encouraging unnecessary or unreasonable risk-taking. At the same time, the Company recognizes that its goals cannot be fully achieved while avoiding all risk. The Compensation Committee (along with assistance from management) periodically reviews the Company’s compensation programs and practices in the context of its risk profile, together with its other risk mitigation and risk management programs, to ensure that these programs and practices work together for the long-term benefit of the Company and its shareholders. Based on its recently completed review of the Company’s
14


TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
compensation programs, the Compensation Committee concluded that the Company’s incentive compensation policies for both executive and non-executive employees have not materially and adversely affected the Company by encouraging unreasonable or excessive risk-taking in the recent past, are not likely to have a material adverse effect in the future and provide for multiple and reasonably effective safeguards to protect against unnecessary or unreasonable risk-taking.
Director and Executive Stock Ownership Guidelines
Effective June 3, 2022, the Company’s Board of Directors adopted Stock Ownership Guidelines for certain Company executives and all the non-employee members of the Company’s Board of Directors, which are effective beginning on the five-year anniversary of the adoption date. The Guidelines establish minimum levels of stock ownership for certain executives and all the non-employee members of the Board and will be administered by the Compensation Committee of the Board of Directors. The Board of Directors believes these Guidelines will help further align the interests of management and the Board with the interests of shareholders and to focus the Company’s directors and executives on the long-term success of the Company. A copy of the Company’s Stock Ownership Guidelines, which may be amended from time to time, is available on its website at www.johnsonoutdoors.com, 24 hours a day and free of charge. The Company is not including the information contained on or available through its website as part of, or incorporating such information by reference into, this Proxy Statement.
Director Nominations
The Company has a standing Nominating and Corporate Governance Committee. Based upon the review described under “Corporate Governance Matters – Director Independence,” the Board of Directors has determined that each member of the Nominating and Corporate Governance Committee is independent under the applicable standards of the NASDAQ Stock Market.
The Nominating and Corporate Governance Committee will consider director nominees recommended by shareholders. Recommendations for consideration by the Nominating and Corporate Governance Committee should be sent to the Secretary of the Company in writing, together with appropriate biographical information concerning each proposed nominee, including the following information: (1) the name, address (business and residence), date of birth and principal occupation or employment (present and for the past five years) of each person whom the shareholder proposes to be considered as a nominee; (2) the number of shares of the common stock (of each class) beneficially owned (as defined by section 13(d) of the Securities Exchange Act of 1934, as amended) by each such proposed nominee; (3) any other information regarding such proposed nominee that would be required to be disclosed in a definitive proxy statement to shareholders prepared in connection with an election of directors pursuant to section 14(a) of the Securities Exchange Act of 1934, as amended; and (4) the name and address (business and residential) of the shareholder making the recommendation and the number of shares of the common stock (regardless of class) beneficially owned (as defined by section 13(d) of the Securities Exchange Act of 1934, as amended) by the shareholder making the recommendation. The Company may require
14


TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
any proposed nominee to furnish additional information as may be reasonably required to determine the qualifications of such proposed nominee to serve as a director of the Company. The Company’s Bylaws also set forth certain requirements for shareholders wishing to nominate director candidates directly for consideration by the shareholders. With respect to an election of directors to be held at an annual meeting, a shareholder must, among other things, give notice of intent to make such a nomination to the Secretary of the Company in advance of the meeting in compliance with the terms and within the time period specified in the Bylaws. Pursuant to these requirements, a shareholder must give a written notice of intent to the Secretary of the Company not earlier than the close of business on the 120th day and not later than the close of business on the 90th day prior to the first anniversary date of the preceding year’s annual meeting; provided, however, that in the event that the date of the annual meeting is more than 30 days before or more than 60 days after such anniversary date, notice by the shareholder must be so delivered not earlier than the close of business on the 120th day prior to the date of such annual meeting and not later than the close of business on the later of the 90th day prior to the date of such annual meeting or, if the first public announcement of the date of such annual meeting is less than 100 days prior to the date of such annual meeting, the 10th day following the day on which public announcement of the date of such meeting is first made by the Company.
The Nominating and Corporate Governance Committee will

15

TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
consider any nominee recommended by a shareholder in accordance with the preceding paragraph under the same criteria as any other potential nominee. In identifying and evaluating nominees for director, the Nominating and Corporate Governance Committee of the Board of Directors seeks to ensure that the Board of Directors possesses, in the aggregate, the strategic, managerial and financial skills and experience necessary to fulfill its duties and to achieve its objectives, and seeks to ensure that the Board of Directors is comprised of directors who have broad and diverse backgrounds, possessing knowledge in areas that are of importance to the Company. In addition, the Nominating and Corporate Governance Committee believes it is important that at least one director have the requisite experience and expertise to be designated as an “audit committee financial expert.” The Nominating and Corporate Governance Committee looks at each nominee on a case-by-case basis regardless of who recommended the nominee. In looking at the qualifications of each candidate to determine if their election would further the goals described above, the Nominating and Corporate Governance Committee takes into account all factors it considers appropriate, which may include strength of character, mature judgment, career specialization, relevant technical skills or financial acumen, diversity of viewpoint and industry knowledge. At a minimum, each director nominee must have displayed the highest personal and professional ethics, integrity, values and sound business judgment. In addition, the Nominating and Corporate Governance Committee believes that the following specific qualities and skills are necessary for all Company directors to possess:
A director should be highly accomplished in his or her respective field, with superior credentials and recognition.
A director should have expertise and experience relevant to the Company’s business and strategic objectives, and be able to offer advice and guidance to the Chief Executive Officer based on that expertise and experience.
A director must have time available to devote to activities of the Board of Directors and to enhance his or her knowledge of the Company’s business.
The Company does not have a formal policy for the consideration of diversity by the Nominating and Corporate Governance Committee in identifying nominees for director. Diversity is one of the factors the Nominating and Corporate Governance Committee may consider and in this respect diversity may include race, gender, national origin or other characteristics. See “Corporate Governance Matters – Board Diversity and Disclosure” for additional information on the diversity of the composition of our Board of Directors.
In 2019, based on a recommendation from the Nominating and Corporate Governance Committee, the Board of Directors adopted a director retirement age of 75 in the Company’s Corporate Governance Guidelines, which are posted on the Company’s website located at www.johnsonoutdoors.com.

15

TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
Communications between Shareholders and the Board of Directors; Director Attendance at Annual Meetings
Shareholders may communicate with the Board of Directors by writing to the Board of Directors (or, at the shareholder’s option, to a specific director) care of the Secretary of the Company at Johnson Outdoors Inc., 555 Main Street, Suite 342, Racine, Wisconsin 53403. Subject to the conditions described below, the Secretary will ensure that this communication (assuming it is properly addressed to the Board of Directors or to a specific director) is delivered to the Board of Directors or the specified director, as the case may be. Each such communication should indicate that the sender is a shareholder of the Company and that the sender is directing the communication to one or more individual directors or to the Board of Directors as a whole.
All communications will be compiled by the Company’s Secretary and submitted to the Board of Directors or the individual directors on an as needed basis unless such communications are considered, in the reasonable judgment of the Secretary, to be improper for submission to the intended recipient(s). Examples of shareholder communications that would be considered improper for submission include, without limitation, customer
16


TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
complaints, solicitations, communications that do not relate directly or indirectly to the Company or its business or communications that relate to improper or irrelevant topics. The Secretary may also attempt to handle a communication directly where appropriate, such as where the communication is a request for information about the Company or where it is a stock-related matter.
Directors are encouraged to attend the Company’s Annual Meeting of Shareholders. All of the incumbent directors who were serving as a director at the time of the meeting, except for William (Bill) Perez,Annie Zipfel, attended the Company’s Virtual Annual Meeting of Shareholders that occurred on February 27, 2020.24, 2022.
Employee Code of Conduct and Code of Ethics; Corporate Governance Guidelines; and Procedures for Reporting of Accounting Concerns
The Company has adopted an Employee Code of Business Conduct (the “Code of Conduct”). The Company requires all directors, officers and employees to adhere to the Code of Conduct in addressing legal and ethical issues encountered in conducting their work. The Code of Conduct requires the Company’s directors, officers and employees to avoid conflicts of interest, comply with all applicable laws and other legal requirements, conduct business in an honest and ethical manner and otherwise act with integrity and in the Company’s best interests. The Company has placed a copy of the Code of Conduct on its website located at www.johnsonoutdoors.com. In addition, all directors, officers and salaried employees are required to complete compliance training on the Code of Conduct and certain other subjects.
The Company also adopted a Code of Ethics for the Chief Executive Officer and Senior Financial and Accounting Officers (the “Code of Ethics”), which governs the conduct of the Company’s Chief Executive Officer, Chief Financial Officer and its other senior financial and accounting officers and executives. The Code of Ethics supplements the Code of Conduct and is intended to deter wrongdoing and to promote honest and ethical conduct, including the ethical handling of conflicts of interest; provide full, fair, accurate, timely and understandable disclosure in the Company’s public documents; promote compliance with applicable laws and regulations; ensure the prompt reporting of violations of the Code of Ethics; and provide accountability for adherence to the Code of Ethics. The Company has placed a copy of the Code of Ethics on its website located at www.johnsonoutdoors.com. The Company intends to disclose any amendments to, or waivers from, the Code of Ethics on its corporate website.
In addition, the Company has adopted a set of Corporate Governance Guidelines (the “Corporate Governance Guidelines”). The Corporate Governance Guidelines have been established to assist the Board of Directors in the exercise of its responsibilities and to reflect the Board’s commitment to monitoring the effectiveness of policy and decision making at both the Board and management levels. The Corporate Governance Guidelines address issues such as composition of the Board, director retirement requirements, independence criteria for Board members, Board leadership, evaluating performance of the Board, directors’ responsibilities, the Board’s relationship with senior management, Committee matters and director continuing education. The Company has placed a copy of the Corporate Governance Guidelines on its website located at www.johnsonoutdoors.com.
16


TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
www.johnsonoutdoors.com. Further, the Company has established “whistle-blower procedures” which provide a process for the confidential and anonymous submission, receipt, retention and treatment of complaints regarding accounting, internal accounting controls or auditing matters. These procedures provide protections to employees who report possible Company misconduct.
Assessing the Performance of the Board and Individual Directors
The Nominating and Corporate Governance Committee is responsible for annually reporting to the Board of Directors regarding the Committee’s assessment and evaluation of the performance of the Board as a whole. This report and assessment is discussed with the full Board and includes specific review of performance areas in which the Nominating and Corporate Governance Committee believes a better contribution could be made. The purpose of this assessment and evaluation is to increase the effectiveness of the Board as a whole and not necessarily to focus on individual Board members.

17

TABLE OF CONTENTS

CORPORATE GOVERNANCE MATTERS
Hedging and Margin Account Policies
The Company’s stock trading policies prohibit directors and the Company’s employees, including its executive officers, from (i) purchasing any financial instrument that is designed to hedge or offset any decrease in the market value of the Company’s common stock, including zero-cost collars and forward sale contracts; (ii) engaging in short sales related to the Company’s common stock; and (iii) maintaining margin accounts. All transactions in Johnson Outdoors securities by directors and executive officers must be pre-cleared with the Company’s Chief Financial Officer and General Counsel.

18
17

TABLE OF CONTENTS

AUDIT COMMITTEE MATTERS
Audit Committee Report
The Audit Committee is currently comprised of four members of the Company’s Board of Directors. Based upon the review described under “Corporate Governance Matters – Director Independence,” the Board of Directors has determined that each member of the Audit Committee is independent under the applicable standards and rules of the NASDAQ Stock Market and the rules of the SEC. The duties and responsibilities of the Company’s Audit Committee are set forth in the Audit Committee Charter, which may be found on the Company’s website at www.johnsonoutdoors.com.
In accordance with its written charter adopted by the Board of Directors, the Audit Committee has oversight responsibility for the quality and integrity of the financial reporting practices of the Company. While the Audit Committee has oversight responsibility, the primary responsibility for the Company’s financial reporting, disclosure controls and procedures and internal control over financial reporting and related internal controls and procedures rests with management, and the Company’s independent registered public accounting firm is responsible for auditing the Company’s financial statements. In discharging its oversight responsibility as to the audit process, the Audit Committee has:
reviewed and discussed the Company’s audited financial statements for the fiscal year ended October 2, 2020September 30, 2022 with the Company’s management and with the Company’s independent registered public accounting firm;
discussed with the Company’s independent registered public accounting firm the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board and the SEC;
received and discussed with the Company’s independent registered public accounting firm the written disclosures and the letter from the Company’s independent registered public accounting firm required by applicable requirements of the Public Company Accounting Oversight Board regarding the independent registered public accounting firm’s communications with the Audit Committee concerning independence; and
discussed with the independent registered public accounting firm without management present the firm’s independence.
Based upon the above-described review and discussions with management and the independent registered public accounting firm, the Audit Committee recommended to the Company’s Board of Directors that the audited consolidated financial statements be included in the Company’s Annual Report on Form 10-K for the fiscal year ended October 2, 2020September 30, 2022 for filing with the SEC.
The Audit Committee of the Board of Directors:
Terry E. London, Chairman
Thomas F. Pyle, Jr.
Edward F. Lang, Chairman
Edward Stevens
18
William D. Perez
Richard (“Casey”) Sheahan

19

TABLE OF CONTENTS

AUDIT COMMITTEE MATTERS
Audit Committee Financial Expert
The Company’s Board of Directors has determined that at least one of the members of the Audit Committee, Terry E. London,Edward F. Lang, qualifies as an “audit committee financial expert” as defined by the rules of the SEC based on his work experience and education.
Fees of Independent Registered Public Accounting Firm
The following table summarizes the fees the Company was billed for audit and non-audit services rendered by the Company’s independent registered public accounting firm, RSM US LLP, related to fiscal years 20202022 and 2019.2021.
RSM US LLP
Service Type
2020
2019
Audit Fees(1)
$1,029,000
$1,058,000
All Other Fees(2)
$61,000
$47,000
Total Fees Billed
$1,090,000
$1,105,000
RSM US LLP
Service Type
2022
2021
Audit Fees(1)
$1,135,000
$1,061,000
All Other Fees(2)
$62,000
$45,000
Total Fees Billed
$1,197,000
$1,106,000
(1)
Includes fees for: professional services rendered in connection with the audit of the Company’s financial statements for the fiscal years ended September 30, 2022 and October 2, 2020 and September 27, 2019;1, 2021; review of the financial statements included in each of the Company’s quarterly reports on Form 10-Q during such fiscal years; and consents and assistance with documents filed by the Company with the SEC. These fees include the services provided by affiliate firms as part of the consolidated audit and for foreign statutory audits.
(2)
All other fees relate to the financial statement audits of the Company’s employee benefit plans and, with respect to fiscal 2020, the review of the Company’s Form S-8.plans.
The Audit Committee of the Board of Directors of the Company considered that the provision of the services and the payment of the fees described above are compatible with maintaining the independence of RSM US LLP.
The Audit Committee is responsible for reviewing and pre-approving any non-audit services to be performed by the Company’s independent registered public accounting firm. These non-audit services are evaluated by the Audit Committee taking into account scope, fees, and applicable laws and regulations (including SEC rules) related to the independence of the independent registered public accounting firm. The Audit Committee has delegated its pre-approval authority to the Chairman of the Audit Committee to act between meetings of the Audit Committee for amounts up to $50,000. Any pre-approval given by the Chairman of the Audit Committee pursuant to this delegation is presented to the full Audit Committee at its next regularly scheduled meeting.
Each new engagement of the Company’s independent registered public accounting firm to perform non-audit services has been approved in advance by the Audit Committee or the Chairman of the Audit Committee pursuant to the foregoing procedures.

20
19

TABLE OF CONTENTS

PROPOSAL 2: RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS
Our Audit Committee has appointed RSM US LLP as the independent registered public accounting firm to audit the Company’s consolidated financial statements for the fiscal year ending October 1, 2021.September 29, 2023. Unless otherwise directed, proxies will be voted FOR the ratification of such appointment.
Although this appointment is not required to be submitted to a vote of shareholders, our Board of Directors believes it appropriate as a matter of policy to request that our shareholders ratify the appointment. If shareholder ratification is not received, the Board of Directors will reconsider the appointment, and may retain that firm or another firm without resubmitting the matter to the Company’s shareholders. Even if the appointment is ratified, the Audit Committee may, in its discretion, direct the appointment of a different firm at any time during the fiscal year if it determines that such change would be in the Company’s best interests.
It is expected that a representative of RSM US LLP will participate in the virtual Annual Meeting, will have the opportunity to make a statement if he or she desires to do so and will be available to respond to appropriate questions.
If a quorum exists, the approval of the ratification of RSM US LLP requires that the number of votes properly cast for this proposal exceed the number of votes properly cast against this proposal. Abstentions and broker non-votes will not count toward the determination of whether this proposal is approved and will have no impact on the vote.
Board of Directors Recommendation
The Board of Directors recommends a vote “FOR” ratification of the appointment of RSM US LLP as the independent registered public accounting firm to audit the Company’s consolidated financial statements for the fiscal year ending October 1, 2021.September 29, 2023.
20

21

TABLE OF CONTENTS

STOCK OWNERSHIP OF MANAGEMENT AND OTHERS
The following table sets forth certain information as of October 2, 2020September 30, 2022 regarding the beneficial ownership of each class of Company common stock by each director, each person known by the Company to own beneficially more than 5 percent of either class of the Company’s common stock (including any “group” as set forth in Section 13(d)(3) of the Exchange Act), each of the officers named in the Summary Compensation Table in this Proxy Statement (the “named executive officers”), and all directors and current Section 16 executive officers as a group based upon information furnished by such persons or in information otherwise publicly available in filings with the SEC.
The Company has determined beneficial ownership in accordance with the rules of the SEC. Except as indicated in the footnotes, the persons listed below have sole voting and investment power over the shares beneficially owned. Shares of common stock subject to options that are either currently exercisable or exercisable within 60 days of October 2, 2020September 30, 2022 or restricted stock units (with each unit representing one share of Class A common stock issuable on such vesting date) which are vested or which vest within 60 days of October 2, 2020September 30, 2022 are treated as outstanding (but only to the extent the reporting person has not made an election to defer receipt of the underlying shares as of such vesting date) and beneficially owned by the holder for the purpose of computing the percentage ownership of the holder. However, these shares are not treated as outstanding for the purpose of computing the percentage ownership of any other person, except with respect to restricted stock units that have vested and been issued as shares of Class A common stock. The table lists applicable percentage ownership based on 8,873,2358,984,253 shares of Class A common stock outstanding as of October 2, 2020September 30, 2022 plus restricted stock units which vested within 60 days of that date and 1,211,5641,207,798 shares of Class B common stock outstanding as of October 2, 2020.September 30, 2022.
Class A Common Stock(1)
Class B Common Stock(1)
Class A Common Stock(1)
Class B Common Stock(1)
Name and Address
Number
of Shares
Percentage
of Class
Outstanding
Number
of Shares
Percentage
of Class
Outstanding
Name and Address
Number
of Shares
Percentage
of Class 
Outstanding
Number
of Shares
Percentage
of Class 
Outstanding
Johnson Bank
555 Main Street
Racine, Wisconsin 53403
2,665,449(2)
30.0%
36,580(2)
3.0%
Johnson Bank
555 Main Street
Racine, Wisconsin 53403
2,697,401(2)
30.0%
36,580(2)
3.0%
Helen P. Johnson-Leipold
555 Main Street
Racine, Wisconsin 53403
1,522,991(3)
17.2%
1,168,366(3)
96.4%
Helen P. Johnson-Leipold
555 Main Street
Racine, Wisconsin 53403
1,554,943(3)
17.3%
1,168,366(3)
96.7%
Dr. H. Fisk Johnson
555 Main Street
Racine, Wisconsin 53403
770,467(4)
8.7%
Dr. H. Fisk Johnson
555 Main Street
Racine, Wisconsin 53403
770,467(4)
8.6%
Winifred J. Marquart
555 Main Street
Racine, WI 53403
470,786(5)
5.3%
Winifred J. Marquart
555 Main Street
Racine, WI 53403
470,786(5)
5.2%
Dimensional Fund Advisors LP
Building One, 6300 Bee Cave Road
Austin, Texas 78746
676,633(6)
7.6%
Dimensional Fund Advisors LP
Building One, 6300 Bee Cave Road
Austin, Texas 78746
565,568(6)
6.3%
David W. Johnson
14,735
*
Royce & Associates, LP
745 Fifth Avenue
New York, NY 10151
499,300(7)
5.6%
Thomas F. Pyle, Jr.
56,141(7)
*
David W. Johnson
21,204(14)
*
John M. Fahey, Jr.
21,909(8)
*
John M. Fahey, Jr.
19,160(8)
*
Terry E. London
16,843(9)
*
Edward F. Lang
23,988(9)
*
Edward F. Lang
20,569(10)
*
Richard (“Casey”) Sheahan
5,255(11)
*
Katherine Button Bell
2,254(11)
*
Katherine Button Bell
4,115(10)
*
Richard (“Casey”) Sheahan
4,673(12)
*
Edward Stevens
5,372(12)
*
Edward Stevens
2,254(13)
*
William (“Bill”) D. Perez
4,047(13)
*
William (“Bill”) D. Perez
2,186(14)
*
Paul G. Alexander
614
All directors and current executive officers as a group (10 persons)
1,664,555
18.8%
1,168,366(3)
96.4%
Liliann Annie Zipfel
614
All nominee directors and current executive officers as a group (10 persons)
1,638,055
18.2%
1,168,366(3)
96.7%
*
The amount shown is less than 1 percent of the outstanding shares of such class.

22
21

TABLE OF CONTENTS

STOCK OWNERSHIP OF MANAGEMENT AND OTHERS
(1)
Shares of Class B common stock (“Class B Shares”) are convertible on a share-for-share basis into shares of Class A common stock (“Class A Shares”) at any time at the discretion of the holder thereof. As a result, a holder of Class B Shares is deemed to beneficially own an equal number of Class A Shares. However, in order to avoid overstatement of the aggregate beneficial ownership of Class A Shares and Class B Shares, the Class A Shares reported in the table does not include Class A Shares which may be acquired upon the conversion of Class B Shares.
(2)
Johnson Bank reports sole voting and investment power with respect to 491,398 Class A Shares and 21,772 Class B Shares, and shared voting and investment power with respect to 2,174,0512,206,003 Class A Shares and 14,808 Class B Shares. Of the 2,174,0512,206,003 Class A Shares for which Johnson Bank reports shared voting and investment power, Ms. Johnson-Leipold also reports beneficial ownership of 1,073,1461,105,098 of these shares, and Dr. Johnson also reports beneficial ownership of 572,827 of these shares and Ms. Marquart also reports beneficial ownership of 379,530 of these shares. Ms. Johnson-Leipold is indirectly the controlling shareholder of Johnson Bank.
(3)
Ms. Johnson-Leipold reports sole voting and investment power with respect to 335,381 Class A Shares and shared voting and investment power with respect to 1,187,6101,219,562 Class A Shares. Ms. Johnson-Leipold beneficially owns such Class A Shares indirectly as the settlor and beneficiary of a trust and through such trust as a general partner of certain limited partnerships controlled by certain members of Samuel C. Johnson’s family or related entities (the “Johnson Family”) and as a controlling shareholder, with trusts for the benefit of the Johnson Family, of certain corporations. Of the 1,187,6101,219,562 Class A shares for which Ms. Johnson-Leipold reports shared voting and investment power, Johnson Bank also reports beneficial ownership of 1,073,1461,105,098 of these shares and Dr. Johnson also reports beneficial ownership of 29,308 of these shares. Ms. Johnson-Leipold reports shared voting and investment power with respect to 1,168,366 Class B Shares directly held by the Johnson Outdoors Inc. Class B Common Stock Voting Trust, of which she is voting trustee. The 335,381 Class A Shares for which Ms. Johnson-Leipold reports sole voting and investment power include 65,613 shares of restricted stock previously awarded to Ms. Johnson-Leipold. 241,731 of the Class A shares for which Ms. Johnson-Leipold reports sole voting and investment power and 158,497 of the Class A shares for which Ms. Johnson-Leipold reports shared voting and investment power with Johnson Bank are pledged as collateral to secure a non-Johnson Outdoors business line of credit and a non-Johnson Outdoors business note.
(4)
Dr. Johnson reports shared voting and investment power with respect to 770,467 Class A Shares, which are held either by Dr. Johnson’s revocable trusts or by certain partnerships or corporations in which Dr. Johnson or his revocable trust are general partners or shareholders. Of the 770,467 Class A Shares for which Dr. Johnson reports shared voting and investment power, Johnson Bank reports beneficial ownership of 572,827 of these shares and Ms. Johnson-Leipold also reports beneficial ownership of 29,308 of these shares.
(5)
Ms. Marquart reports shared voting and investment power with respect to 470,786 Class A Shares, which are held by (1) a trust of which Ms. Marquart serves as trustee and (2) entities of which Ms. Marquart serves as the manager and for which voting control is held by a trust of which she is the settlor. Of the Class A Shares for which Ms. Marquart reports shared voting and investment power, Johnson Bank also reports beneficial ownership of 379,530 of these shares.
(6)
The information is based on a Schedule 13G/A dated December 31, 20192021 and filed on February 12, 202014, 2022 by Dimensional Fund Advisors LP (“Dimensional”) reporting its beneficial ownership as of December 31, 2019.2021. Dimensional is a registered investment adviser and reported sole voting power with respect to 655,148555,174 of the reported shares and sole dispositive power with respect to all 676,633565,568 of the reported shares. Dimensional disclaims beneficial ownership of all of the reported shares, which are owned by advisory clients of Dimensional.
(7)
The information is based on a Schedule 13G dated December 31, 2021 and filed on January 21, 2022 by Royce & Associates LP (“Royce”) reporting its beneficial ownership as of December 31, 2021. Royce is a registered investment adviser and reported sole voting and sole dispositive power with respect to all 499,300 of the reported shares. Royce reports that it may be deemed the beneficial owner of all of the reported shares by virtue of its serving as investment manager pursuant to an investment management agreement it has entered into with certain registered investment companies or other managed accounts that are clients of Royce.
(8)
Includes 1,2061,240 unvested restricted shares that vest on February 28, 2021 and over which the director has voting power but may not transfer such restricted shares while they are unvested.
(8)
Includes 1,206 unvested restricted shares that vest on February 28, 202125, 2023 and over which the director has voting power but may not transfer such restricted shares while they are unvested. However, this does not include 4,4292,419 shares related to vested restricted stock units for which an election has been made to defer receipt of underlying shares.
(9)
Includes 1,2061,240 unvested restricted shares that vest on February 28, 202125, 2023 and over which the director has voting power but may not transfer such restricted shares while they are unvested. However, this does not include 8,4052,419 shares related to vested restricted stock units for which an election has been made to defer receipt of underlying shares.
(10)
Includes 1,2061,240 unvested restricted shares that vest on February 28, 2021 and over which the director has voting power but may not transfer such restricted shares while they are unvested. However, this does not include 5,477 shares related to vested restricted stock units for which and election has been made to defer receipt of underlying shares.
(11)
Includes 1,206 unvested restricted shares that vest on February 28, 202125, 2023 and over which the director has voting power but may not transfer such restricted shares while they are unvested. However, this does not include 6,853 shares related to vested restricted stock units for which an election has been made to defer receipt of underlying shares.
(12)(11)
Includes 1,2061,240 unvested restricted shares that vest on February 28, 202125, 2023 and over which the director has voting power but may not transfer such restricted shares while they are unvested.
(13)(12)
Includes 1,2061,240 unvested restricted shares that vest on February 28, 202125, 2023 and over which the director has voting power but may not transfer such restricted shares while they are unvested. However, this does not include 2,3971,140 shares related to restricted stock units for which an election has been made to defer receipt of underlying shares.
(14)(13)
Includes 1,2061,240 unvested restricted shares that vest on February 28, 202125, 2023 and over which the director has voting power but may not transfer such restricted sharedshares while they are unvested. Mr. Perez is retiring from the Board of Directors at the Annual Meeting and will not stand for re-election to the Board at the Annual Meeting.
(14)
This does not include 2,439 shares related to vested restricted stock units for which an election has been made to defer receipt of underlying shares.
As of October 2, 2020,September 30, 2022, the Johnson Family beneficially owned 3,584,2073,616,159 Class A Shares, or approximately 40.4%40.3% of the outstanding Class A Shares, and 1,204,946 Class B Shares, or approximately 99.5%99.8% of the outstanding Class B Shares.
22

23

TABLE OF CONTENTS

EXECUTIVE OFFICERS
The following table provides information as of the date of this Proxy Statement about each of the Company’s current executive officers who are not nominees for election to the Board of Directors at the Annual Meeting. The information presented includes information each executive officer has given the Company about his or her age and his or her principal occupation and business experience for the past five years:
Name
Age
Current Position
Other Positions
David W. Johnson
5759
Vice President and Chief Financial Officer of the Company since November 2005.
From July 2005 to November 2005, Mr. Johnson served as Interim Chief Financial Officer and Treasurer of the Company. From December 2001 to July 2005, he served as Director of Operations Analysis of the Company. Prior to joining the Company, Mr. Johnson was employed by Procter & Gamble in a series of finance positions with increasing responsibility. In July, 2016, Mr. Johnson was appointed to the Board of Directors of Twin Disc, Inc. and currently serves onas Chairman of the Audit Committee and is Chairmana member of the Nomination and Governance Committee.

24
23

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Compensation Discussion and Analysis (“CD&A”)
Overview
This Compensation Discussion and AnalysisCD&A addresses the Company’s compensation philosophy and objectives, processdescribes the elements of our executive compensation programs, and actions specific to fiscal 2020, and the first part of fiscal 2021 prior to the date of this Proxy Statement, for the Company’s current Chief Executive Officer and Chief Financial Officer. Throughout this Proxy Statement, these two executive officers are referred to as the “named executive officers.” Ultimate responsibility for establishing, implementing and monitoring the total compensation of the named executive officers rests withexplains how the Compensation Committee of theour Board of Directors. TheDirectors (the “Compensation Committee”) arrived at its compensation decisions for our fiscal 2022 named executive officers for fiscal 2020 were:(“NEOs”) each of whom are listed below:
Helen P. Johnson-Leipold, Chairman of the Board and Chief Executive Officer;Officer (“CEO”); and
David W. Johnson, Vice President and Chief Financial Officer.Officer (“CFO”).
The compensation of these individuals is presented in the tables and other quantitative information that follows this section.
Our Compensation Philosophy & Objectives
Overview.Johnson Outdoors believes it is important to provide a compensation package that is competitive, promotes increased shareholder value and contains performance-based features that are aligned with strategic objectives for the organization.
Our Compensation Objectives
The objectives of the Compensation Committee in establishing compensation arrangements for the Company’s named executive officersNEOs are to:
Provide a market competitive target total compensation opportunity that is straightforward and understandable to all stakeholders;
Through incentive compensation programs, provide for actual pay that is commensurate with performance (i.e., “pay for performance”), with meaningful upside and downside opportunities, balanced between short-and long-term perspectives, and focused on delivering enhanced value to shareholders; and
Structure the arrangements in a cost-effective manner and without encouraging unreasonable or excessive risk-taking.
The compensation program that has been developed and implemented by the Compensation Committee to achieve these objectives for the named executive officers has the following features:
The compensation paid to our named executive officers on a yearly basis consists mainly of three components: 1) base salary; 2) potential annual cash bonuses based on performance; and 3) equity-based compensation in the form of grants of performance-based restricted stock units which are tied to achieving certain financial objectives to be measured over a three-year performance period, and with the exception of the CEO, grants of shares of restricted stock with service-based vesting criteria.
We provide our named executive officers with a modest level of “perquisites” or other benefits that are not available to all of our employees. “All Other Compensation” reported in the Summary Compensation Table in this Proxy Statement constituted less than 5% of “Total Compensation” for our named executive officers for fiscal 2020.
Base salaries are based on a periodic review of comparable compensation levels in the market which we believe to be competitive and fair. See “Peer Group Benchmarking” below.
24

25

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
TotalCompensation Elements. Our compensation is higher for individuals with greater responsibilityphilosophy and a greater ability to influence company-wide performance. In addition, the compensation program is designed so that a significant portion of total potential compensation for our named executive officers is at risk, in that it is contingent on actual company and personal performance.
The Johnson Outdoors Inc. Worldwide Key Executives Discretionary Bonus Plan (the “Cash Bonus Plan”) provides for annual bonus payouts based on (1) achieving specific company-wide objective financial criteria, including minimum financial performance targets that must be met as a condition to payouts under the Plan, and (2) achieving individual performance objectives.
The Johnson Outdoors Inc. 2020 Long-Term Stock Incentive Plan (the “Stock Incentive Plan”), along with the Company’s predecessor stock incentive plan, specifically prohibit discounted stock options.
Johnson Outdoors does not currently provide our named executive officers with any supplemental executive retirement plan or similar benefits or any severance or other special benefits (other than certain vesting of equity compensation under the terms of the Stock Incentive Plan) triggeredobjectives are supported by a change of control.
The above noted compensation program features are described in detail in the following sectionsprincipal elements of thiscompensation:
Compensation Elements
How It’s Paid
Purpose
Base Salary
Cash
(Fixed)
• Provide a competitive and fair base salary relative to similar positions in the market based upon peer group data (see “Peer Group Benchmarking” below).
• Enable the Company to attract and retain highly skilled executive talent through offering competitive base compensation.
Annual Cash Incentives under the Johnson Outdoors Inc. Worldwide Key Executives Discretionary Bonus Plan (“Cash Bonus Plan”)
Cash
(At Risk)
• Focus on financial growth over a single fiscal year.
• Provide for annual cash bonus payouts based on achieving specific company-wide objective financial criteria, including minimum financial performance targets that must be met as a condition to payouts under the Plan, and achieving individual performance objectives.
Long-Term Equity Incentives under the Johnson Outdoors Inc. 2020 Long-Term Stock Incentive Plan (“Stock Incentive Plan”)
Equity
(At Risk)
• Place an emphasis on driving long-term appreciation in our stock price.
• Support our executive retention objectives.
• Provide long-term incentive equity awards using a mix of performance-based restricted stock units which are tied to achieving certain financial objectives to be measured over a three-year performance period, and except for the CEO, restricted stock with four year service-based vesting criteria.
Summary of Our Executive Compensation Discussion and Analysis, entitled “Our Compensation Process,” “Peer Group Benchmarking,” “Components of Executive Compensation” and “Change of Control and Severance Benefits.”Practices
What We Do
What We Don’t Do
• Heavy emphasis on variable (“at-risk”) compensation
• Clawback and anti-hedging policy
• Independent compensation consultant
• Annual risk assessment of compensation practices
• Annual “Say on Pay” proposal
• No significant perquisites
• No supplemental executive retirement plans
• No severance policy or other special benefits (other than certain vesting of equity compensation under the terms of the Stock Incentive Plan triggered by a change of control)
• No discounted stock options
• No tax gross-up payments in connection with any Company compensation programs
• No guaranteed incentive payments
2022 Say on Pay Results
At our 20202022 Annual Meeting of Shareholders, pursuant to a non-binding,we received substantial support for our executive compensation program, with approximately 99% of the shareholders who voted on the advisory vote, shareholders approved the compensation of our named executive officers as disclosed in the Proxy Statement for the 2020 Annual Meeting by a vote of 19,634,433 shares in favor to 94,739 against (taking“Say on Pay” proposal (excluding abstentions and broker non-votes and taking into account the fact that holders of Class B shares of common stock are entitled to 10 votes per share when voting together with holders of Class A shares of common stock). approving the compensation of our NEOs. The Compensation Committee has reviewed and considered the results of this advisory shareholder vote and believes it shows support by the shareholders foras a strong endorsement of the Company’s compensation philosophy and the executive compensation programs that implement this compensation philosophy.program. The Company’s Board of Directors has determined that shareholder advisory votes on executive compensation will occur on anCompany conducts annual basis. The rules of the SEC require that we submit to a vote of our shareholders once every six years a non-binding advisory proposal on the frequency of future shareholder advisory votes on executive compensation (called “Say on Pay” votes). At the 2017 Annual Meeting, a plurality of shareholders voted in favor of annual advisory votes on executive compensation.proposals.
As described above under the Section “Corporate Governance Matters - The Board’s Role in Risk Oversight,” the Compensation Committee has primary oversight responsibility to ensure that the Company’s compensation programs and practices do not encourage unreasonable or excessive risk-taking and that any risks are subject to appropriate controls.
26


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Our Compensation Process
The Role of the Compensation Committee. Compensation for the Company’s named executive officersNEOs and, at the option of the Compensation Committee, other officers and senior managers, is evaluated and determined by the Compensation Committee of theour Board of Directors. The Compensation Committee currently consists of fivefour independent directors under the applicable standards of the NASDAQ Stock Market. Thomas F. Pyle, Jr. is the Chairman of the Compensation Committee and the other members of the Compensation Committee are Terry E. London, John M. Fahey, Jr., Richard (“Casey”) Sheahan and Katherine Button Bell. Additional information regarding the Compensation Committee is disclosed under the section “Directors’ Meetings and Committees – Compensation Committee” included elsewhere in this Proxy Statement.
The Compensation Committee views compensation as an ongoing process and may convene special meetings in addition to its regularly scheduled meetings throughout the year for purposes of evaluation, planning and appropriate action. Many key compensation decisions for a fiscal year are made during
At the fourth fiscal quarterend of the prioreach fiscal year (typically in September) asour fourth fiscal quarter), the Compensation Committee determines and sets certain compensationthe Company's financial and strategic goals for the upcoming fiscal year. This includes setting Company-wide financial performance targets and individual performance objectives forunder Cash Bonus Plan and the coming fiscal year or other performance period. Additional compensation decisions are madeStock Incentive Plan. Then, during the first quarter of theeach fiscal year, as the Compensation Committee meets to review

25

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Company and individual performance for the prior fiscal year and calculatedetermine any base salary adjustments and set target awards under the Cash Bonus Plan and Stock Incentive Plan for the current fiscal year or other performance period. Finally,Plan. Additionally, at the first quarterly meeting held after the prior fiscal year (typically in December of the following fiscal year),ends, the Compensation Committee reviews performance for the prior fiscal year and calculates and confirms bonus payouts, if any, under the Cash Bonus Plan, with respect todetermines the prior fiscal year, and calculates the number or amount of equity incentive compensation to be granted, and confirms the payouts, if any, under the Stock Incentive Plan with respect to the target awards for the prior fiscal year or other performance period.
The Compensation Committee held four meetings during fiscal 2020, as well as a meeting held on December 8, 2020 (the first quarter of fiscal 2021) in part to review performance for fiscal 2020.2022. The Compensation Committee typically holds an executive session without management present. The Compensation Committee receives and reviews materials in advance of each meeting, including materials that management believes will be helpful to the Committee as well as materials specifically requested by members of the Committee.
The Role of the Management.The Company’s management assists the Compensation Committee in its oversight and determination of compensation. Management’s role includes assisting the Compensation Committee with evaluating employee performance, assisting with establishing individual and company-wide performance targets and objectives, recommending salary levels and equity incentive grants, providing financial data on Company performance, providing calculations and reports on achievement of performance objectives and furnishing other information as requested by the Committee. The Company’s Chief Executive OfficerCEO works with the Compensation Committee in making recommendations regarding overall compensation policies and plans as well as specific compensation levels for the Company’s executive officers and other key employees, other than the Chief Executive Officer.for herself. Members of management who were present during Compensation Committee meetings held in fiscal 2020,2022, and the first quarter of fiscal 2021,2023, included the Company’s Chief Executive Officer, Chief Financial Officer,CEO, CFO, Vice President – Human Resources, and Vice President, General Counsel. The Compensation Committee makes all decisions regarding the compensation of the Company’s Chief Executive OfficerCEO without the Company’s Chief Executive OfficerCEO or any other member of the Company’s management present.
The Role of the Independent Consultant.The Compensation Committee’s Charter authorizes the Committee to engage any compensation consultants and other advisers as the Committee may deem appropriate, and requires that the Company provide the Committee with adequate funding to engage any compensation consultants or other advisers the Committee deems it appropriate to engage.appropriate. During fiscal 2020,2022 and consistent with prior fiscal years, the Compensation Committee directly engaged Pearl Meyer, an independent compensation consultant, to assist the Company with reviewing its compensation practices and levels. Pearl Meyer did not provide any other services to the Company or its affiliates during fiscal 20202022 or during fiscal 20212023 to date and the Company’s Compensation Committee determined that the engagement ofengaging and retaining Pearl Meyer to assist the Company with reviewing its compensation practices and levels did not create any conflicts of interest. See “Peer Group Benchmarking” below for additional information regarding this engagement.
Peer Group Benchmarking
As noted above, during fiscal 20202022 (as well as in prior years) the Company engaged Pearl Meyer to prepare comparative compensation reports for the Compensation Committee to assist the Committee and the Company in setting compensation levels and targets for the named executive officers,NEOs, directors and other members of senior management. The Pearl Meyer comparative compensation reviews were based upon publicly-disclosed data from a peer group

27

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
described below, as well as general industry compensation survey data. Pearl Meyer’s reports included detailed analysis showing how the Company’s compensation elements for each of (a) the Company’s named executive officersNEOs and senior management, including the base salary, short-term cash incentive compensation, equity incentive compensation and total compensation levels, and (b) the Company’s directors, including the cash, equity and total compensation levels, compared in each case to the peer group companies and general industry data included within the benchmark data. The comparative compensation reports also contained recommendations on the Company’s compensation policies for both its named executive officersNEOs and senior management and for its directors. Pearl Meyer also provided the Compensation Committee with detailed analysis on the Company’s compensation programs in terms of design, metrics and time horizons for payouts (including long-term incentive vesting schedules) to evaluate how the Company’s programs compare with (i) the peer group companies and general industry data included within the benchmark data and (ii) the consultant’s assessment of best practices. Representatives of Pearl Meyer participated in person for twofour of the
26


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Compensation Committee’s meetings during fiscal 20202022 to describe and discuss the results of their analysis during such year. The Compensation Committee used the results of these reports and analysis in setting the compensation levels and target compensation awards, including performance- and service-based vesting criteria, where applicable, for the Company’s named executive officersNEOs and directors for fiscal 20202022 and 2021. See “Components of Executive Compensation” below for additional information.2023.
The companies comprising the peer group in the 20202022 Pearl Meyer comparative report were:
Peer Group for 20202022 Compensation
G-III Apparel Group, Ltd.
iRobot Corporation
Deckers Outdoor Corp.
Twin Disc, Incorporated
Callaway Golf Co.
Rocky Brands, Inc.
Acushnet Holdings Corp.
Nautilus Inc.
YETI Holdings Inc.
Clarus Corporation
Vista Outdoor Inc.
Marine Products Corp.
American Outdoor Brands Corporation
Escalade, Inc.
Delta Apparel Inc.
While the peer group companies do not necessarily compete in the Company’s specific industry or industries, they generally have similar characteristics to Johnson Outdoors, including in terms of size and scale, a consumer discretionary product focus, the manufacturing of engineered products, and global operations.
Components of Executive Compensation
For our named executive officers, the primary components of total compensation for fiscal 2020 were:
base salary;
annual cash incentive compensation under the Cash Bonus Plan; and
long-term incentive compensation in the form of equity awards granted under the Stock Incentive Plan (or its predecessor stock incentive plan for awards made prior to adoptionSet forth below is a detailed discussion of the Stock Incentive Plan that remain outstanding as of the date of this Proxy Statement).
The Compensation Committee evaluates targeted total compensation levels for the named executive officers as well as how each component fits within the targeted total compensation levels. This evaluation is guided by the compensation objectives described above. A large portion of potential compensation for the named executive officers is performance-based. For performance-based compensation, the Company combines annual cash incentives with long-term equity-based incentives. The cash incentives are tied to a combination of annual, company-wide measures of operating performance and individual performance goals. The long-term equity-based compensation forelements impacting fiscal 2020 was split, for executives other than the CEO, between the issuance of shares of restricted stock tied to service-based vesting criteria and an award of performance-based restricted stock units tied to achievement of certain financial objectives to be measured over a three-year performance period. During fiscal 2020, for the CEO, the long-term equity based compensation consisted solely of an award of performance-based restricted stock units tied to achievement of certain financial objectives to be measured over a three-year performance period. The long-term equity awards help promote our executive retention objectives and provide an incentive for long-term appreciation in our stock price, whereas the annual cash incentives promote short-term financial growth and achievement of individual performance goals over a single fiscal year.2022.
Base Salary. Base salary is a key component of executive compensation. In determining base salaries, the Compensation Committee considers the named executive officer’sNEOs qualifications and experience, responsibilities, past performance and goals and objectives, together with salary levels for comparable positions at peer group companies and other similarly sized companies nationally, as covered in the above-referenced

27

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Pearl Meyer comparative report. Base salaries of the named executive officersNEOs are reviewed annually by the Compensation Committee to determine whether any adjustments are necessary. Base salary levels for our named executive officersNEOs are generally positioned to be competitive with market, as described above.
Annual Cash Incentives. The named executive officersNEOs and other officers and senior managers determined by the Compensation Committee are eligible to receive annual cash incentives under the Cash Bonus Plan. While the Company principally relies on this Cash Bonus Plan for annual cash incentives, the Compensation Committee, on rare occasions, may decide to grant discretionary cash bonuses outside of this Plan based on special circumstances. No suchIn fiscal 2022, the NEOs did not receive any discretionary bonuses were granted in fiscal 2020.bonuses.
28


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
The purpose of the Cash Bonus Plan is to drive continuous improvement year over year, enhance shareholder value and provide a framework for determining cash incentive compensation for our named executive officersNEOs and other officers and senior managers that financially rewards them for achieving various short-term Company and individual performance objectives. As such, the Cash Bonus Plan is generally comprised of the following two components:
certain pre-determined
Pre-determined Company financial performance goals (“Company financial component”); and
individual pre-established objectives for a participant (the “individual objectives component”).
The Company financial component promotes achieving Company-wide financial goals. For fiscal 2020,2022, we used a target level of pre-tax income andincome. In prior years we also used achieving a specified level of working capital as a percentage of net sales as another Company-wide financial goal. Due to the Companyongoing supply chain disruptions caused by the COVID-19 pandemic and the impact such disruption had on the pricing and availability of raw materials and components, we chose to not use this financial component.metric for determining whether bonuses were earned under this plan for fiscal 2022. The Compensation Committee’s purpose in using various performance measures for the Cash Bonus Plan is to support the attainment of increased shareholder returns while being able to respond to changes both in our business and the overall economic environment each fiscal year. For fiscal 2020,2022, the Company financial component constituted 85% of the named executive officer’sNEO’s total bonus opportunity under the Cash Bonus Plan.
Individual pre-established objectives for a participant (the “individual objectives component”). The individual objectives component is typically tied to financial performance measures that the participant can best impact, including profitability, working capital levels, sales growth, operational efficiency, market share growth, organizational development and innovation. For fiscal 2020,2022, the individual objectives component constituted 15% of the named executive officer’sNEO’s total bonus opportunity under the Cash Bonus Plan.
The Company financial component and the individual objectives component under the Cash Bonus Plan for the coming fiscal year are chosen and set annually by the Compensation Committee at the last quarterly Compensation Committee meeting for the prior fiscal year (typically occurring in September). Target bonus awards for the coming fiscal year for each named executive officer are also generally approved at this meeting. Target awards for each participant have historically ranged from 55% to 90% of the participant’s base salary. For fiscal 2020,2022, the target was 90% of base salary for Ms. Johnson-Leipold and 55% of base salary for Mr. Johnson. The Compensation Committee believes these target award opportunities are competitive with industry practices as reflected by the Pearl Meyer comparative report described above. The threshold or minimum financial performance level for payment of the fiscal 20202022 awards under the Cash Bonus Plan was 70% of the financial performance target, in which event the participant would receive a payout for the Company financial component at 25% of the target bonus amount. Additionally, the maximum financial performance level during fiscal 2022 for the awards under the Company financial component was 160% of the financial performance target, in which event the participant would receive a payout for the Company financial component at 200% of the target bonus amount.
The Compensation Committee retains the final authority to approve individual bonus payments under our Cash Bonus Plan after completion of the applicable fiscal year. The Compensation Committee may, in its sole discretion, increase, reduce or eliminate bonuses which are otherwise earned during the fiscal year using the foregoing components or formula, including with respect to approving certain adjustments to our financial results in connection with determining cash bonus amounts. In making such determinations, the Compensation Committee considers factors such as a minimum level of Company profitability and return of profits to shareholders.
With respect to awards made before November 2, 2017, the maximum amount payable under the Cash Bonus Plan during any fiscal year to any person whom the Compensation Committee considered a covered employee within the meaning of section 162(m) of the Internal Revenue Code of 1986 as amended (the “Code”) was equal to $2,000,000. For the Company financial component of the fiscal 20202022 bonus, the eligible bonus could have been paid outpayouts can range from 0 to 200% of the target. The actual payout is based on how well the Company performs compared to the goals for pre-tax income. For fiscal 2022, the Company financial component was below target goals and the bonuses were paid at 42% of the target bonus award allocatedfor this component.
With respect to this component.the individual objectives component of the annual bonus, payouts also range from 0% to 200% of target. The actual percentagepayout is based on how well the individual objectives are satisfied compared to applicable goals for the individual participant as determined by the Compensation Committee. For fiscal 2022, the individual objectives component of the bonus was paid at 85% of target bonus for Ms. Johnson-Leipold and 88% of target bonus for Mr. Johnson.
28

29

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
earned inside this range is based on how well the Company performs compared to the goals for pre-tax income and working capital as a percentage of net sales. For fiscal 2020, and as noted below in the section titled “Impact of COVID-19 on Fiscal 2020 Compensation” our Compensation Committee determined that any cash bonuses earned under the terms of the Cash Bonus Plan for fiscal 2020 for the named executive officers would be paid according to their targeted base salary and not the reduced base salary instituted during the pandemic. No other adjustments to compensation were made for the named executive officers as a result of the pandemic except as noted in the “Impact of COVID-19 on Fiscal 2020 Compensation” section below. Accordingly, as adjusted in accordance with the foregoing sentence, for fiscal 2020 the Company financial component exceeded goals and the bonuses were paid at 169% of the target bonus award for this component. With respect to the individual objectives component of the annual bonus, payouts also range from 0 to 200% of the target bonus award allocated to this component. The actual percentage earned inside this range is based on how well the individual objectives are satisfied compared to applicable goals as determined by the Compensation Committee. For fiscal 2020, the individual objectives component of the bonus was paid at 86% of target bonus for Ms. Johnson-Leipold and 96.6% of target bonus for Mr. Johnson.
Accordingly, for fiscal 2020,2022, the Compensation Committee paid the following annual incentive bonuses to the named executive officersNEOs under the Cash Bonus Plan:
2020 Target Bonus
- Company Financial
Component
2020 Target Bonus
- Individual Objectives
Component
Name
Target
Payout
Target
Payout
Helen P. Johnson-Leipold
$617,638
$1,043,807
$108,995
$93,736
David W. Johnson
$198,729
$335,852
$35,070
$33,877
Although the Compensation Committee instituted a temporary reduction in base salary for the named executive officers when the COVID-19 pandemic forced Company-wide temporary shutdowns and suspension of operations at a number of Company locations in March and April 2020, the Compensation Committee determined that any cash bonuses earned under the terms of the Cash Bonus Plan for fiscal 2020 for the named executive officers would be paid according to their targeted base salary and not the reduced base salary instituted during the pandemic given the Company’s overall financial performance in fiscal 2020. See the section below titled “Impact of COVID-19 on Fiscal 2020 Compensation” for additional information on the impact of COVID-19 on fiscal 2020 compensation decisions.
2022 Target Bonus
- Company Financial
Component
2022 Target Bonus
- Individual Objectives
Component
Name
Target
Payout
Target
Payout
Helen P. Johnson-Leipold
$634,576
$266,522
$111,984
$95,186
David W. Johnson
$206,491
$86,726
$36,440
$32,067
Based upon Pearl Meyer’s report prepared during fiscal 20202022 as described above, the Compensation Committee has decided to generally keep the Cash Bonus Plan in place for fiscal 20212023 and to continue to have target awards split between an individual objectives component (15% of total bonus opportunity) and a Company financial component (85% of total bonus opportunity). Additionally, with respect to the Company financial component for fiscal 2021,2023, the Compensation Committee has determined to: (1) continue to use a target level of pre-tax income and to re-institute a specified level of working capital as a percentage of net sales; (2) set the threshold or minimum level for payouts of bonus awards at 70% of the target financial performance; (3) set the payment or funding amount at 25% of the target bonus amount for financial performance at 70% of target, which is the minimum performance level for payouts of bonus awards; and (4) set the payment or funding amount at 200% of the target bonus amount at the maximum financial performance level. With respect to the individual objectives component of the Cash Bonus Plan, the Compensation Committee has determined for fiscal 20212023 to continue to set the payment or funding amount at 0-200% of the target bonus amount for that component. The Company believes that the foregoing elements of the Cash Bonus Plan mitigate against potential unnecessary risk taking because the plan contains a payout curve such that there is no one cliff event that has the potential to make a significant difference in the payout opportunity.
Equity Based Compensation. The Company believes that equity-based compensation is an effective means of aligning the long-term interests of Company employees, including the named executive officers with Company shareholders. The 2020 Stock Incentive Plan authorizes the Compensation Committee to issue stock options, shares of restricted stock and restricted stock units, as well as other forms of equity-based compensation.
With respect to fiscal 2020,2022, the Compensation Committee granted long-term equity-based awards toshown in the named executive officers (other thancharts below for the CEO) under the 2020 Stock

29

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Incentive Plan consisted of an award of shares of restricted stock subject to service-based vesting criteria to promote our retention objectives and an award of performance-based restricted stock units tied to achievement of certain Company financial objectives to be measured over a three-year performance period. With respect to fiscal 2020, forNEOs. For the CEO, the long-term equity-based compensation consisted solely of an award of performance-based restricted stock units tied to achievement of certain financial objectives to be measured over a three-year performance period. For the other named executive officer, long-term equity-based compensation was granted using a mix of performance-based restricted stock units and service-based restricted stock. Shares of restricted stock subject to service-based vesting criteria support our leadership retention objectives.
With respect
30


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Fiscal 2022: Long-Term Equity-Based Target Awards
On December 7, 2021, the Compensation Committee established target awards for Ms. Johnson-Leipold and Mr. Johnson under our Stock Incentive Plan as shown in the table below. For these awards, the number of restricted stock units and shares of restricted stock granted was determined using a share price of $101.22.
FISCAL 2022 LONG-TERM STOCK INCENTIVE AWARDS
Performance-Based Equity Award
Service-Based Equity Award
Name
Target No. of
Restricted Stock Units
Target $
Value
Target No. of
Restricted Shares
Target $
Value
Helen P. Johnson-Leipold
11,362
$1,150,000
David W. Johnson
2,593
$262,500
2,470
$250,000
The actual number of shares tied to the portionperformance-based awards to be earned, if any, will be determined based on performance over the three-year performance period, i.e., fiscal 2022-2024. Service-based awards are subject to four-year cliff vesting periods from the date of grant. In addition, for service-based awards, the Compensation Committee has discretion, depending upon Company and participant performance for the applicable fiscal year, to reduce the value of the equity-based award that is tied to Company performance, theaward.
Closer Look at Performance-Based Stock Units
The Compensation Committee establishes pre-determined financial performance goals for the Company at the last quarterly Compensation Committee meeting held during the prior fiscal year (typically in September). The amount of the target award for each participant is set by the Compensation Committee during the first quarterly Compensation Committee meeting held during the initial fiscal year of the three year performance period (typically in December).
For fiscal 2020, the portion (or the entire award for the CEO) of the long-term equity-based incentive award that is2022, performance-based isrestricted stock units awarded to our NEOs are tied to three-year sales and operating profit goals aligned with our strategic plan and consisted of an award of performance-based restricted stock units.plan. These performance-based restricted stock units, similar to performance based restricted stock unit awards granted in prior years, include the following general provisions:
Fifty percent of the performance-based piece of the award is tied to achievement of cumulative net sales over a three year period (fiscal 20202022 - 2022)2024) and the remaining fifty percent is tied to achievement of cumulative operating profit over the same three year period (fiscal 2020 - 2022);period;
Awards are only paid if at least 80% of the target level of net sales or operating profit are met and maximummet. Maximum payouts are made if 120% or more of target levels of net sales or operating profit are achieved;
The payouts for achievement of the threshold levels of performance are equal to 50% of the target award amount. The payouts for achievement of maximum levels of performance are equal to 150% of the target award amount. Each of the financial metrics receives a fifty percent weighting in determining the aggregate award amount;
To the extent earned, awards are issued in shares of Company common stock after the end of the three year performance period; and
Awards are subject to downward adjustments in the event the Company has not achieved a specified minimum average return on invested capital per year during the three year performance period.
As noted above, the performance-based equity awards granted at the Compensation Committee meeting held in December 20197, 2021 cover a three-year performance period (fiscal years 2022 through 2024) with vesting to be determined in December 2024, depending on whether the performance criteria are satisfied.
On December 6, 2022, the Compensation Committee approved performance-based restricted stock unit awards to our named executive officersNEOs for fiscal 2023. These awards cover a three-year performance period consisting of fiscal years 20202023 through 2022,2025 with vesting determined by the Compensation Committee in December 2022,2025, depending on whether the performance criteria are satisfied. The Compensation Committee again approved performance-based equity-based awards to our named executive officers at the beginning of fiscal 2021 at the Compensation meeting held in December. These awards consisted of performance-based restricted stock units and also cover a three-year performance period consisting of fiscal years 2021 through 2023 with vesting in December 2023, depending on whether the performance criteria are satisfied.
As noted above, the Company splits the long-term equity-based incentive award for participants other than our CEO between shares of restricted stock tied to four year service-based cliff vesting and performance-based restricted stock unit equity grants described above. With respect to the portion of an equity-based award that is service-based, the Compensation Committee establishes the amount of the target award at its first quarterly Compensation Committee meeting heldawards granted during the prior fiscal year (typically in December). At the following December meeting, the Compensation Committee reviews each of Company and participant performance for the fiscal year. The Compensation Committee has discretion, depending upon Company and participant performance for the applicable fiscal year, to reduce the value of the equity award which is tied to service-based vesting with respect to any fiscal year. Any restricted shares which are granted for this service-based component are subject to at least four year cliff vesting periods from the date of grant.
30


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
On December 8, 2020, consistent with the methodology described above, the Compensation Committee established a $1,000,000 performance award target for Ms. Johnson-Leipold and a $250,000 performance award target for Mr. Johnson for fiscal 2021. For these performance-based awards, the number of restricted stock units granted was determined using a share price of $88.4850 and resulted in a target grant of 11,301 units for Ms. Johnson-Leipold and 2,825 units for Mr. Johnson. The actual number of shares tied to the performance-based awards to be earned, if any, will be determined based on performance over the three year performance period, i.e. fiscal 2021-2023. The Compensation Committee also approved a service-based award for Mr. Johnson at a value of $250,000. The number of shares under the service-based award was determined using a share price of $88.4850 and resulted in a grant of 2,825 restricted shares for Mr. Johnson on December 8, 2020.
The Compensation Committee approved performance-based equity awards to our named executive officers at the beginning of fiscal 2018 with fifty percent of the performance-based award tied to achievement of cumulative net sales over a three year period (fiscal 2018 - 2020) and the remaining fifty percent tied to achievement of cumulative operating profit over2023 have the same three year period (fiscal 2018 - 2020). These performance-based awards consisted of restricted stock units covering this three-year performance period with vesting in December 2020 (following completion of the results for the three year performance period ending with fiscal 2020), depending on whether the performance criteria will be satisfied for this three year performance period. These performance-based restricted stock units were awarded on December 6, 2017, and consisted of a performancegeneral award target to Ms. Johnson-Leipold and Mr. Johnson of $700,000 and $175,000, respectively, or a target award of 9,945 and 2,486 performance-based restricted stock units, respectively. The performance-based restricted stock units were granted on terms as were consistent with the general terms and conditions described above for the fiscal 2020 performance-based equity award. Under the terms of the award agreements, the payout of these performance-based equity awards can range from 0% to 150% of the target performance restricted stock unit award amount referenced above and are to be paid only if at least 80% of the target level of net sales or operating profit are met and maximum payouts are made if 120% or more of target levels of net sales or operating profit are achieved. In addition, a certain minimum return on invested capital is required, with a reduction to actual awards made if not fully achieved. On December 8, 2020, after reviewing the Company’s performance over the three-year performance period ending with fiscal 2020, the Compensation Committee approved payment of these performance-based equity awards at 136.7% of the target award for each of Ms. Johnson-Leipold and Mr. Johnson, respectively, or at 13,595 and 3,398 shares of the Company’s Class A common stock for each of Johnson-Leipold and Mr. Johnson, respectively.
The Compensation Committee approved performance-based equity awards to our named executive officers at the beginning of fiscal 2019 with fifty percent of the performance-based award tied to achievement of cumulative net sales over a three year period (fiscal 2019 - 2021) and the remaining fifty percent tied to achievement of cumulative operating profit over the same three year period (fiscal 2019 - 2021). These performance-based awards consisted of restricted stock units covering this three-year performance period with vesting in December 2021 (following completion of the results for the three year performance period ending with fiscal 2021), depending on whether the performance criteria will be satisfied for this three year performance period. These performance-based restricted stock units were awarded on December 4, 2018, and consisted of a performance award target to Ms. Johnson-Leipold and Mr. Johnson of $1,000,000 and $175,000, respectively, or a target award of 14,002 and 2,450 performance-based restricted stock units, respectively. The performance-based restricted stock units were granted on terms as were consistent with the general terms and conditions described above for this performance-based equity award. Under the terms of the award agreements, the payout of these performance-based equity awards can range from 0% to 150% of the target performance restricted stock unit award amount referenced above and are to be paid only if at least 80% of the target level of net sales or operating profit are met and maximum payouts are made if 120% or more of target levels of net sales or operating profit are achieved. In addition, a certain minimum return on invested capital is required, with a reduction to actual awards made if not fully achieved. Determination of any applicable awards under these grants will be made in December 2021.
The Compensation Committee approved performance-based equity awards to our named executive officers at the beginning of fiscal 2020 with fifty percent of the performance-based award tied to achievement of cumulative net sales over a three year period (fiscal 2020 - 2022) and the remaining fifty percent tied to achievement of cumulative operating profit over the same three year period (fiscal 2020 - 2022). Theseperformance-

31

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
performance-basedbased restricted stock unit awards consistedgranted by our Compensation Committee for fiscal 2022. The fiscal 2023 target awards for Ms. Johnson-Leipold and Mr. Johnson under our Stock Incentive Plan are as shown in the table below. For these awards, the number of restricted stock units covering this three-year performance period with vestingand shares of restricted stock granted were determined using a share price of $56.535.
FISCAL 2023 LONG-TERM STOCK INCENTIVE AWARDS
Performance-Based Equity Award
Service-Based Equity Award
Name
Target No. of
Restricted Stock Units
Target $
Value
Target No.
Restricted Shares
Target $
Value
Helen P. Johnson-Leipold
20,341
$1,150,000
David W. Johnson
4,643
$262,500
4,643
$262,500
Additionally, as noted above, our Compensation Committee has granted similar performance-based restricted stock unit awards to our NEOs containing award terms similar to those described above. Set forth in December 2022 (following completion of the results fortable below are the outstanding performance-based restricted stock unit awards (with a three year performance period endingcovering fiscal years 2021 through 2023) previously granted to our NEOs in prior fiscal years that remain outstanding (other than the award granted in December 2021 with respect to the fiscal 2022), depending on whetheryears 2022 through 2024 performance period and the award granted in December 2022 with respect to the fiscal years 2023 through 2025 performance criteria will be satisfiedperiod, which are already described above):
FISCAL 2021 LONG-TERM STOCK INCENTIVE AWARDS (Share Price of $88.485)
Performance-Based Equity Award
Name
Target No. of
Restricted Stock Units
Target $
Value
Helen P. Johnson-Leipold
11,301
$1,000,000
David W. Johnson
2,825
$250,000
Performance-Based Award Payout Results: 2020 Awards (Fiscal 2020-2022)
On December 4, 2019, the Compensation Committee approved performance-based equity awards to our NEOs for this three year performancefiscal 2020 with 50% of the performance-based award tied to achievement of cumulative net sales over a three-year period (fiscal 2020 - 2022) and the remaining 50% tied to achievement of cumulative operating profit over the same three-year period. These performance-based restricted stock units were awarded on December 4, 2019, and consisted of a performance award target to Ms. Johnson-Leipold and Mr. Johnson of $1,000,000 and $250,000, respectively. For these performance-based awards, the number of restricted stock units granted was determined using a share price of $64.505$64.51 and resulted in a target grant of 15,503were granted having terms for Ms. Johnson-Leipold and 3,876payout as described above for the fiscal 2022 performance-based restricted stock units for Mr. Johnson. The performance-based restricted stock units were granted on terms as were consistentunit awards.
On December 6, 2022, after reviewing the Company’s performance over the three-year performance period ending with fiscal 2022, the general terms and conditions described above for this performance-based equity award. Under the terms of the award agreements, the payoutCompensation Committee approved payment of these performance-based equity awards can range from 0% to 150%at 143.9% of the target performance restricted stock unit award amount referenced abovefor each of Ms. Johnson-Leipold and are to be paid only if at least 80%Mr. Johnson, respectively. The actual number of earned shares of the target level of net sales or operating profit are metCompany’s Class A common stock tied to the performance-based awards were as follows:
Fiscal 2020-2022 Performance RSU Granted and Earned
Target Award Granted
Actual Award Earned
Name
No. of Performance-Based
Restricted Stock Units
No. of Performance-Based
Restricted Stock Units
Helen P. Johnson-Leipold
15,503
22,309
David W. Johnson
3,876
5,578
32


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Other Compensation Practices, Policies and maximum payouts are made if 120% or more of target levels of net sales or operating profit are achieved. In addition, a certain minimum return on invested capital is required, with a reduction to actual awards made if not fully achieved. Determination of any applicable awards under these grants will be made in December 2022. The Compensation Committee also approved a service-based award for Mr. Johnson at a value of $175,000. The number of shares under the service-based award was determined using a share price of $64.505 and resulted in a grant of 2,713 restricted shares for Mr. Johnson on December 4, 2019.Guidelines
Perquisites and Other Compensation. The named executive officers participate in other benefit plans generally available to all employees on the same terms as similarly situated employees, including participation in medical, health, dental, disability, life insurance, 401(k) plans and other qualified and non-qualified retirement plans. These benefits are included in the Summary Compensation Table provided below under the “All Other Compensation” column. In addition, named executive officers also participate in the Company’s discretionary Executive Flexible Spending Account Plan which provides for reimbursement for certain expenses that relate to an executive’s personal financial planning and/or for purchases of office equipment. This program is available to other key executives as well and the amounts typically range from $5,000 to $8,500 of potential reimbursement each calendar year, provided the eligible participant submits the appropriate documentation. Reimbursement under this plan is taxable income. See the notes to the Summary Compensation Table for additional information on payments to the named executive officers during fiscal 20202022 in connection with this compensation program.
Impact of COVID-19 on Fiscal 2020 Compensation
The COVID-19 pandemic had the following impacts on the Company’s fiscal 2020 compensation paid or awarded to the Company’s named executive officers:
The Company implemented, and the named executive officers consented to, a 15% reduction in base salaries for the period April 6 through July 3, 2020; and
The Compensation Committee unanimously determined that the named executive officers would be paid according to their targeted base salary and not the reduced base salary instituted during the pandemic with respect to: (1) target payouts under annual management bonuses for fiscal 2020 under the Cash Bonus Plan; and (2) the amount of the discretionary retirement contributions to be made by the Company for such officers with respect to calendar 2020.
The Compensation Committee believes the actions taken with respect to executive compensation in light of the pandemic are measured and appropriate given the economic impact on the Company, and the Company’s financial performance during fiscal 2020. For further information on COVID-19 and its impact on the Company, please reference the Company’s annual report on Form 10-K filed on December 11, 2020.
Change of Control and Severance Benefits
. Historically, Johnson Outdoors has not entered into employment agreements with any named executive officersNEOs and does not have contractual obligations to provide severance benefits to either of the named executive officers.NEOs. In the past, Johnson Outdoors has negotiated payment of certain severance benefits on a case-by-case basis with terminated named executive officers.NEOs. The amount and type of severance benefits provided to these
32


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
former named executive officersNEOs has depended upon the circumstances of the termination, the position of the former named executive officerNEOs and certain other performance-related factors. Should Johnson Outdoors pay severance benefits in the future to former named executive officers,NEOs, we expect to do so on a case-by-case basis in accordance with prior practice.
Tax and Accounting Considerations
Code section 162(m) generally disallows a tax deduction to a public corporation for non-performance-based compensation over $1,000,000 paid for any fiscal year to each of the individuals who were, at the end of the fiscal year, the corporation’s chief executive officer and the four other most highly compensated executive officers, excluding the principal financial officer. Prior to January 1, 2018 there was an exception to this limit for “performance-based” compensation and most grants under the Stock Incentive Plan and Cash Bonus Plan are intended to satisfy the requirements for “performance-based compensation” under Code section 162(m), including the requirement that such plans be approved by shareholders. As a result, the Compensation Committee believes that such awards under these plans intended to satisfy the requirements for “performance-based compensation” under Code section 162(m) will not count against the $1,000,000 limit and will be deductible by Johnson Outdoors. Other grants or compensation paid or imputed to individual executive officers covered by Code section 162(m) may not satisfy the requirements for “performance-based compensation” and may cause “non-performance-based compensation” to exceed the $1,000,000 limit, and would then not be deductible by Johnson Outdoors to the extent it exceeds the $1,000,000 limit.. Although the Compensation Committee designs certain components of executive compensation to preserve income tax deductibility, it believes that it is not in the shareholders’ interest to restrict the Compensation Committee’s discretion and flexibility in developing appropriate compensation programs and establishing compensation levels and, in some instances, the Compensation Committee may approve compensation that is not fully deductible.
Timing of Restricted Stock and Restricted Stock Unit Grants
. Generally, grants of shares of restricted stock and performance-based restricted stock units to employees (other than inducement grants to new employees) are made annually on the date of the first quarterly meeting of the Compensation Committee held in December of each year, after prior fiscal year earnings have been determined, and the amount of the actual grant can be calculated. The grant date is always the date of approval of the grant by the Compensation Committee. Accordingly, to maintain flexibility and promote retention or individual goals, other compensation arrangements such as restricted stock grants and certain annual incentive cash payments are not designed to satisfy the conditions of Code section 162(m) and therefore may not be deductible.
Report of the Compensation Committee
The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis section of this Proxy Statement with our management and, based on such review and discussions with management, the Compensation Committee recommended to our Board of Directors that the Compensation Discussion and Analysis be included in this Proxy Statement.
COMPENSATION COMMITTEE:
 
 
Thomas F. Pyle, Jr.Katherine Button Bell (Chairman)
John M. Fahey, Jr.
Terry E. London
Katherine Button BellJr
Richard (“Casey”) Sheahan
Liliann Annie Zipfel

33

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Summary Compensation Table
The following table provides information for fiscal 2020, 2019,2022, 2021, and 20182020, concerning the compensation paid by Johnson Outdoors to the individual who served as our principal executive officer during fiscal 20202022 and the person who served as our principal financial officer in fiscal 2020.2022. We refer to these two executive officers as our “named executive officers”NEOs in this Proxy Statement.
Name and Principal Position
Fiscal
Year
Salary
Bonus(1)
Stock
Awards(2)
Non-Equity
Incentive Plan
Comp.(3)
All Other
Comp.(4)
Total
Name and Principal Position
Fiscal
Year
Salary
Bonus(1)
Stock
Awards(2)
Non-Equity
Incentive Plan
Comp.(3)
All Other
Comp.(4)
Total
Helen P. Johnson-Leipold,
Chairman and Chief Executive Officer
2020
$777,992
$93,736
td,000,021
td,043,807
$60,449
td,976,005
Helen P. Johnson-Leipold
Chairman and Chief Executive Officer
2022
$829,511
$95,186
td,150,005
$266,522
td05,432
td,446,656
2019
$754,120
$50,903
td,000,023
$703,820
$80,653
td,589,519
2021
$804,473
td08,604
$999,969
td,230,844
$87,811
$3,231,701
2018
$729,457
$66,472
$700,029
td,077,006
$86,737
td,659,701
2020
$777,992
$93,736
td,000,021
td,043,807
$60,449
td,976,005
David W. Johnson,
Vice President and Chief Financial Officer
2020
$409,610
$33,877
$425,023
$335,852
$40,920
td,245,282
David W. Johnson,
Vice President and Chief Financial Officer
2022
$441,692
$32,067
$512,451
$86,726
$48,983
td,121,919
2019
$396,292
td7,790
$349,958
$226,025
$42,209
td,042,274
2021
$422,289
$38,323
$499,940
$394,840
$38,314
td,393,706
2018
$384,043
td3,763
$249,955
$346,513
$48,506
td,052,780
2020
$409,610
$33,877
$425,023
$335,852
$40,920
td,245,282
(1)
The named executive officers are eligible to receive annual incentive cash bonuses under the Cash Bonus Plan. The award of annual incentive cash bonuses under the Cash Bonus Plan is generally comprised of two components. The first component is based on the executive achieving pre-established individual objectives. The second component is based on the Company achieving specified financial performance measures. The amounts in this column reflect the individual objectives component of the named executive officer’s annual bonus under the Cash Bonus Plan. The second component based on the Company achieving specified financial performance measures is included in the column under the heading “Non-equity Incentive Plan Comp.” when the specified financial performance measures are met., and described in more detail in footnote (3) below.
In determining each named executive officer’s annual incentive cashSee “Components of Executive Compensation – Annual Cash Incentives” for additional information regarding bonus amount for fiscal 2020, 2019, and 2018 performance,payouts under this component of our Compensation Committee allocated 15%compensation program. The target bonus amounts (consisting of both the target bonus to achieving the pre-established individual objectives component, and 85% to the Company achieving the Company financial component. Forfor each of the individual objectives component and the Companycompany financial component under the Cash Bonus Plan, the eligible bonus can be paid out from 0-200% of the target bonus amountperformance component) for that component. The target bonus amounts for2022, 2021, and 2020, 2019, and 2018, for Ms. Johnson-Leipold were $726,633, $678,708,$746,560, $724,026, and $656,511$726,633, and for Mr. Johnson were $242,931, $232,259, and $233,799, $217,961, and $211,224 respectively. If either or both components (individual objectives component and Company financial component) are achieved at targeted performance levels, the payout equals 100% of the eligible bonus for such component.
For fiscal 2020, 2019, and 2018, the annual cash bonus under the Cash Bonus Plan with respect to achieving the individual objectives component was $93,736, $50,903, and $66,472 for Ms. Johnson-Leipold and $33,877, $27,790, and $23,763 for Mr. Johnson, respectively.
For fiscal 2020, 2019, and 2018, the annual cash bonus under the Cash Bonus Plan with respect to achieving the Company financial component related to achieving a minimum level of net income and achieving a specified level of working capital as a percentage of sales. See footnote (3) below for a discussion of the payouts during fiscal 2020, 2019, and 2018 to the named executive officers in connection with this Company financial component.
(2)
The amounts in this column reflect the dollar value of long-term equity based compensation awards pursuant to the Stock Incentive Plan granted during the fiscal years indicated in the table. These amounts for each of fiscal 2020, 2019,2022, 2021, and 20182020 equal the fair value of restricted stock units or shares of restricted stock computed in accordance with FASB Accounting Standards Codification Topic 718-10 on the date the restricted stock units or shares of restricted stock were granted. Assumptions used in the calculation of the grant date fair value are included under the caption “Stock Ownership Plans” in the Notes to the Company’s Consolidated Financial Statements in the fiscal 20202022 Annual Report on Form 10-K filed with the SEC on December 11, 20209, 2022 and such information is incorporated herein by reference. With respect to fiscal 2020,2022, the Company awarded Mr. Johnson 2,7132,470 shares of restricted stock on December 4, 2019.7, 2021. Additionally, Ms. Johnson-Leipold and Mr. Johnson were granted 15,50311,362 and 3,8762,593 respectively, performance-based restricted stock units on December 4, 2019.7, 2021. The table above includes the value of restricted stock units on the grant date based upon the probable outcome of the performance conditions as reasonably determined by the Company. The grant date fair value of each performance-based restricted stock unit award assuming the highest level of performance was achieved over the performance period (i.e., the maximum amount) would have equaled $1,500,000equal $1,725,000 and $375,000$393,750 for Ms. Johnson-Leipold and Mr. Johnson, respectively.
(3)
This column includes the dollar value of all amounts earned by the named executive officers under our Cash Bonus Plan which are based upon the specified Company financial component for the applicable fiscal year. For fiscal 2020, 2019,2022, 2021, and 20182020 both of the Company’s financial performance measures were exceededachieved between the minimum and maximum payout levels and, therefore, payout amounts are included in this column. For fiscal 2020, 2019, and 2018, the annual cashSee “Components of Executive Compensation – Annual Cash Incentives” for additional information regarding bonus payouts under the Cash Bonus Plan with respect to achieving the Company financialthis component was $1,043,807, $703,820, and $1,077,006 for Ms. Johnson-Leipold and $335,852, $226,025, and $346,513 for Mr. Johnson, respectively.of our compensation program.
34


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
(4)
The table below shows the components of this column, which include an approved match for each named executive officer’s 401(k) plan contributions, approved contributions credited to the individual’s qualified retirement plan, approved contributions to the individual’s non-qualified retirement plan account and perquisites provided to each individual for fiscal 2020, 2019,2022, 2021, and 2018,2020, respectively.
Name
Fiscal
Year
401(k)
Match
Qualified Plan
Contributions
Non-Qualified
Plan
Contributions
Perquisites(a)
Total
“All Other
Compensation”
Name
Fiscal
Year
401(k)
Match
Qualified Plan
Contributions
Non-Qualified
Plan Contributions
Perquisites(a)
Total
“All Other
Compensation”
Helen P. Johnson-Leipold
2020
$7,385
td1,200
$41,864
$
$60,449
Helen P. Johnson-Leipold
2022
$7,709
td4,500
$66,223
td7,000
td05,432
2019
$8,184
td1,200
$52,769
$8,500
$80,653
2021
$7,484
td4,250
$57,577
$8,500
$87,811
2018
$7,984
td6,200
$61,153
td,400
$86,737
2020
$7,385
td1,200
$41,864
$
$60,449
David W. Johnson
2020
$8,250
td1,200
td2,398
$9,072
$40,920
David W. Johnson
2022
$7,731
td4,500
td9,752
$7,000
$48,983
2019
$8,194
td1,200
td5,603
$7,212
$42,209
2021
$7,358
td4,250
td6,706
$
$38,314
2018
$7,984
td6,200
td7,322
$7,000
$48,506
2020
$8,250
td1,200
td2,398
$9,072
$40,920
(a)
Perquisites consist of reimbursements made to the named executive officer under the Executive Flexible Spending Account Plan for personal financial planning services, for purchases of office equipment for business needs and/or for certain association membership dues. Ms. Johnson-Leipold is allowed reimbursements under the Executive Flexible Spending Account Plan of up to $8,500 per calendar year for covered expenses. Mr. Johnson is allowed reimbursements of up to $7,000 per calendar year for covered expenses.
Grants of Plan-Based Awards
The following table sets forth information regarding all incentive plan awards that were granted to the named executive officers during fiscal 20202022 including equity-based, non-equity based and other plan-based awards. Disclosure on a separate line item is provided for each grant made to a named executive officer during the fiscal year. Non-equity incentive plan awards are awards that are not subject to FASB Accounting Standards Codification Topic 718 and are intended to serve as an incentive for performance to occur over a specified period, and include performance bonus awards under the Cash Bonus Plan. Equity incentive plan awards include the service-based award to our CFO and the performance-based restricted stock units awarded to each NEO under the Stock Incentive Plan and are awards subject to a performance condition or a market condition as those terms are defined by FASB Accounting Standards Codification Topic 718. We did not grant any stock options during fiscal 2020.2022.
Grant
Date
Estimated Future Payouts Under
Non-Equity Incentive Plan Awards
($ value(1))
Estimated Future Payouts
Under Equity Incentive Plan
Awards (number of shares(2))
All
Other
Stock
Awards:
Number
of
Shares
of Stock
Grant
Date Fair
Value of
Stock
and
Option
Awards(4)
Grant
Date

Estimated Future Payouts
Under Non-Equity Incentive Plan
Awards ($ value(1))

Estimated Future Payouts
Under Equity Incentive Plan
Awards (number of shares(2))
All
Other
Stock
Awards:
Number
of
Shares
of Stock
Grant
Date Fair
Value of
Stock
and
Option
Awards(4)
Name
Threshold
Target
Maximum
Threshold
Target
Maximum
Name
Threshold
Target
Maximum
Threshold
Target
Maximum
Helen P. Johnson-Leipold
td81,658
$726,632
td,453,265
Helen P. Johnson-Leipold
td86,640
$746,560
td,491,120
12/4/19
7,752
15,503
23,255
td,000,021
12/7/21
5,681
11,362
17,043
td,150,005
David W. Johnson
12/4/19
2,713(3)
$175,002
David W. Johnson
12/7/21
2,470(3)
$250,001
$58,450
td33,799
$467,598
$60,733
td42,931
$485,862
12/4/19
1,938
3,876
5,814
$250,021
12/7/21
1,297
2,593
3,890
$262,450
1.(1)
These amounts show the range of payouts targeted for fiscal 20202022 performance under the Cash Bonus Plan as described in the section of this Proxy Statement titled “Compensation Discussion and Analysis.” The Cash Bonus Plan entitles participants to earn bonus awards based upon Company financial performance and the participant’s individual objectives for a given fiscal year. The targeted bonus amounts are equal to a percentage of the named executive officer’s base salary. The target was set at 90% of the base salary for Ms. Johnson-Leipold and 55% of the base salary for Mr. Johnson for fiscal 2020.2022. For both the individual objectives component and the Company financial performance component of our annual bonus under the Cash Bonus Plan, the eligible bonus can be paid out from 0-200% of the target bonus amount for that component. The target eligible bonus amounts for fiscal 20202022 are set in the table above and represent the aggregate target under both the Company performance component and the individual objectives component. If either or both components are met at targeted performance levels, the payout equals 100% of the eligible bonus for such component. A participant may earn up to a maximum of 200% of the target bonus amount if the Company performance component is met at 160% of goal. A participant may earn a minimum of 25% of the target bonus amount if the Company performance component reaches 70% of the goal. The amount under the column “Maximum” is limited to 200% of the target bonus award. See the following sections for additional information: “Summary Compensation Table” and “Compensation Discussion and Analysis.”
2.(2)
These awards were issued under the 20102020 Stock Incentive Plan and consisted of an award of performance-based restricted stock units tied to achievement of certain Company financial objectives to be measured over a three-year performance period. For fiscal 2020, the2022, see

35

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
performance-based award is tied to three-year sales and operating profit goals aligned with our strategic plan. Fifty percent“Components of the performance-based piece of the award is tied to achievement of cumulative net sales over a three year period (fiscal 2020 - 2022) and the remaining fifty percent is tied to achievement of cumulative operating profit over the same three year period (fiscal 2020 - 2022). Awards are only paid if at least 80% of the target level of net sales and operating profit are met and maximum payouts are made if 120% or more of target levels of net sales and operating profit are achieved. The payouts for achievement of the threshold levels of performance are equal to 50% of the target award amount. The payouts for achievement of maximum levels of performance are equal to 150% of the target award amount. Each of the financial metrics receives a fifty percent weighting in determining the aggregate award amount. Awards are subject to downward adjustments in the event the Company has not achieved a specified minimum average return on invested capital per year during the three year performance period. See “Compensation Discussion & Analysis” aboveExecutive Compensation –Equity Based Compensation” for additional information on the terms of theregarding award term, conditions and payouts under these performance-based restricted stock units issued to the named executive officers during fiscal 2020. On December 4, 2019, consistent with the methodology described above, the Compensation Committee established a $1,000,000 performance award target for Ms. Johnson-Leipold and a $250,000 performance award target for Mr. Johnson.2022. The number of performance-based restricted stock units at target was determined using a grant date share price of $64.505$101.215 and resulted in a target grant of 15,50311,362 units for Ms. Johnson-Leipold and 3,8762,593 units for Mr. Johnson. The actual number of shares tied to the performance-based awards to be earned, if any, will be determined based on performance over the fiscal 2020-20222022-2024 period. The threshold number of shares equals 50% of the target number of shares and the maximum number of shares equals 150% of the target number of shares.
3.(3)
The service-based restricted stock award was granted on December 4, 20197, 2021 and vests on December 4, 2023,7, 2025, the fourth anniversary of the grant date. This award was issued by the Compensation Committee to further the Company’s retention objectives and was based upon a target award value of $175,000$250,000 for Mr. Johnson established and approved by the Compensation Committee on December 4, 2018. On December 4, 2019 the Compensation Committee approved the issuance of the award at the target level with the number of shares of restricted stock issued under the award being based upon the grant date fair value per share of $64.505.$101.215.
4.(4)
The value of the restricted stock and restricted stock units is based upon the December 4, 20197, 2021 grant date fair value of $64.505$101.215 per share for each share of restricted stock and each restricted stock unit (based upon the target number of shares issued as part of the award), determined pursuant to FASB Accounting Standards Codification Topic 718. For restricted share awards, the grant date fair value is the amount the Company expenses in the financial statements over the award’s vesting schedule. Compensation expense related to restricted stock units earned by certain employees is based upon the attainment of certain financial goals related to cumulative net sales and cumulative operating profit over a three year performance period. See the Notes to the Consolidated Financial Statements in the fiscal year 20202022 Annual Report on Form 10-K filed with the SEC on December 11, 20209, 2022 for the assumptions relied on in determining the value of these awards.
Outstanding Equity Awards at Fiscal Year End
The following table provides information regarding unvested shares of restricted stock or restricted stock units held by the named executive officers at October 2, 2020.September 30, 2022. Neither of the named executive officers held any unexercised stock options as of October 2, 2020.September 30, 2022.
Stock Awards
Named Executive Officer
Number of
Shares or Units of Stock
Stock That Have Not Vested
Market Value of
of Shares or Units of Stock That
That Have Not Vested(1)
Helen P. Johnson-Leipold
9,94515,503(2)
$857,060795,459
14,00211,301(4)
$1,206,692579,854
15,50311,362(7)
$1,336,049582,984
David W. Johnson
1,5082,450(3)
$129,959
2,486(2)
$214,243
1,065(5)
$91,782
2,450(4)
$211,141
2,450(6)
$211,141125,710
3,876(7)(2)
$334,034198,878
2,713(5)
$139,204
2,825(4)
$144,951
2,825(6)
$144,951
2,593(7)
$133,047
2,470(8)
$233,806126,736
(1)
Market value equals the closing per share market price of our Class A common stock on October 2, 2020,September 30, 2022, which was $86.18,$51.31, multiplied by the number of shares of restricted stock or the number of restricted stock units, as applicable.
(2)
This award constitutes restricted stock units that represent one share of Class A common stock for each restricted stock unit. The restricted stock units are subject to performance-based vesting criteria over a three year performance period (fiscal 2018 through fiscal 2020). See “Compensation Discussion and Analysis” above for additional information on these awards. The number of restricted stock units identified in the table above represent the number of shares of Class A common stock issuable at 100% of the target grant level.
(3)
The shares of restricted stock vest on December 6, 2020, the fourth anniversary of the grant date.
36


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
(4)
This award constitutes restricted stock units that represent one share of Class A common stock for each restricted stock unit. The restricted stock units are subject to performance-based vesting criteria over a three year performance period (fiscal 2019 through fiscal 2021). See “Compensation Discussion and Analysis” above for additional information on these awards. The number of restricted stock units identified in the table above represent the number of shares of Class A common stock issuable at 100% of the target grant level.
(5)
The shares of restricted stock vest on December 6, 2021, the fourth anniversary of the grant date.
(6)
The shares of restricted stock vest on December 4, 2022, the fourth anniversary of the grant date.
(7)
This award constitutes restricted stock units that represent one share of Class A common stock for each restricted stock unit. The restricted stock units are subject to performance-based vesting criteria over a three year performance period (fiscal 2020 through fiscal 2022). See “Compensation Discussion and Analysis” above for additional information on these awards. The number of restricted stock units identified in the table above represent the number of shares of Class A common stock issuable at 100% of the target grant level.
(8)(3)
The shares of restricted stock vest on December 4, 2022, the fourth anniversary of the grant date.
(4)
This award constitutes restricted stock units that represent one share of Class A common stock for each restricted stock unit. The restricted stock units are subject to performance-based vesting criteria over a three year performance period (fiscal 2021 through fiscal 2023). See “Compensation Discussion and Analysis” above for additional information on these awards. The number of restricted stock units identified in the table above represent the number of shares of Class A common stock issuable at 100% of the target grant level.
(5)
The shares of restricted stock vest on December 4, 2023, the fourth anniversary of the grant date.
(6)
The shares of restricted stock vest on December 4, 2024, the fourth anniversary of the grant date.
(7)
This award constitutes restricted stock units that represent one share of Class A common stock for each restricted stock unit. The restricted stock units are subject to performance-based vesting criteria over a three year performance period (fiscal 2022 through fiscal 2024). See “Compensation Discussion and Analysis” above for additional information on these awards. The number of restricted stock units identified in the table above represent the number of shares of Class A common stock issuable at 100% of the target grant level.
(8)
The shares of restricted stock vest on December 7, 2025, the fourth anniversary of the grant date.
36


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Option Exercises and Stock Vested
The following table sets forth information relating to the restricted stock awards and restricted stock units that vested during fiscal 20202022 for each of the named executive officers on an aggregate basis. No common stock options were exercised by the named executive officers during fiscal 2020.2022.
Stock Awards
Stock Awards
Name
Number of Shares Acquired on
Vesting (#)
Value Realized on Vesting ($)(1)
Name
Number of Shares Acquired
on Vesting (#)
Value Realized
on Vesting ($)(1)
Helen P. Johnson-Leipold
13,008
$839,081
Helen P. Johnson-Leipold
18,357
$1,841,024
David W. Johnson
2,690
$173,734
David W. Johnson
4,277
$428,450
(1)
Value realized equals the closing market price of our Class A common stock on the vesting date or, if not a trading date, on the last trading date, multiplied by the number of shares that vested on such date.
Non-Qualified Deferred Compensation
Named Executive Officer
Executive
Contributions
in Last Fiscal
Year
Registrant
Contributions
in Last Fiscal
Year(1)
Aggregate
Earnings
in Last Fiscal
Year(2)
Aggregate
Withdrawals/
Distributions
Aggregate
Balance at
Last Fiscal
Year End
Named Executive Officer
Executive
Contributions
in Last Fiscal
Year
Registrant
Contributions
in Last Fiscal
Year(1)
Aggregate
Earnings
in Last Fiscal
Year(2)
Aggregate
Withdrawals/
Distributions
Aggregate
Balance at
Last Fiscal
Year End
Helen P. Johnson-Leipold
$150,053
$41,864
$979,873
None
$6,917,339
Helen P. Johnson-Leipold
$201,476
$66,223
$2,175,757
None
$7,187,393
David W. Johnson
$41,715
$12,398
$86,208
None
$911,313
David W. Johnson
$61,182
$19,752
$273,071
None
$1,111,304
(1)
The amounts included in the column titled “Registrant Contributions in Last Fiscal Year” for each named executive officer are included in the “All Other Compensation” column of the Summary Compensation Table.
(2)
None of the earnings on assets in the Nonqualified Deferred Compensation Plan were above market or preferential.
A description of our Nonqualified Deferred Compensation Plan is provided below under the heading “Nonqualified Deferred Compensation.”
Employment Agreements
The Company has not entered into any employment agreements with the named executive officers.
Incentive Compensation Recovery (Clawback) Policy
The Company’s Board of Directors has adopted an Incentive Compensation Recovery (Clawback) Policy effective as of December 2, 2015. A copy of this policy is available on the Company’s website at www.johnsonoutdoors.com, 24 hours a day and free of charge. The Company is not including the information contained on or available through its website as part of, or incorporating such information by reference into, this Proxy Statement. The policy is administered by our Board of Directors and covers all current and former executive officers. Under this policy, the Board of Directors will require reimbursement or forfeiture of any excess incentive compensation awarded or paid in the event of an accounting restatement resulting from material noncompliance with financial reporting requirements under federal securities laws. The incentive compensation covers all awards granted or paid during the last three completed fiscal years including, but not limited to, annual performance bonuses (including any

37

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
amounts deferred) and long-term incentive grants, including any of the following, provided that, such compensation is granted, earned or vested based wholly or in part on the attainment of a financial reporting measure (as defined in the policy): cash bonuses and incentive cash compensation; stock options; restricted stock; restricted stock units; and performance-based units. The amount to be recovered is the excess amount of the incentive compensation received by the executive officer based on the erroneous data from the accounting restatement. The policy applies to all incentive compensation approved, awarded or granted after the effective date of the policy.

37

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Post-Employment Compensation
Pension Benefits
Currently, Johnson Outdoors does not provide the named executive officers with pension benefits. U.S.-based executive officers are eligible to participate in the Johnson Outdoors Retirement and Savings 401(k) Plan on the same terms as other U.S.-based employees. In any plan year, the Company may make matching contributions to a participant’s account equal to 50 percent of the first six percent of an employee’s annual wages. All named executive officers participated in the 401(k) Plan during fiscal 20202022 and received Company provided matching contributions. In addition, the Company also has a discretionary retirement contribution component to its 401(k) program in which the named executive officers are also eligible to participate. Under this component, a discretionary retirement contribution can be made to the participant’s 401(k) Plan account. This discretionary contribution ranges from 0-6% of an employee’s eligible base calendar year earnings. The Company made a discretionary contribution of 4%5% in 20202022 for all participants.
Non-Qualified Deferred Compensation
The Johnson Outdoors’ Deferred Compensation Plan was amended and restated on September 18, 2007. The Non-Qualified Deferred Compensation Plan provides an opportunity for the named executive officers to defer a portion of their compensation and uses such deferral to encourage the continued loyalty and service of such persons to the Company. Eligible participants of this plan are designated by the Compensation Committee as Highly Compensated Employees (HCE) under the definition of the Internal Revenue Code as well as employees with designated titles, including executive, director, senior manager or employees whose positions are recognized as key technical lead positions. The Compensation Committee has delegated authority to the Retirement Plan Committee to determine annual eligibility based upon the criteria noted above. A participant’s election shall specify the percentage (in increments of one percent to a maximum of 13 percent) of the participant’s base compensation. Participants may also specify the percentage (in increments of one percent to a maximum of seven percent) of their cash bonus for deferral under the plan. A participant who makes a bonus deferral under this plan may be entitled to a matching contribution credit, determined and credited following the conclusion of each plan year, equal to 50 percent of the first six percent of the participant’s annual bonus award that the participant elects to have contributed to his/her account as a bonus deferral. Participants designate how his or her account shall be deemed to be invested among the investment options. Each day that the U.S. financial markets are open, the account of each participant will be credited (or charged) based upon the investment gain (or loss) that the participant would have realized with respect to his or her account since the immediately preceding valuation date had the account been invested in accordance with the participant’s investment election. The named executive officers have made elections for distributions allowed by the Non-Qualified Deferred Compensation Plan upon separation from service. The distribution of the named participant’s pre-2005 account, if applicable, would be made or commence on the first day of the month that is at least 60 days following the date the participant separates from service. Named participants’ post-2004 account distributions, if applicable, would commence on the first day of the month following the six month anniversary of the participant’s separation from service.
38


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Potential Payments/Benefits Upon Termination or Change of Control
Pursuant to the terms of the Stock Incentive Plan, the Compensation Committee in its discretion may, at the time of an award or at any time thereafter, provide (1) for the immediate vesting of all outstanding stock options and shares of restricted stock upon a change of control of the Company or (2) that any outstanding performance-based restricted stock units shall be deemed earned at the target grant amount. The grant agreements for
38


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
shares of restricted stock have generally provided for immediate vesting upon a change of control of the Company and the grant agreements for performance-based restricted stock units have generally provided that 100% of the target grant is deemed earned upon a change of control of the Company. The following table sets forth the unvested stock options, shares of restricted stock and restricted stock units held by the named executive officers as of October 2, 2020September 30, 2022 under all of the Company’s stock incentive plans, that would become vested or earned as of such date in the event of a change of control of Johnson Outdoors.
Named Executive Officer
Number of
Shares
Underlying
Unvested
Options
Unrealized
Value
Of Unvested
Options(1)
Number of
Restricted
Shares or RSUs
that are
Unvested or
Unearned
Unrealized
Value of
Unvested or
Unearned
Restricted
Stock or RSUs(2)
Named Executive Officer
Number of
Shares
Underlying
Unvested
Options
Unrealized
Value of
Unvested
Options(1)
Number of
Restricted
Shares or RSUs
that are
Unvested or
Unearned
Unrealized
Value of
Unvested or
Unearned Restricted
Stock or RSUs(2)
Helen P. Johnson-Leipold
$—
39,450
$3,399,801
Helen P. Johnson-Leipold
$—
38,166
$1,958,297
David W. Johnson
$—
16,548
$1,426,107
David W. Johnson
$—
19,752
$1,013,475
(1)
The named executive officers held no unvested options at fiscal year-end. Had they held unvested options at year end, unrealized value would equal the closing market value of the Class A common stock as of October 2, 2020September 30, 2022 minus the exercise price, multiplied by the number of unvested shares of the Class A common stock as of such date. The closing market value of the Class A common stock on October 2, 2020September 30, 2022 was $86.18.$51.31.
(2)
With respect to shares of restricted stock, unrealized value equals the closing per share market value of the Class A common stock as of October 2, 2020,September 30, 2022, multiplied by the number of unvested shares of the Class A common stock as of such date. With respect to unearned, outstanding performance-based restricted stock units, the number of restricted stock units included in the table above represent the number of shares of Class A common stock issuable at achievement of 100% of the target grant level (i.e., 39,45038,166 and 8,8129,294 shares for Ms. Johnson-Leipold and Mr. Johnson, respectively). The unrealized value of such units equals the number of shares of Class A common stock underlying the outstanding unearned restricted stock units at 100% of target grant multiplied by the closing per share market value of the Class A common stock as of October 2, 2020.September 30, 2022. The closing market value of the Class A common stock on October 2, 2020September 30, 2022 was $86.18.$51.31.

39

TABLE OF CONTENTS

DIRECTOR COMPENSATION
Johnson Outdoors seeks to attract and retain highly qualified individuals to serve on the Board of Directors. To that end, the Company maintains a philosophy of paying outside Directors fairly and consistently with respect to the external market. Moreover, the Company adheres to a process for reviewing the market and considering revisions to its Director compensation program that is consistent with good governance practices.
Approximately every other year, the Compensation Committee tasks its independent compensation consultant, Pearl Meyer, with reviewing the external market with respect to Director compensation levels, mix, and practices among our peers and more broadly among public companies of similar size to Johnson Outdoors, including a review of the companies listed above under the section “Peer Group Benchmarking”. For the latter perspective, Pearl Meyer makes use of the National Association of Corporate Directors’ (NACD) annual survey of director compensation. Generally, the Committee seeks to deliver an overall compensation package near the market median. Based on this review, the Committee considers potential changes to the level of various compensation elements.
Johnson Outdoors uses a combination of cash and stock-based compensation to attract and retain qualified candidates to serve on the Board of Directors. With respect to fiscal 20202022 and based upon the recommendations of Pearl Meyer, the outside directors received a $60,000 annual retainer and an equity award of restricted stock having a grant date value of $75,000.$100,000. For fiscal 2020,2022, the Audit Committee, Compensation Committee and Nominating and Corporate Governance Committee chairs received additional annual retainers of $25,000, $15,000 and $10,000, respectively. Each director who is member of a Committee (other than the chairperson) receives an annual cash retainer as follows: Audit: $10,000; Compensation: $7,500; and Nominating and Corporate Governance: $5,000. MeetingThere are no meeting fees for attendance at Board and Committee meetings have been eliminated.meetings. The Vice ChairmanChairman/Lead Independent Director of the Board of Directors receives an additional annual retainer of $50,000.
In connection with the 2012 Annual Meeting of Shareholders, the Board of Directors and the Company’s shareholders approved the Johnson Outdoors Inc. 2012 Non-Employee Director Stock Ownership Plan. The plan provides that upon first being elected or appointed as one of the Company’s directors, and thereafter on the first business day after the annual meeting of shareholders, the Company has the option of granting equity awards to such persons containing a value determined by the Compensation Committee. Equity awards may be granted under the plan in the form of stock options, shares of restricted stock or restricted stock units. For any award made under the Plan, the number of shares granted is based on the fair market value per share on the date of the award or, in the case of restricted stock units, at the fair market value per share of the underlying Class A common stock on the date of the award.
40


TABLE OF CONTENTS

DIRECTOR COMPENSATION
Director Summary Compensation Table
The following table provides information concerning the compensation paid by Johnson Outdoors in fiscal 20202022 to each of the outside directors.
Name
Fees Earned or Paid in Cash
Stock Awards(1)
Total
Name
Fees Earned or Paid in Cash
Stock Awards(1)
Total
Thomas F. Pyle, Jr.
$140,520
$74,995
$215,515
Thomas F. Pyle, Jr.(2)
$56,250
$
$56,250
John M. Fahey, Jr.
$81,968
$74,995
$156,963
John M. Fahey, Jr.
$106,667
$99,987
$206,654
Terry E. London
$98,781
$74,995
$173,776
Edward F. Lang
$90,000
$99,987
$189,987
Edward F. Lang
$79,312
$74,995
$154,307
Richard (“Casey”) Sheahan
$75,417
$99,987
$175,404
Richard (“Casey”) Sheahan
$76,447
$74,995
$151,442
Katherine Button Bell
$76,875
$99,987
$176,862
Katherine Button Bell
$72,947
$74,995
$147,942
Edward Stevens
$75,000
$99,987
$174,987
Edward Stevens
$70,489
$74,995
$145,484
William Perez(3)
$70,000
$99,987
$169,987
William Perez
$62,625
$74,995
$137,620
Paul G. Alexander(4)
$65,000
$
$65,000
Liliann Annie Zipfel(4)
$67,500
$
$67,500
(1)
The amounts in this column reflect the dollar value of long-term equity based compensation awards granted pursuant to our 2012 Non-Employee Director Stock Ownership Plan during fiscal 2020.2022. These amounts equal the grant date fair value of shares of common stock in the case of an award of shares of restricted stock or the grant date fair value of the underlying shares of restricted stock in the case of an award of restricted stock units, computed in each case in accordance with FASB Accounting Standards Codification Topic 718-10. Assumptions used in the calculation of the grant date fair value are included under the caption “Stock Ownership Plans” in the Notes to our Consolidated Financial Statements in the fiscal 20202022 Annual Report on Form 10-K filed with the SEC on December 11, 20209, 2022 and such information is incorporated herein by reference.
(2)
Mr. Pyle retired from the Board of Directors and did not stand for re-election during the last Annual Meeting, and as such did not receive an equity award.
(3)
Mr. Perez is retiring from the Board of Directors at the Annual meeting and will not stand for re-election at the Annual Meeting.
(4)
Mr. Alexander and Ms. Zipfel did not receive an equity award in Fiscal 2022 pursuant to the 2012 Non-Employee Director Stock Ownership Plan given they were provided an equity award following their appointment on May 26, 2021.
The following table provides certain information regarding restricted stock issued to our outside directors in fiscal 20202022 pursuant to the 2012 Non-Employee Director Stock Ownership Plan. The shares of restricted stock vest on the first anniversary of the date of grant.
Director
Number of Shares
Grant Date
Grant Date
Fair Market Value(*)
Director
Number of Shares
Grant Date
Grant Date
Fair Market Value(*)
Thomas F. Pyle, Jr.
1,206
02/28/2020
$74,995
John M. Fahey, Jr.
1,240
2/25/2022
$99,987
John M. Fahey, Jr.
1,206
02/28/2020
$74,995
Edward F. Lang
1,240
2/25/2022
$99,987
Terry E. London
1,206
02/28/2020
$74,995
Richard (“Casey”) Sheahan
1,240
2/25/2022
$99,987
Edward F. Lang
1,206
02/28/2020
$74,995
Katherine Button Bell
1,240
2/25/2022
$99,987
Richard (“Casey”) Sheahan
1,206
02/28/2020
$74,995
Edward Stevens
1,240
2/25/2022
$99,987
Katherine Button Bell
1,206
02/28/2020
$74,995
William D. Perez(1)
1,240
2/25/2022
$99,987
Edward Stevens
1,206
02/28/2020
$74,995
Paul G. Alexander(2)
$
William D. Perez
1,206
02/28/2020
$74,995
Liliann Annie Zipfel(2)
$
*
The value of the award is based upon the grant date fair value of the award determined in accordance with FASB Accounting Standards Codification Topic 718-10. See the Notes to our Consolidated Financial Statements filed with the SEC on December 11, 20209, 2022 as part of the Annual Report on Form 10-K for the assumptions relied on in determining the value of these awardsawards.
(1)
Mr. Perez is retiring from the Board of Directors at the Annual Meeting and will not stand for re-election at the Annual Meeting.
(2)
Mr. Alexander and Ms. Zipfel did not receive an equity award in Fiscal 2022 pursuant to the 2012 Non-Employee Director Stock Ownership Plan given they were provided an equity award following their appointment on May 26, 2021.

41

TABLE OF CONTENTS

DIRECTOR COMPENSATION
The following table identifies the aggregate number of outstanding stock options as of September 30, 2022, outstanding shares of unvested restricted Class A common stock (all of which are fully vested as of October 2, 2020)September 30, 2022 and outstanding shares of Class A common stock underlying unvested restricted stock units held by each outside director as of October 2, 2020September 30, 2022 for which an election to defer receipt of such vested restricted stock units is not in effect.
Name of Outside Director
Number of Shares of
Class A Common Stock
Subject to Common Stock
Options Outstanding as of
October 2, 2020, 1, 2021; Restricted
Stock Units
Outstanding as of
October 2, 2020September 30, 2022
Number of Shares of
Unvested
Restricted Stock
Outstanding as of
October 2, 2020
Thomas F. Pyle, Jr.
1,206September 30 2022
John M. Fahey, Jr.
1,206
Terry E. London
1,2061,240
Edward F. Lang
1,2061,240
Richard Casey Sheahan
1,2061,240
Katherine Button Bell
1,2061,240
Edward Stevens
1,2061,240
William D. Perez(1)
1,2061,240
Paul G. Alexander(2)
Liliann Annie Zipfel(2)
(1)
Mr. Perez is retiring from the Board of Directors at the Annual Meeting and will not stand for re-election at the Annual Meeting.
(2)
Mr. Alexander and Ms. Zipfel did not receive an equity award in Fiscal 2022 pursuant to the 2012 Non-Employee Director Stock Ownership Plan given they were provided an equity award following their appointment on May 26, 2021.

42
41

TABLE OF CONTENTS

CEO PAY RELATIVE TO MEDIAN PAY OF OUR EMPLOYEES
The compensation for our CEO in fiscal 20202022 ($2,976,0052,446,656 as disclosed in the 20202022 Summary Compensation Table above) was approximately 4048 to 1 times to the annual “total compensation” as defined by Item 402(u) of Regulation S-K of our median employee ($73,951)50,712). Total compensation includes base salary, bonus compensation, equity awards and other perquisites and allowances. Our CEO to median employee ratio is calculated in accordance with Item 402(u) of Regulation S-K and represents a reasonable estimate calculated in accordance with SEC regulations and guidance. We usedidentified the median employee as was identified in fiscal 2018. This median employee was identified by examining the annual wage and target bonus amount reflected in our payroll records as reported to the Internal Revenue Service on Form W-2 for all individuals, excluding our CEO, who were employed by us on September 14, 2018.30, 2022. We included all our global employees across eleven10 countries, whether employed on a full-time, part time, temporary or seasonal basis. After identifying the median employee, we calculated annual total compensation for such employee using the same methodology we use for our named executive officers as set forth in the 20202022 Summary Compensation Table.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Related Person Transactions
The Company purchases certain services primarily from S.C. Johnson & Son, Inc. (“S.C. Johnson”) and, to a lesser extent, from other organizations controlled by Johnson Family members (including Ms. Johnson-Leipold) and other related parties. For example, the Company leases its headquarters facility from Johnson Bank and S.C. Johnson provides the Company with administrative services, conference facilities and transportation services. The Company believes that the amounts paid to these organizations are no greater than the fair market value of the services. The total amount incurred by the Company for the foregoing services during fiscal 20202022 was approximately $1,099,000.$1,425,048.
Review and Approval of Related Person Transactions
The charter for the Audit Committee provides that it is responsible for the review and approval of related party transactions in accordance with NASDAQ listing requirements. Based upon the Audit Committee’s review, the Company believes that all related person transactions described above were at arms-length and contained terms that were no less favorable than what could have been obtained from an unaffiliated third party. The Board of Directors has also adopted a formal written set of policies and procedures for the review, approval and ratification of related person transactions.
DELINQUENT SECTION 16(a) REPORTS
Section 16(a) of the Securities Exchange Act of 1934 requires the Company’s executive officers, directors, and more than 10 percent shareholders to file with the SEC reports on prescribed forms of their beneficial ownership and changes in beneficial ownership of Company stock and furnish copies of such forms to the Company. Based solely on a review of the copies of such forms furnished to the Company, or written representations that no Form 5 reports were required to be filed, the Company believes that during fiscal 20202022 and fiscal 20212023 to date other than the transaction disclosed in the prior year’s proxy statement that occurred following the end of fiscal 2019, but prior to the filing of that proxy statement with the SEC, all reports required by Section 16(a) to be filed by the Company’s officers, directors and more than 10 percent shareholders were filed on a timely basis.basis, except that a form 4 report was filed for each of Mr. Fahey, Mr. Lang, Mr. Perez, Mr. Sheahan, Mr. Stevens and Ms. Button Bell on March 7, 2022 reporting an award of restricted stock granted to each such director on February 25, 2022.
42

43

TABLE OF CONTENTS

PROPOSAL 3: NON-BINDING ADVISORY VOTE ON EXECUTIVE COMPENSATION
The Proposal
As required by the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) and SEC rules and regulations (and consistent with the similar proposal on executive compensation submitted to the Company’s shareholders in connection with prior Annual Meetings of Shareholders), the Company’s Board of Directors has authorized a non-binding advisory shareholder vote to approve the compensation of the Company’s named executive officers as reflected in the section herein titled “Executive Compensation,” the disclosures regarding named executive officer compensation provided in the various tables included in this Proxy Statement, the accompanying narrative disclosures and the other executive compensation information provided in this Proxy Statement. This proposal, commonly known as a “Say on Pay” proposal, gives the Company’s shareholders the opportunity to endorse or not endorse the Company’s executive pay programs and policies.
The Company believes its compensation policies and procedures align the executive officers’ compensation with the Company’s short-term and long-term performance and provide the compensation and incentives needed to attract, motivate and retain key executives who are important to the Company’s continued success. The Compensation Committee periodically reviews and approves the Company’s compensation policies and procedures, and periodically reviews its executive compensation programs and takes any steps it deems necessary to continue to fulfill the objectives of the Company’s compensation programs.
Shareholders are encouraged to carefully review the “Executive Compensation” section of this Proxy Statement for a detailed discussion of our executive compensation programs. These programs have been designed to promote a performance-based culture which aligns the interests of our named executive officers and other managers with the interests of the shareholders. This includes annual incentive cash compensation based on the named executive officers achieving their individual goals and objectives, together with incentive compensation based on the Company achieving specified financial performance measures. A substantial portion of our named executive officers’ compensation is also based on equity awards with long-term vesting or performance-based requirements.
Highlights of the Company’s compensation programs include the following:
Neither of the named executive officers have any employment agreements with the Company;
The Company is not required to provide any severance or termination pay or benefits to any named executive officer;
The named executive officers are not entitled to any tax gross-up payments in connection with any Company compensation programs;
Although the Company is a “Controlled Company,” and is therefore exempt from certain independence requirements of the NASDAQ Stock Market rules, including the requirement to maintain a Compensation Committee composed entirely of independent directors, each member of the Company’s Compensation Committee is independent under the applicable standards of the NASDAQ Stock Market;
The Company’s compensation focuses on performance, with base pay accounting for only 21%approximately 20% of total compensation opportunity for Ms. Johnson-Leipold and 29%approximately 28% of total compensation opportunity for Mr. Johnson for fiscal 2020.2022. The remainder of their total compensation opportunity is comprised of cash incentive bonuses based on achieving individual goals and Company financial performance, and long-term equity awards;

44
43

TABLE OF CONTENTS

PROPOSAL 3: NON-BINDING ADVISORY VOTE ON EXECUTIVE COMPENSATION
A substantial portion of the named executive officers’ compensation consists of annual cash incentives based upon achieving specific goals and objectives under our Cash Bonus Plan. In order for named executive officers to receive an annual incentive cash bonus, the Company must also meet an additional hurdle based on a minimum level of net income and return of profit to shareholders;
The Company has a “clawback” or compensation recovery policy which provides for the recoupment of incentive compensation in the event of certain accounting restatements;
The Compensation Committee continually monitors Company performance and adjusts compensation practices accordingly. For example, beginning with fiscal 2016, all the equity awards made to our CEO are based on achieving a specified level of financial performance for the Company. Beginning in fiscal 2016, the Compensation Committee also modified the portion of the long-term equity incentive awards (i.e., the portion issued in the form of performance-based restricted stock units) that are linked to achieving Company performance goals to be based on a three-year performance period rather than a one year period, to better coincide with the Company’s three year strategic plan; and
The Compensation Committee regularly assesses the Company’s individual and total compensation programs against peer companies, the general marketplace and other industry data points and the Compensation Committee utilizes an independent consultant to engage in ongoing independent review of all aspects of our executive compensation programs.
Accordingly, shareholders are being asked to vote on the following resolution:
“Resolved, that the compensation paid to Johnson Outdoors’ named executive officers, as disclosed in this Proxy Statement pursuant to the compensation disclosure rules of the SEC, including the compensation tables and narrative disclosures, is hereby approved by the shareholders of Johnson Outdoors Inc.”
Because this shareholder vote is advisory, it will not be binding on the Board of Directors. However, the Compensation Committee will take into account the outcome of the vote when considering future executive compensation arrangements.
Vote Required for Approval
If a quorum exists, the approval of the non-binding advisory proposal on our executive compensation described in this Proxy Statement requires the votes cast, in person or by proxy, and entitled to vote thereon, for this proposal to exceed the votes against this proposal. Abstentions and broker non-votes will not count toward the determination of whether this proposal is approved and will have no impact on the vote.
Board of Directors Recommendation
The Board of Directors recommends a vote “FOR” the non-binding advisory resolution approving our executive compensation.
44
45

TABLE OF CONTENTS

PROPOSAL 4: NON-BINDING ADVISORY VOTE ON THE FREQUENCY OF FUTURE ADVISORY VOTES ON EXECUTIVE COMPENSATION
The Proposal
As noted above, the Company is submitting a “Say on Pay” proposal to its shareholders pursuant to Proposal 3 as required by the Dodd-Frank Act and SEC rules and regulations. The Dodd-Frank Act also requires that we submit to a vote of our shareholders once every six years a non-binding advisory proposal on the frequency of future “Say on Pay” votes. Shareholders may vote on an advisory basis as to whether future “Say on Pay” votes should occur every 1 year, 2 years or 3 years.
The enclosed proxy allows shareholders to vote for 1 year, 2 years or 3 years for the non-binding advisory proposal for the frequency of future “Say on Pay” votes, or to abstain. The Company has historically held “Say on Pay” votes every year and the Board of Directors recommends that shareholders also vote for “every 1 year” for the non-binding advisory proposal on the frequency of future advisory votes on executive compensation because:
it will help our Board of Directors and Compensation Committee obtain contemporaneous and more direct feedback from our shareholders regarding our compensation practices and policies;
it provides a higher level of accountability to the shareholders and fosters more frequent communication between our Compensation Committee and our shareholders;
an annual vote furthers our commitment to maintaining high standards of corporate governance;
if we receive a negative response to our “Say on Pay” vote we will be able to make any necessary changes to our practices and not have to wait two or three years to receive shareholder feedback on our changes; and
providing for annual “Say on Pay” votes eases the procedural burden on the Company as opposed to implementing a biennial or triennial vote because an annual vote creates procedural consistency from year to year.
Because this shareholder vote is advisory, it will not be binding on the Board of Directors. However, the Board of Directors will take into account the outcome of the vote when considering the frequency of future “Say on Pay” votes.
Vote Required for Approval
For the non-binding advisory proposal on the frequency of future advisory votes on executive compensation, shareholders may vote on an advisory basis as to whether future “Say on Pay” votes should occur every 1 year, 2 years or 3 years, or to abstain. A plurality of the votes cast is required for the approval of a choice among every 1 year, 2 years or 3 years for this proposal. This means that whichever of 1 year, 2 years or 3 years receives the most votes will be approved. Abstentions and broker non-votes will not count toward the determination of whichever of 1 year, 2 years or 3 years is approved.
Board of Directors Recommendation
The Board of Directors recommends a vote “FOR” approval of “every 1 year” for the non-binding advisory proposal on the frequency of future advisory votes on executive compensation. Although the Board of Directors recommends that you vote for “every 1 year,” the enclosed proxy allows you to vote for 1 year, 2 years or 3 years, or to abstain. You are not voting simply to approve or disapprove the Board of Directors’ recommendation.
46


TABLE OF CONTENTS

EQUITY COMPENSATION PLAN INFORMATION
The following table summarizes share information, as of September 30, 2022, for the Company’s equity compensation plans, including the Johnson Outdoors Inc. 2012 Non-Employee Director Stock Ownership Plan, the Johnson Outdoors Inc. 2010 Long-Term Incentive Plan, the Johnson Outdoors Inc. 2020 Long-Term Stock Incentive Plan and the Johnson Outdoors Inc. 2009 Employees’ Stock Purchase Plan. All of these plans have been approved by the Company’s shareholders.
Plan Category
Number of
Common Shares to
Be Issued Upon
Exercise of
Outstanding Options,
Warrants and Rights
Weighted-average
Exercise Price of
Outstanding
Options,
Warrants and Rights
Number of
Common Shares
Available for
Future Issuance
Under Equity
Compensation Plans
2020 Long-Term Stock Incentive Plan
39,252(1)
$—
424,954(2)
2010 Long-Term Stock Incentive Plan
31,017(3)
44,388(4)
2012 Non-Employee Director Stock Ownership Plan
14,088
22,691
2009 Employee Stock Purchase Plan
78,728
Total All Plans
84,357
570,761
(1)
Includes 39,252 performance stock unit awards at their target values. The ultimate amount of performance stock units that could vest can range from 0% to 150% of the target amount, or from 0 units to 58,878 units for all awards.
(2)
Includes 366,076 of future shares to be issued, as well as up to 58,878 shares of performance stock units that may be issued in shares of Class A Common Stock at the maximum earned level.
(3)
Includes 26,742 performance stock unit awards at their target values, as well as 4,275 of previously issued shares for which vesting was deferred. The ultimate amount of performance stock units that could vest can range from 0% to 150% of the target amount, or from 0 units to 40,113 units for all awards.
(4)
Includes up to 40,113 shares of performance stock units that may be issued in shares of Class A Common Stock at the maximum earned level, as well as 4,275 shares of previously issued shares for which vesting was deferred.

47

TABLE OF CONTENTS

PROPOSAL 5: TO ADOPT AND APPROVE THE JOHNSON OUTDOORS INC. 2023 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN
The Proposal
The Board of Directors (the “Board”) unanimously approved the adoption of the Johnson Outdoors Inc. 2023 Non-Employee Director Stock Ownership Plan (the “JOI 2023 Director Plan”) on December 7th, 2022 and is submitting the JOI 2023 Director Plan to shareholders for their approval and adoption at the 2023 Annual Meeting. The purpose of the JOI 2023 Director Plan is to enhance the ability of the Company and its Affiliates (as defined below) to attract and retain qualified outside directors and outside director candidates who will make substantial contributions to the Company’s long-term business growth and to provide meaningful incentives to such persons which are directly linked to the profitability of the Company’s businesses and increases in shareholder value.
Prior to the effective date of this Plan, the Company had in effect the Johnson Outdoors Inc. 2012 Non-Employee Director Stock Ownership Plan (“JOI 2012 Director Plan”), which was effective December 5, 2012. The JOI 2012 Director Plan terminated on December 5, 2022, and as of such date no shares are available for issuance thereunder, and no new awards are eligible to be granted thereunder. Awards granted under the JOI 2012 Director Plan and still outstanding as of the December 5, 2022 termination date will continue to remain outstanding and be subject to all terms and conditions of the JOI 2012 Director Plan and the award agreement entered into in connection with such awards. A summary of the JOI 2023 Director Plan appears below. This summary is qualified in its entirety by reference to the full text of the JOI 2023 Director Plan which is attached as Appendix A to this proxy statement.
Plan Administration Description
The JOI 2023 Director Plan shall be administered by the Compensation Committee of the Board. The Compensation Committee shall be composed of not fewer than two members of the Board, each of whom shall (a) meet the independence requirements established by the Board and applicable laws, regulations and listing requirements and (b) be a “non-employee director” within the meaning of Rule 16b-3 under the Securities Exchange Act of 1934 or any successor rule. If at any time no such committee exists, the 2012 Director Plan will be administered by the members of the Board of Directors who do qualify as “non-employee directors” and “independent directors.”
The Compensation Committee shall have full discretionary power and authority to: (i) designate Participants in the JOI 2023 Director Plan who are to only be members of the Board who are not employees of the Company or its subsidiaries; (ii) determine the type or types of awards to be granted to each Participant under the JOI 2023 Director Plan; (iii) determine the number of shares to be covered by awards granted to Participants; (iv) determine the terms and conditions of any award granted to a Participant; (v) determine under what circumstances awards granted to Participants may be amended, modified, or cancelled; (vi) interpret and administer the JOI 2023 Director Plan and any instrument, agreement or award made under the JOI 2023 Director Plan; (vii) establish, amend, suspend or waive such rules and regulations and appoint agents for the proper administration of the JOI 2023 Director Plan; and (viii) make any other determination and take any other action that the Compensation Committee deems necessary or desirable for the administration of the JOI 2023 Director Plan. Unless otherwise expressly provided in the JOI 2023 Director Plan, all designations, determinations, interpretations and other decisions under the JOI 2023 Director Plan shall be within the sole discretion of the Compensation Committee, and will be binding on all parties.
Effective Date
The JOI 2023 Director Plan shall be effective as of December 7th, 2022 (“Effective Date”) subject to the approval by the shareholders of the Company within twelve (12) months of the date the Plan was adopted by the Board. No Awards may be made under the JOI 2023 Director Plan after December 7th, 2032, or earlier if terminated by
48


TABLE OF CONTENTS

PROPOSAL 5: TO ADOPT AND APPROVE THE JOHNSON OUTDOORS INC. 2023 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN
the Board. However, unless otherwise expressly provided in the JOI 2023 Director Plan or in an applicable Award, any Award granted prior to the termination date may extend beyond such date, and, to the extent set forth in the JOI 2023 Director Plan, subject to the authority of the Compensation Committee to amend, alter, adjust, suspend, discontinue or terminate any such Award, or to waive any conditions or restrictions with respect to any such Award, shall extend beyond the termination date.
Shares Available Under the JOI 2023 Director Plan
Subject to adjustment in accordance with the terms of the JOI 2023 Director Plan, the maximum number of shares of common stock available for Stock Options, Stock Appreciation Rights, Restricted Stock awards or Restricted Stock Units granted under the JOI 2023 Director Plan (“Awards”) shall be 90,000.
Eligible Participant
The Compensation Committee may designate any of the following as a participant under the JOI 2023 Director Plan (a “Participant”): any member of the Board who is not an employee of the Company or any entity that, directly or through one or more intermediaries, is controlled by the Company or any other entity in which the Company has a significant interest as determined by the Compensation Committee.
Terms of Awards
Stock Options. Subject to the terms of the JOI 2023 Director Plan, the Compensation Committee shall determine all terms and conditions of each stock option, including but not limited to: (i) the grant date; (ii) the number of shares subject to the stock option; (iii) the exercise price; (iv) the terms and conditions of exercise, provided that, unless the Compensation Committee provides otherwise in an Award or in rules and regulations relating to the JOI 2023 Director Plan, a stock option shall be exercised by delivery of a written notice of exercise to the Company and provision for payment of the full exercise price of the shares being purchased pursuant to the stock option and any withholding taxes due; (v) the termination date; any (vi) any vesting criteria and the vesting period. The Company is prohibited from repricing any stock options without obtaining shareholder approval. All stock options must have an exercise price equal to or greater than the fair market value of a share of Class A common stock on the date the option is granted.
Stock Appreciation Rights. Subject to the terms of the JOI 2023 Director Plan, the Compensation Committee shall determine all terms and conditions of each Stock Appreciation Right (“SAR”), including but not limited to: (i) whether the SAR is granted independently of a stock option or relates to a stock option; (ii) the grant date; (iii) the number of shares to which the SAR relates; (iv) the grant price; (v) the terms and conditions of exercise or maturity; (vi) the term; and (vii) any vesting criteria and the vesting period.
Restricted Stock Awards and Restricted Stock Units. Subject to the terms of the JOI 2023 Director Plan, the Compensation Committee shall determine all terms and conditions of each Award to a Participant of the right to receive cash or shares with a fair market value, which may vest upon the achievement or partial achievement of performance goals or upon the completion of a period of service (“Restricted Stock Units”), or shares that are subject to a risk of forfeiture or restrictions on transfer, which may lapse upon the achievement or partial achievement of performance goals or upon the completion of a period of service (“Restricted Stock” and along with Restricted Stock Units, collectively “Restricted Stock Awards”). The Restricted Stock Units and Restricted Stock terms and conditions may include, but are not limited to: (i) the number of shares to which such Award relates; and (ii) the period of time, if any, over which, the Award can be earned. Awards of restricted stock or restricted stock units that vest based on performance conditions must have a performance period of at least one year and awards of restricted stock or restricted stock units that vest based on service for a period of time must have a vesting period of at least one year.
With regard to Restricted Stock Awards, the Compensation Committee may at any time adjust performance goals (up or down), adjust the manner in which performance goals are measured, or shorten any performance period or waive in whole or in part any or all remaining restrictions if the Compensation Committee determines that conditions, including changes in the economy, changes in competitive conditions, changes in laws or

49

TABLE OF CONTENTS

PROPOSAL 5: TO ADOPT AND APPROVE THE JOHNSON OUTDOORS INC. 2023 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN
governmental regulations, changes in generally accepted accounting principles, changes in the Company's accounting policies, acquisitions or dispositions by the Company or its Affiliates, or the occurrence of other unusual, unforeseen or extraordinary events, so warrant.
Change in Control
In order to preserve a Participant’s rights under an Award in the event of a Change in Control of the Company, the Compensation Committee in its discretion may take one or more of the following actions: (i) adjust the terms of the Award in a manner determined by the Compensation Committee to reflect the Change in Control (ii) cause the Award to be assumed, or new rights substituted therefor, by another entity, or (iii) subject to the limitations of Code section 409A, accelerate or cash out Awards. For purposes of the JOI 2023 Director Plan, a Change in Control shall be deemed to have occurred if the Johnson Family shall at any time fail to own stock of the Company having, in the aggregate, votes sufficient to elect at least a fifty-one percent (51%) majority of the directors of the Company. “Johnson Family” shall mean at any time, collectively, the estate of Samuel C. Johnson, the widow of Samuel C. Johnson and the children and grandchildren of Samuel C. Johnson, the executor or administrator of the estate or other legal representative of any such person, all trusts for the benefit of the foregoing or their heirs or any one or more of them, and all partnerships, corporations or other entities directly or indirectly controlled by the foregoing or any one or more of them.
Restriction on Transferability
No Award subject to the JOI 2023 Director Plan and no right under the Award shall be assignable, alienable, saleable or otherwise transferable by the Participant other than by will or the laws of descent and distribution. The Compensation Committee may allow a Participant to designate a beneficiary or beneficiaries to exercise the Participant’s rights and receive any distributions under the JOI 2023 Director Plan upon the Participant’s death. However, these transfer restrictions will not prevent a gift or transfer to (i) any trust or other estate in which the Participant has a substantial beneficial interest or serves as trustee; or (ii) any relative or spouse of a Participant, or any relative of the Participant’s spouse.
Termination and Amendment
Except as set forth below, the Board may at any time amend, suspend or terminate the 2012 Director Plan; provided, however, that shareholder approval of any amendment of the JOI 2023 Director Plan will be obtained if otherwise required by (a) the Internal Revenue Code or any rules promulgated thereunder, (b) the listing requirements of the principal national securities exchange, national securities association or over-the-counter market on which the Class A common stock is then traded, or (c) any other applicable law. The Board is prohibited from amending the JOI 2023 Director Plan to permit repricing.
Adjustments
In the event of any stock dividend, stock split, combination or exchange of shares of our Class A common stock, merger, consolidation, spin-off or other distribution (other than normal cash dividends) of Company assets to shareholders, or any other change affecting such shares, such that an adjustment is determined by the Compensation Committee to be appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the JOI 2023 Director Plan or any Award, then the Compensation Committee may, in such manner as it may deem equitable, adjust any or all of (i) the aggregate number and type of shares of our Class A common stock that may be issued under the JOI 2023 Director Plan, that may be issued as Restricted Stock Awards and Stock Appreciation Rights; (ii) the number and type of shares of our Class A common stock covered by each outstanding Award made under the JOI 2023 Director Plan; and (iii) the exercise, base or purchase price per share for any outstanding Stock Option, Stock Appreciation Right and other Awards granted under the JOI 2023 Director Plan.
50


TABLE OF CONTENTS

PROPOSAL 5: TO ADOPT AND APPROVE THE JOHNSON OUTDOORS INC. 2023 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN
Federal Income Tax Consequences under the JOI 2023 Director Plan
The following summary briefly describes certain material U.S. federal income tax consequences of rights under the JOI 2023 Director Plan, but is not a detailed or complete description of all U.S. federal tax laws or regulations that may apply, and does not address any local, state or other country laws.
Pursuant to the JOI 2023 Director Plan, Participants may be granted the following benefits: stock options, SARs, shares of Restricted Stock or Restricted Stock Units. The Company shall have the right, upon issuance of shares or payment of cash in respect of an Award, to reduce the number of shares or amount of cash, as the case may be, otherwise issuable or payable by the amount necessary to satisfy any federal, state or local withholding taxes or to take such other actions as may be necessary to satisfy any such withholding obligations.
Stock Options. Stock options granted under the JOI 2023 Director Plan are generally classified as nonstatutory stock options under the Internal Revenue Code, as amended (the “Code”). With respect to these stock option awards, (i) no income is realized by the Participant at the time the option is granted, (ii) generally, at exercise, ordinary income is realized by the Participant in an amount equal to the difference between the option price paid for the shares and the fair market value of the shares on the date of exercise, (iii) the Company will generally be entitled to a federal income tax deduction equal to the amount of ordinary income taxed to the Participant, (iv) prior to (or contemporaneous with) the exercise of an option, the Participant shall make an appropriate payment or other provision (which may include the withholding of shares of common stock) with respect to any withholding or similar tax requirement, and (iv) upon disposition of the common stock acquired by exercise of the stock option, appreciation (or depreciation) occurring after the date of exercise is treated as either short-term or long-term capital gain (or loss), depending on how long the shares have been held.
Stock Appreciation Rights. With respect to SARs, (i) in general, no income is realized by the participant at the time the SAR is granted, (ii) generally, at exercise, the Participant will be required to include as ordinary income an amount equal to the cash received and/or the fair market value of any shares of common stock received on the exercise, (iii) the Company will generally be entitled to a federal income tax deduction equal to the amount of ordinary income taxed to the Participant, and (iv) the Participant shall make an appropriate payment or other provision with respect to any withholding or similar tax requirement.
Restricted Stock Awards; Restricted Stock Units. With respect to Restricted Stock, (i) in general, no income is realized by the Participant at the time the Restricted Stock is granted and (ii) when the Restricted Stock becomes transferable or no longer subject to a substantial risk of forfeiture, the Participant will be subject to tax at ordinary income rates on the amount by which the fair market value of the Restricted Stock at such time exceeds the amount, if any, paid for the stock by the Participant. However, a Participant may elect under Code section 83(b) (which election must be made within 30 days after the date of receipt of the Restricted Stock) to be taxed differently. In such a case (i) ordinary income is realized by the Participant at the time the Restricted Stock is granted, in an amount equal to the amount by which the fair market value of such shares of Restricted Stock at grant exceeds the amount, if any, paid for the stock by the Participant and (ii) upon disposition of the shares, the Participant will recognize short-term or long-term capital gain (or loss), depending on how long the shares have been held, measured by the difference between the amount realized on the disposition and the basis of the Restricted Stock, which basis will equal the sum of the purchase price and the amount included in gross income under Code section 83(b).
With respect to a sale or exchange of the shares after the forfeiture period has expired, the holding period to determine whether the grantee has long-term or short-term capital gain or loss generally begins when the restrictions expire and the tax basis for such shares will generally be based on the fair market value of such shares on such date (except that a section 83(b) election will cause the holding period commencement and the tax basis to be determined as of the date of grant). The Company generally will be entitled to a deduction equal to the amount that is taxable as ordinary income to the Participant and the Participant shall make an appropriate payment or other provision with respect to any withholding or similar tax requirement when the amount is subject to ordinary income to the Participant.
With respect to Restricted Stock Units, (i) in general, no income is realized by the participant at the time the Restricted Stock Unit is granted, (ii) generally, upon the delivery of shares or cash pursuant to a Restricted Stock

51

TABLE OF CONTENTS

PROPOSAL 5: TO ADOPT AND APPROVE THE JOHNSON OUTDOORS INC. 2023 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN
Unit award, the Participant will be required to include as ordinary income an amount equal to the cash and/or fair market value of any shares of common stock received, (iii) the Company will generally be entitled to a federal income tax deduction equal to the amount of ordinary income taxed to the Participant, and (iv) the Participant shall make an appropriate payment or other provision with respect to any withholding or similar tax requirement.
JOI 2023 Director Plan Benefits
Under the terms of the JOI 2023 Director Plan, each non-employee director is entitled to receive an annual award based upon a fair market value approved by the Compensation Committee (which is currently set at $100,000). Nonetheless, the amount and type of such awards for fiscal 2023 and other future years have not been set as of the date of this Proxy Statement and the benefits or amounts to be received in the future by, or allocated to, specific non-employee directors under the JOI 2023 Director Plan is not currently determinable but is subject to the full discretion of the Compensation Committee.
Vote Required
If a quorum exists, the proposed JOI 2023 Director Plan will be adopted and approved if the votes cast at the Annual Meeting in favor of approval and adoption of the JOI 2023 Director Plan exceed the votes cast against approval and adoption of the JOI 2023 Director Plan. Any shares not voted at the meeting (whether by broker non-votes or otherwise) and any abstentions will have no impact on the vote.
Board of Directors Recommendation
OUR BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” APPROVAL AND ADOPTION OF THE JOHNSON OUTDOORS INC. 2023 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN.
52


TABLE OF CONTENTS

SHAREHOLDER PROPOSALS
All shareholder proposals pursuant to Rule 14a-8 under the Securities Exchange Act of 1934, as amended (“Rule 14a-8”), for presentation at the 20222024 Annual Meeting of Shareholders must be received at the offices of the Company, Attention: Corporate Secretary, 555 Main Street, Racine, Suite 342, Wisconsin 53403 by September 10, 202111, 2023 (120 days prior to the anniversary date of the mailing of this Proxy Statement) for inclusion in the proxy statement and form of proxy relating to the meeting. In addition, a shareholder who otherwise (other than pursuant to SEC Rule 14a-8) intends to present business at the 20222024 Annual Meeting of Shareholders must comply with the requirements set forth in the Company’s Bylaws. Among other things, to bring business before an annual meeting, a shareholder must give written notice thereof, complying with the Bylaws, to the Secretary of the Company not more than 120 days prior to the first anniversary date of the preceding year’s annual meeting and not less than the close of business on the 90th day prior to the first anniversary date of the preceding year’s annual meeting; provided, however, that in the event that the date of the annual meeting is more than 30 days before or more than 60 days after such anniversary date, notice by the shareholder must be so delivered not earlier than the close of business on the 120th day prior to the date of such annual meeting and not later than the close of business on the later of the 90th day prior to the date of such annual meeting or, if the first public announcement of the date of such annual meeting is less than 100 days prior to the date of such annual meeting, the 10th day following the day on which public announcement of the date of such meeting is first made by the corporation. Under the Bylaws, if the Company does not receive notice of a shareholder proposal submitted otherwise than pursuant to Rule 14a-8 (namely, proposals shareholders intend to present at the 20222024 Annual Meeting of Shareholders but do not intend to have included in the Company’s proxy statement and form of proxy for such meeting) prior to the close of business on November 27, 2021,December 2, 2023, then the notice will be considered untimely and the Company will not be required to present such proposal at the 20222024 Annual Meeting of Shareholders. If the Board of Directors chooses to present such proposal at the 20222024 Annual Meeting of Shareholders, then the persons named in the proxies solicited by the Board of Directors for the 20222024 Annual Meeting of Shareholders may exercise discretionary voting power with respect to such proposal.

4553

TABLE OF CONTENTS

OTHER MATTERS
The Company has filed an Annual Report on Form 10-K with the SEC for the fiscal year ended October 2, 2020.September 30, 2022. This Form 10-K will be mailed on or around January 8, 2021,9, 2023, to each person who is a record or beneficial holder of shares of Class A common stock or Class B common stock on the record date for the Annual Meeting. Pursuant to, and in accordance with, the rules of the SEC, the Company, where allowed, is delivering only one copy of the Company’s 20202022 Annual Report on Form 10-K and this Proxy Statement to multiple shareholders sharing an address unless the Company has received contrary instructions from one or more of the shareholders. Upon written or oral request, the Company will promptly deliver a separate copy of the Company’s 20202022 Annual Report on Form 10-K and/or this Proxy Statement to any shareholder at a shared address to which a single copy of the document was delivered. If you are a shareholder residing at a shared address and would like to request an additional copy of the Company’s 20202022 Annual Report on Form 10-K and/or this Proxy Statement now or with respect to future mailings (or to request to receive only one copy of the Annual Report and Proxy Statement if you are currently receiving multiple copies), then you may notify the Company (1) by writing to the Corporate Secretary, Johnson Outdoors Inc., 555 Main Street, Suite 342, Racine, Wisconsin 53403 or (2) via email to: proxy@johnsonoutdoors.com.
The cost of soliciting proxies will be borne by the Company. The Company expects to solicit proxies primarily by mail. Proxies may also be solicited in person or by telephone by certain officers and employees of the Company. It is not anticipated that anyone will be specially engaged to solicit proxies or that special compensation will be paid for that purpose. The Company will also reimburse brokerage firms, custodians, nominees, fiduciaries and others for expenses incurred in forwarding proxy material to the beneficial owners of the Company’s common stock.
Neither the Board of Directors nor management intends to bring before the Annual Meeting any matters other than those referred to in the Notice of Annual Meeting and this Proxy Statement. In the event that any other matters shall properly come before the Annual Meeting, it is the intention of the persons named in the proxy forms to vote the shares represented by each such proxy in accordance with their judgment on such matters.
By Order of the Board of Directors

Secretary & General Counsel
January 8, 20219, 2023
4654


TABLE OF CONTENTS

APPENDIX A
JOHNSON OUTDOORS INC.
2023 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN
Section 1. Purpose
The purpose of the Johnson Outdoors Inc. 2023 Non-Employee Director Stock Ownership Plan (the “Plan”) is to promote the long-term growth and financial success of Johnson Outdoors Inc. (the “Company”) by attracting and retaining non-employee directors of outstanding ability and assisting the Company in promoting a greater identity of interest between the Company’s non-employee directors and its shareholders.
Section 2. Definitions
As used in the Plan, the following terms have the respective meanings set forth below:
(a)
Award” means any Stock Option, Restricted Stock or Restricted Stock Unit granted under the Plan.
(b)
Award Agreement” means a written or electronic agreement between the Company and a Participant, in such form as may be approved by the Committee, setting forth the terms, conditions and restrictions of an Award granted to a Participant under the Plan.
(c)
Black-Scholes Model” means the Black-Scholes Option Pricing Model, which shall be used to calculate the fair value of Stock Option grants under the Plan, as of the date of such grant. Six factors are required to calculate the value of a Stock Option using the Black-Scholes Model: the Stock Option’s exercise price; the current market price of the Common Stock; the dividend yield of the Common Stock; the Stock Option’s time to expiration; the risk-free market rate of return; and the future volatility of the Common Stock. Only the future volatility of the Common Stock cannot be objectively determined. In connection with using the Black-Scholes Model to calculate the fair value of Stock Option grants under the Plan, the Committee may approve the use by the Company of such variations of the Black-Scholes Model and parameters and procedures respecting the Black-Scholes Model, including, without limitation, parameters and procedures used to measure the historical volatility of the Common Stock as of the relevant grant date, as the Committee deems reasonably appropriate in its sole discretion.
(d)
Board” means the Company’s Board of Directors.
(e)
Code” means the Internal Revenue Code of 1986, as amended from time to time, or any successor provisions thereto.
(f)
Change of Control” means if, in a single transaction or series of related transactions, the Johnson Family (as defined below) shall at any time fail to own stock of the Company having, in the aggregate, votes sufficient to elect at least a fifty-one percent (51%) majority of the directors of the Company. Johnson Family shall mean at any time, collectively, the estate of Samuel C. Johnson, the widow of Samuel C. Johnson and the children and grandchildren of Samuel C. Johnson, the executor or administrator of the estate or other legal representative of any such person, all trusts for the benefit of the foregoing or their heirs or any one or more of them, and all partnerships, corporations or other entities directly or indirectly controlled by the foregoing or any one or more of them. Notwithstanding the foregoing, with respect to an Award that is deferred compensation subject to Code Section 409A, then solely for purposes of determining the timing of payment of such Award, the term, “Change of Control” as defined herein shall be deemed amended to the extent necessary to satisfy the defining of “change in control event” under Code Section 409A.
The Committee in its sole discretion will determine if there has been a Change of Control.

A-1

TABLE OF CONTENTS

APPENDIX A
(g)
Committee” means the Compensation Committee of the Board or any other committee of the Board that the Board designates to administer the Plan. The Committee shall consist of not less than two directors, each of whom shall qualify as a “non-employee director” within the meaning of Rule 16b-3. If at any time the Committee shall not be in existence, then the members of the Board that qualify as non-employee directors shall administer the Plan and shall be deemed to be the Committee for purposes of the Plan.
(h)
Common Stock” means the Class A Common Stock, $.05 par value per share, of the Company and such other securities or property as may become subject to Awards pursuant to an adjustment made under Section 5(b) of the Plan.
(i)
Fair Market Value” means the fair market value of the Common Stock determined by such methods or procedures as shall be established from time to time by the Committee; provided, however, that the Fair Market Value shall not be less than the par value of the Common Stock; and provided further, that so long as the Common Stock is traded on a national securities exchange, such as the NASDAQ Stock Market, the Fair Market Value shall be the average of the high and low prices of a share of Common Stock on the principal securities exchange on which the Common Stock is traded on the applicable date of determination (or if no sales occurred on such date, the last preceding date on which sales occurred); provided, however, that if the principal market for the Common Stock is an over-the-counter market, the Fair Market Value shall be the average of the bid and asked prices of a share of Common Stock in the applicable over-the-counter market on the specified date, as reported by the National Association of Securities Dealers (or if no sales occurred on such date, the last preceding date on which sales occurred). The determination of Fair Market Value shall comply with Section 409A and Treasury Regulation Section 1.409A-1(b)(5)(iv) promulgated thereunder.
(j)
1934 Act” means the Securities Exchange Act of 1934, as amended from time to time, and any successor thereto.
(k)
Participant” means a member of the Board who is not an employee of the Company, any entity that is directly or indirectly controlled by the Company or any entity in which the Company has a significant interest as determined by the Committee.
(l)
Restricted Stock” means an Award to a Participant comprised of shares of Common Stock granted under Section 7(b) of the Plan.
(m)
Restricted Stock Unit” means an Award of a right granted to a Participant under Section 7(c) of the Plan to receive a share of Common Stock at the end of a specified period, which right shall be conditioned on the satisfaction of specified performance, service or other criteria.
(n)
Rule 16b-3” means Rule 16b-3 promulgated by the Securities and Exchange Commission under the 1934 Act, or any successor provisions thereto.
(o)
Section 409A” means Section 409A of the Code and Department of Treasury regulations and other applicable interpretive guidance issued thereunder, including those issued after the date hereof.
(p)
Stock Option” means an Award in the form of the right to purchase a specified number of shares of Common Stock at a specified price during a specified period granted under Section 7(a) of the Plan.
Section 3. Effective Date
The Plan shall become effective on December 7th, 2022, subject to approval of the Plan by the shareholders of the Company at the 2023 annual meeting of shareholders. No awards may be made under the Plan after December 7th, 2032 or the date of any earlier termination of the Plan by the Board.
A-2


TABLE OF CONTENTS

APPENDIX A
Section 4. Administration
The Committee shall be responsible for administering the Plan. The Committee shall have the sole power and authority: (a) to interpret the Plan; (b) to prescribe, amend and rescind rules and regulations relating to the Plan, to provide for conditions and assurances deemed necessary or advisable to protect the interests of the Company, and to make all other determinations necessary or advisable for the administration of the Plan, but only to the extent not contrary to the express provisions of the Plan; and (c) to determine what form of Awards are to be granted under the Plan, and to determine the terms and conditions of any Award granted under the Plan (including, but not limited to, the number of shares, the share price, any restriction or limitation and any vesting acceleration or forfeiture waiver regarding any Award), which terms and conditions shall, in every case, be set forth or incorporated by reference in the Award Agreement and shall be consistent with the provisions of the Plan. Determinations, interpretations or other actions made or taken by the Committee pursuant to the provisions of the Plan shall be final and binding and conclusive for all purposes and upon all persons, including, without limitation, the Company, the shareholders, the directors (as Participants) and any persons having any interests in any Awards which may be granted under the Plan.
Section 5. Stock Available for Awards
(a)
Common Stock Available. The aggregate number of shares of Common Stock available for Awards under the Plan shall be 90,000 shares of Common Stock (subject to adjustment pursuant to Section 5(b) hereof).
(b)
Adjustments and Reorganizations. In the event that the Committee shall determine that any dividend (other than a normal cash dividend) or other distribution (whether in the form of cash, Common Stock, other securities or other property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase or exchange of Common Stock or other securities of the Company, issuance of warrants or other rights to purchase Common Stock or other securities of the Company, or other similar corporate transaction or event affects the Common Stock such that an adjustment is determined by the Committee to be necessary or appropriate to prevent dilution or enlargement of the benefits or potential benefits intended to be made available to Participants under the Plan, then the Committee may, in such manner as it may deem equitable, adjust any or all of the (i) number and type of securities or other property available under the Plan and that thereafter may be made the subject of Awards under the Plan, and (ii) number and type of securities or other property subject to outstanding Awards and the exercise price of outstanding Stock Options, provided any such adjustments are consistent with the effect on shareholders arising from any such action. The Committee may also make such similar appropriate adjustments in the calculation of Fair Market Value as it deems necessary or appropriate to prevent dilution or enlargement of the benefits or potential benefits intended to be made available to Participants under the Plan. Notwithstanding the foregoing, (x) Stock Options subject to grant or previously granted under the Plan at the time of any event described above shall be subject to only such adjustment as shall be necessary to maintain the proportionate interest of the Participant and preserve, without exceeding, the value of such Stock Options, and (y) the number of shares of Common Stock subject to Restricted Stock or Restricted Stock Units under the Plan at the time of any event described above shall be subject to only such adjustment as shall be necessary to maintain the relative proportionate interest represented by such Restricted Stock or Restricted Stock Units immediately prior to any such event.
(c)
Change of Control. In order to preserve a Participant’s rights under outstanding Awards in the event of a Change of Control, the Committee in its discretion may, at the time the Award is granted or at any time thereafter, take one or more of the following actions: (i) provide for the acceleration of any time period relating to the exercise of any Stock Options or the lapsing of any forfeiture provisions on any Restricted Stock or Restricted Stock Units; (ii) provide for the purchase or cancellation of each outstanding Stock Option for an amount of cash or other property equal to the difference between the net amount per share payable to holders of Common Stock in the Change of Control or as a result of the Change of Control and the exercise price per share of the Stock Option and provide for the purchase or cancellation of each outstanding Restricted Stock Unit for an amount of cash or other

A-3

TABLE OF CONTENTS

APPENDIX A
property equal to the net amount per share payable to holders of Common Stock in the Change of Control or as a result of the Change of Control; (iii) adjust the terms of any Stock Options, Restricted Stock or Restricted Stock Units in the manner determined by the Committee to reflect the Change of Control; (iv) cause any Award to be assumed or a new right substituted for the Award by another entity; or (v) make such other provision as the Committee may consider equitable in its discretion and in the best interests of the Company. If the terms of Section 5(b) and Section 5(c) would apply to a transaction, then the transaction will be subject to this Section 5(c) and not Section 5(b).
(d)
Common Stock Usage. If, after the effective date of the Plan, any shares of Common Stock covered by an Award granted under the Plan, or to which any Award relates, are forfeited or if an Award otherwise terminates, expires or is cancelled prior to the delivery of all of the shares of Common Stock or of other consideration issuable or payable pursuant to such Award and if such forfeiture, termination, expiration or cancellation occurs prior to the payment of dividends or the exercise by the holder of other indicia of ownership of the shares of Common Stock to which the Award relates, then the number of shares of Common Stock counted against the number of shares of Common Stock available under the Plan in connection with the grant of such Award, to the extent of any such forfeiture, termination, expiration or cancellation, shall again be available for granting of additional Awards under the Plan.
Section 6. Awards
(a)
Annual Awards. The Company may issue to each Participant, on the first business day following each annual meeting of shareholders of the Company until the Plan is terminated, an Award consisting of any combination of Stock Options, Restricted Stock and/or Restricted Stock Units as determined by the Committee (an “Annual Award”). A Participant’s Annual Award shall have an aggregate value (calculated as of the date of the Annual Award using the Black-Scholes Model for Stock Options and Fair Market Value for Restricted Stock and Restricted Stock Units) equal to such amount as the Committee may approve in connection with the Annual Award. A Participant who is first appointed as a director of the Company after an annual meeting of shareholders of the Company and who receives on the date of appointment an Initial Award pursuant to Section 6(b) hereof shall be eligible to receive an Annual Award pursuant to this Section 6(a) on the first business day following the immediately next ensuing annual meeting of shareholders of the Company. The Committee shall specifically approve each grant of an Annual Award to a continuing director.
(b)
Awards Upon Initial Appointment. If a Participant initially is appointed as a director during the existence of the Plan other than by election at an annual meeting of shareholders of the Company, the Committee may issue to such Participant, on the date on which such Participant is first appointed as a director, an Award in the form and with a pro rata aggregate value of the Annual Award such Participant would have received if such Participant had been a director on the first business day following the most recent annual meeting of shareholders of the Company immediately preceding such Participant’s appointment as a director (the “Initial Award”). The pro rata aggregate value of such Annual Award shall be determined by dividing the number of days remaining until the immediately next ensuing annual meeting of shareholders of the Company following such director’s appointment to the Board by 365 days and multiplying such fraction by the most recent Annual Award value approved by the Committee. The Committee shall specifically approve each grant of the Initial Award to a newly appointed director. An Initial Award shall be valued as of the date of grant (calculated using the Black-Scholes Model for Stock Options and Fair Market Value for Restricted Stock and Restricted Stock Units).
(c)
Award Agreements. All Awards made under the Plan shall be evidenced by an Award Agreement in such form as the Committee shall prescribe. The Committee need not require the execution of any Award Agreement, in which case receipt of such Award Agreement by the respective Participant will constitute agreement to the terms of the Award Agreement.
A-4


TABLE OF CONTENTS

APPENDIX A
Section 7. Terms of Awards
(a)
Stock Options. Each Award Agreement for the grant of a Stock Option shall specify: the term of the Stock Option; the number of shares of Common Stock for which the Stock Option is exercisable; the exercise price; any vesting or other restrictions which the Committee may impose; and any other terms and conditions as shall be determined by the Committee at the time of grant of the Stock Option. The per share exercise price of any Stock Option granted under the Plan shall be the Fair Market Value of a share of Common Stock on the date of the grant. Any Stock Option shall be exercisable according to the terms of the Plan and at such times and under such conditions as are determined by the Committee and set forth in the Award Agreement. A Stock Option shall be deemed exercised when the Company receives: [a] written or electronic notice of exercise (in accordance with the Award Agreement) from the person entitled to exercise the Stock Option, and [b] full payment for the shares of Common Stock with respect to which the Stock Option is exercised. The exercise price shall be payable at the time of exercise in cash, previously acquired shares of Common Stock valued at their Fair Market Value or such other forms or combinations of forms of consideration as the Committee may approve. Each Stock Option shall expire at such time as the Committee shall determine when it is granted, which shall be set forth in the Award Agreement, provided that no Stock Option shall have a term of more than ten years. The Company shall issue (or cause to be issued) the shares of Common Stock purchased promptly after the exercise of a Stock Option by the Participant.
(b)
Restricted Stock. Each Award Agreement for the grant of Restricted Stock shall specify: the period (the “Restricted Period”) during which the Restricted Stock may be subject to forfeiture and terms pursuant to which the Restricted Stock will vest, which may include the attainment of specified performance goals, length of service or such other factors or criteria as the Committee shall determine; the number of shares of Restricted Stock subject to the Award; and any other terms and conditions as shall be determined by the Committee at the time of grant of the Restricted Stock. Each Participant receiving an Award of Restricted Stock shall be issued a certificate in respect of such shares of Restricted Stock unless otherwise provided in the Award Agreement. Such certificate shall be registered in the name of such Participant and shall bear an appropriate legend referring to the terms, conditions, and restrictions applicable to such Award in substantially the form set forth in the Award Agreement. The Committee may require that the certificates evidencing such shares be held in custody by the Company until the restrictions thereon shall have lapsed and that, as a condition of any Award of Restricted Stock, the Participant shall have delivered a stock power, endorsed in blank, relating to the Common Stock covered by such Award. Except as provided in this Section, the Participant shall have, with respect to the shares of Restricted Stock, all of the rights of a shareholder of the Company, including the right to vote the shares and the right to receive any dividends. Unless otherwise provided in the Award Agreement, any dividends payable with respect to any unvested Restricted Stock shall be automatically deferred and shall be payable immediately upon vesting of the shares of Restricted Stock to which such dividends relate.
(c)
Restricted Stock Units. Each Award Agreement for the grant of Restricted Stock Units shall specify: the period (the “RSU Period”) during which the Restricted Stock Units may be subject to forfeiture and the terms pursuant to which the Restricted Stock Units will vest, which may include the attainment of specified performance goals, length of service or such other factors or criteria as the Committee shall determine; the number of shares of Common Stock subject to the Restricted Stock Units; and any other terms and conditions as shall be determined by the Committee at the time of grant of the Award. The Company shall distribute one share of Common Stock for each Restricted Stock Unit that vests immediately after the end of the applicable RSU Period; provided that, as determined by the Committee, an Award Agreement may permit such recipient to elect to defer issuance of any shares of Common Stock that such recipient may be entitled to receive thereunder as permitted under Section 409A.

A-5

TABLE OF CONTENTS

APPENDIX A
Section 8. General Provisions Applicable to Awards
(a)
Transferability of Stock Options and Restricted Stock Units. Stock Options and Restricted Stock Units granted under the Plan shall not be transferable other than by will or under the laws of descent and distribution, except as otherwise provided by the Committee.
(b)
Legend on Certificates. The Committee may cause a legend or legends to be put on any certificates for shares of Common Stock delivered under the Plan pursuant to any Award to make appropriate references to any applicable transfer restrictions.
(c)
Termination of Directorship. If for any reason other than death a Participant ceases to be a director of the Company while holding a vested Stock Option granted under the Plan, such Stock Option shall continue to be exercisable for a period of three years (or such other period set forth in the Award Agreement) after such termination or the remainder of the Stock Option term, whichever is shorter (any unvested Stock Option shall be cancelled as of the date of such termination). If for any reason other than death a Participant ceases to be a director of the Company, any unvested Stock Option granted under the Plan and held by the director shall be cancelled as of the date of such termination. If for any reason other than death a Participant ceases to be a director of the Company during the RSU Period for any Restricted Stock Units or the Restricted Period for any Restricted Stock, or if a Participant fails to satisfy any other conditions precedent to the delivery of shares of Common Stock to which any Restricted Stock Units relate or to the vesting of any Restricted Stock, all such Restricted Stock Units or Restricted Stock shall be forfeited; provided that the Committee may vary such conditions in any Award Agreement and may subsequently waive such conditions, in whole or in part, based on service, performance and such other factors or criteria as the Committee may determine; provided, further, that, if a Participant retires as a director at or in connection with an annual meeting of shareholders of the Company and such unvested Stock Option or any unvested Restricted Stock Units or unvested Restricted Stock would otherwise vest around the time of such annual meeting in connection with the anniversary date of the original Award grant, then such unvested Stock Option, unvested Restricted Stock Units or unvested Restricted Stock shall immediately vest without further action by the Committee as of immediately prior to such annual meeting pursuant to which such director is retiring. In the event a Participant dies, any unvested Award granted to such Participant shall immediately vest and, in the case of Stock Options, be exercisable by, the designated beneficiary, or, in the absence of a designated beneficiary, by will or in accordance with the laws of descent and distribution for a period of three years (or such other period set forth in the Award Agreement) following the date of death.
(d)
Plan Amendment. The Board may at any time amend, alter, suspend, discontinue or terminate the Plan, including without limitation an amendment to decrease or increase the amount or schedule of the Awards under Section 5; provided, however, that shareholder approval of any amendment of the Plan shall be obtained if otherwise required by (i) the Code or any rules promulgated thereunder, (ii) the listing requirements of the principal national securities exchange, national securities association or over-the-counter market on which the Common Stock is then traded, or (iii) any other applicable law. Termination of the Plan shall not affect the rights of Participants with respect to any Awards previously granted to them, and all unexpired Awards shall continue in force and effect after termination of the Plan except as they may lapse or be terminated by their own terms and conditions. Notwithstanding the foregoing, the Board is precluded from amending Section 8(e) of the Plan without shareholder approval.
(e)
Repricing Prohibited. Notwithstanding anything in the Plan to the contrary, and except for the adjustments provided in Section 5(b), the Committee and the Board are prohibited from decreasing the exercise price for any outstanding Stock Option granted to a Participant under the Plan after the date of grant or allowing a Participant to surrender an outstanding Stock Option granted under the Plan to the Company as consideration for the grant of a new Stock Option with a lower exercise price.
A-6


TABLE OF CONTENTS

APPENDIX A
(f)
No Rights as Shareholder. No Participant shall have any voting or dividend rights or other rights as a shareholder with respect to any shares of Common Stock subject to a Stock Option or a Restricted Stock Unit granted under the Plan before the date the shares are issued to the Participant (as evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company).
(g)
No Right to Continue as Director. Nothing contained in the Plan or any agreement under the Plan will confer upon any Participant any right to continue to serve as a director of the Company.
(h)
Severability. If any provision of the Plan or any Stock Option or other form of Award Agreement, if any, or any Award (i) is or becomes or is deemed to be invalid, illegal or unenforceable in any jurisdiction, or as to any person or Award, or (ii) would disqualify the Plan or any Stock Option or other form of Award Agreement under any law deemed applicable by the Committee, then such provision shall be construed or deemed amended to conform to applicable laws, or if it cannot be so construed or deemed amended without, in the determination of the Committee, materially altering the intent of the Plan, any Stock Option or other Award Agreement, if any, or Award, such provision shall be stricken as to such jurisdiction, person or Award, and the remainder of the Plan, any such Stock Option or other Award Agreement and any such Award shall remain in full force and effect.
(i)
Governing Law. The validity, construction and effect of the Plan, any Stock Option or other form of Award Agreement and any Award, and any actions taken under or relating to the Plan, any Stock Option or other Award Agreement and any Award shall be determined in accordance with the internal laws of the State of Wisconsin and applicable federal law.
(j)
Compliance.
(i)
In the event that the Company shall deem it necessary or desirable to register under the Securities Act of 1933, as amended, or any other applicable statute, any Awards or any shares of Common Stock with respect to which an Award may be or shall have been granted or exercised, or to qualify any such Awards or shares under the Securities Act of 1933, as amended, or any other statute, then the Participants shall cooperate with the Company and take such action as is necessary to permit registration or qualification of such Awards or shares.
(ii)
Unless the Company has determined that the following representation is unnecessary, each person exercising a Stock Option or receiving shares of Common Stock under the Plan may be required by the Company, as a condition to the issuance of the shares pursuant to exercise of the Stock Option or Award, to make a representation in writing (a) that he or she is acquiring such shares for his own account for investment and not with a view to, or for sale in connection with, the distribution of any part thereof, and (b) that before any transfer in connection with the resale of such shares, he or she will obtain the written opinion of counsel to the Company, or other counsel acceptable to the Company, that such shares may be transferred. The Company may also require that the certificates representing such shares contain legends reflecting the foregoing.
(iii)
All Awards and transactions under the Plan are intended to comply with any applicable exemptive conditions under Rule 16b-3, and the Committee shall interpret and administer the Plan, Award Agreements, and any Plan guidelines in a manner consistent therewith. All Awards under the Plan shall be deemed approved by the Committee and shall be deemed an exempt purchase under Rule 16b-3.
(iv)
It is the intention of the Company that no payment or entitlement pursuant to the Plan will give rise to any adverse tax consequences to a Participant under Section 409A. The Plan shall be interpreted to that end and, consistent with that objective and notwithstanding any provision herein to the contrary, the Company may unilaterally take any action it deems necessary or desirable to amend any provision herein to avoid the application of or excise tax or other penalties under Section 409A, including any actions to exempt an award from Section 409A or comply with the requirements of Section 409A. Further, no effect shall be given to any provision herein in a manner that reasonably could be expected to give rise to adverse tax consequences under Section 409A. Neither the

A-7

TABLE OF CONTENTS

APPENDIX A
Company nor its current or former employees, officers, directors, representatives or agents shall have any liability to any current or former Participant with respect to any accelerated taxation, additional taxes, penalties or interest for which any current or former Participant may become liable in the event that any amounts payable under the Plan are determined to violate Section 409A.
(k)
Tax Withholding. Whenever shares of Common Stock, cash or other property are to be issued pursuant to an Award, the Company shall have the power to require the recipient of the shares, cash or other property to remit to the Company an amount sufficient to satisfy federal, state and local withholding tax requirements. Unless otherwise determined by the Committee, withholding obligations may be settled with shares of Common Stock (at their Fair Market Value), including shares of Common Stock that are part of the Award that gives rise to the withholding requirement. The obligations of the Company under the Plan shall be conditional on such payment or arrangements, and the Company, its subsidiaries and affiliates shall, to the extent permitted by law, have the right to deduct any such taxes from any payment otherwise due to the Participant. The maximum number of shares that a Participant may use toward satisfying the withholding reimbursement shall not exceed the minimum funding required for the withholding. Where a Participant’s withholding reimbursement obligation arises by reason of the Participant’s election under Section 83(b) of the Code with respect to the Award, the Participant may not remit unvested shares in satisfaction of the Participant’s withholding reimbursement obligation.
A-8


TABLE OF CONTENTS



TABLE OF CONTENTS



TABLE OF CONTENTS



TABLE OF CONTENTS